News and Analysis
Google Finds Itself Beneath EU Regulatory Hammer Once More
Google has been fined $1.7 billion for violating Europe’s antitrust policies. Specifically, the company stands accused of compelling companies that deploy its search capabilities on their own platforms to display a disproportionately high humber of text ads that will line Google’s pockets.
During Privacy Battle, Brands Adjust Location Targeting Strategy
Can privacy and personalization ever be compatible? It’s not a question consumers regularly ask, even though concerns over targeting and apps that continuously log location data grow greater by the day. For marketers, however, the answer to whether privacy and personalization can coexist, and what happens to location data in the wake of tightening restrictions, has important ramifications. Industry experts weigh in.
Commentary
Why Brands Need to Master Prompted Search
When a business launches a new product, or, say, the latest Harry Potter adaptation hits the market, retailers are often challenged to update their location pages in a timely manner to show the availability of the product for consumers who rely on local search to find what they want nearby.
Why Local Marketing Tech Is Strongly Influencing 2016’s Furious M&A Activity
This year, investment in marketing tech is on pace to more than double the investment in ad tech, suggesting just how promising this market is. Because these solutions are in high demand and are built on a recurring and relatively predictable software-as-a-service (SaaS) revenue model, profits have surged.
Latest Posts
Street Fight Daily: Foursquare Gets a New CEO, How Apple’s iAd News Affects the Industry
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare CEO Steps Down as Valuation Plummets (Wall Street Journal)… What Apple’s iAd Changes Mean for the Industry (Digiday)… How Google’s Search Chief Has Been Living the “Mobile First” Life (Search Engine Land)…
Dealmakers: On-Demand and Deep-Linking Companies Born Under a Lucky Star
Two areas in the industry I see creating genuine value are in-app search, or “deep linking,” and on-demand tech. In both cases, the value these two segments of our industry bring is in the efficiencies they create. In other words, where and how they reduce friction in consumer transactions is where we will see 2016 investment and M&A activity.
Street Fight Daily: The Trouble With “Uber for X” Companies, Apple Moves Away From Mobile Advertising
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… ‘Uber for X’ Will Fail in 2016, but Uber Will Continue to Thrive…Why? (Recode)… Apple Steps Back From Its iAd Advertising Business (BuzzFeed)… How Mobile Apps Stack Up Against Mobile Browsers (eMarketer)…
Street Fight Daily: How Google and Apple Dominate the Web, Self-Driving Lyfts Are Coming
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Web Giants Are Raising the Performance Bar on Everyone (ReadWrite)… GM to Launch Self-Driving Lyft Fleet in Austin, Texas (Mashable)… How Local Governments Are Using Technology to Serve Citizens Better (Harvard Business Review)…
Ad Tech, Local Media and the 2016 Political Campaign
In this year’s presidential campaign, news and information consumers can be reached via a wide range of channels, and media buys can be executed in milliseconds. Now that local inventory has joined this channel, political camps have the ability to execute local campaigns on a massive scale.
Turf Talk Redux: Looking for the Future in Companies, People, and Products
I like to be a little out in front of things. Not too far (hyperloops) and not too close (digital couponing). In my writing about local marketing and media (both here at Street Fight, and previously), I’ve generally been most comfortable investigating advancements that attempt to intersect the possible and the inevitable. For instance: the […]
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