News and Analysis

6 Recruiting Platforms for the Marijuana Industry

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Cannabis startups are struggling to recruit job candidates who understand the cannabis market, which is opening the door to an entirely new vertical for technology firms with recruitment platforms. With the market itself still in its infancy, a handful of key players are vying to become the go-to recruiting sources for the cannabis industry as they work to match employers with job seekers who understand the state-by-state rules and regulations that govern the marijuana market.

Google Being Investigated for Antitrust Violations by Slew of States

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More than half of US state attorneys general are investigating Google for antitrust violations, the Washington Post reported. Officials anonymously told the Post that the probes are expected to be announced on Monday.

This marks a serious escalation in mostly recent government efforts to increase regulation of the giant tech firms that have become the most powerful private enterprises in the world, squashing competition in their home industries and disrupting adjacent ones. The Department of Justice and Federal Trade Commission are already looking into the potentially anticompetitive power of Google, Facebook, Amazon, and Apple.

Klos Founders See Opportunity in Social Messaging Market

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Like so many other startups, Klos is being marketed as a solution to a problem. In this case, the company’s founders see the problem as social media being inherently anti-social. Original broadcast sharing on legacy social media networks like Facebook, Twitter, and LinkedIn is on the decline. Messaging services like WhatsApp and iMessage are incredibly popular, but they don’t help people expand their social networks. While there are existing services, like Tinder and Bumble, that combine messaging and network expansion, they almost all fall into the dating app category.

Commentary

Why Voice Search Is the Future

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Voice presents tremendous opportunities for location marketers to build their businesses, too. Companies such as Domino’s Pizza and Starbucks are tapping into voice to drive commerce, but the best way to capitalize on voice is to let consumers define your approach.

Making Sense of Posts in Google’s SMB Product Portfolio

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“In local, most businesses do not have a transaction so Google wants to control the action,” Mike Blumenthal tells David Mihm. “If they can sell an ad, great, and if not then they take credit for a click or a call, driving directions or response to a CTA (and gather the data of those activities).”

Is Snapchat Quietly Redefining Local?

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Snapchat’s recent moves and related developments seem to indicate an emerging redefinition of what it means to be digitally local, a redefinition that is happening under our noses and without much fanfare as Snapchat works to gain and maintain the eyeballs of Millennials.

Latest Posts

#SFSW16: Location Solves Data Glut Says HERE Exec

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Goubert says one of the biggest questions that comes up when people start talking about data is, is more always better? “We all love data because we think data is the oil of the next industry,” he said. “We all want more.” But collecting data for the sake of collecting data is a common mistake, and Goubert said the first step in solving most big data dilemmas is to add a location angle…

#SFSW16: Loyalty is Back, and It’s Big, But It’s Not Cutting-Edge

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“The premise of our business is that in the past you walk into your local business and everybody knows who you are. It is a very familial relational space,” Ho said. “Our goal is to help these business owners treat every single [customer] as a unique individual. Not long from now it’s either going to be like Minority Report or like Cheers. We want it to be like Cheers.”…

#SFSW16: YP’s Biggest Competitor? SMBs’ ‘Guy’

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Fragmentation is changing the local marketing industry, with smaller sellers encroaching on a space that was once reserved for large national agencies. At Street Fight Summit West, YP CEO David Krantz said the influx of competition is making it tougher to sell bigger advertising services.

#SFSW16: Yelp Announces New CPC Program

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Ten new partners in one week, a “Twitter firehose for local analytics,” and an appearance at Street Fight Summit West 2016. The new programs are helping to further Yelp’s mission to make the local marketing ecosystem less daunting for merchants…

Survey: Some National-to-Local Marketers Still Need Convincing on Digital Effectiveness

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Street Fight surveyed over 200 managers and decision makers at big companies in retail, financial services, and other industries. We asked them about spending patterns, perceived effectiveness, pain points, etc., around their local marketing and advertising efforts.

#SFSW16: Why the ‘Gig Economy’ Is Not the Future of Work

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In a morning keynote at Street Fight Summit West in San Francisco on Tuesday, Thumbtack CEO Marco Zappacosta discussed the challenges facing skilled professionals and long-term trends within the service sector.

5 Tools for Capturing Customers from Competitors

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Merchants can use multiple tactics to turn a competitor’s customers into their own, from timely advertisements and relevant mobile messaging to targeted social media coupons. Here are five examples of platforms businesses can use to poach customers from their competitors,

Street Fight Daily: Google AMP Yields Mixed Reviews, Voice Search Far From Mass Adoption

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Publishers Give Mixed Reviews So Far to Google AMP… Voice Search Remains Far From Mass Adoption…

Yelp Extends Online Booking Capabilities With New Platform Partners

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Yelp took another step in its expansion into the online booking arena this morning, with the announcement that it would be adding five new platform partners to its roster: Whittl, TicketNetwork, delivery.com for laundry, Peek and foodjunky.

Pingup Partners with Yahoo to Expand Online Booking for Local Services

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Pingup, which describes itself as a “transaction platform for local services,” announced a new partnership with Yahoo this morning. The move expands Pingup’s publisher network, allowing users searching for local services on Yahoo to book an appointment on-demand through the Pingup platform.