News and Analysis

Pared Expands to DC, Connecting Gig Economy Workers with Restaurants

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Pared, the platform matching restaurant and hospitality workers with businesses in need of staff to cover shifts, is expanding to DC. Pared is already live in New York and San Francisco, and it plans to expand to Philadelphia, Boston, and other locations in 2020.

 The San Francisco-headquartered startup claims its service offers a prime deal for workers and businesses alike. It says it offers hospitality and food service workers higher wages and flexibility while offering businesses a ready workforce amid perennially high turnover in the industry.

Google Revises Policy Asking Users for Permission to Listen to Their Assistant Recordings

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The fact that this was an open practice that at least some consumers simply did not understand they were either opting into or automatically participating in points to calls for greater transparency and regulation. Google says it “fell short” of its “high standards” on the issue, but legislation like Europe’s GDPR, CCPA, and legislation in some 10 other US states indicates those standards may be imposed on tech companies by government agencies going forward.

5 Privacy-Focused Mapping Solutions

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Mainstream navigation apps like Google Maps and Waze seem to dominate the marketplace, but consumers who are interested in maintaining as much online privacy as possible have options to choose from, too.

Innovative mapping and navigation companies are launching new platforms with user privacy in mind. Framing themselves as the “private” alternative to general use navigation apps, these platforms collect minimal personal data from users and often work without tracking user locations.

Here are five examples of privacy-focused mapping platforms.

Commentary

The Place of Newspapers in the Local Marketing Ecosystem

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“Digitally speaking, NextDoor is encroaching on a space that local papers really should own.” David Mihm tells Mike Blumenthal. “It’s basically a glorified forum that in my view would be every bit as successful, if not more so, if hosted by a truly local entity.”

Building a Local Stack: The Rise of ‘SMB OS’

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SMB OS includes the full range of business services that traditionally fall outside of – but are related to – advertising. It’s POS systems, supply chain, payroll, insurance, appointment scheduling, online ordering, CRM… even HR.

Facebook’s Self-Serve Ad Creative Can’t Be SMBs’ Only Choice

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By removing some of the barriers to ad spend for small businesses, Facebook is trying to become a one-stop shop for their ad dollars. SMBs are likely aware of the problem, but they shouldn’t be willing to rely on Facebook exclusively for their marketing and advertising needs.

Latest Posts

Street Fight Daily: Facebook Demotes Publishers on News Feed, Yelp Launches ‘Knowledge’ Platform

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook to Change News Feed to Focus on Friends and Family, Not Publishers… Yelp Announces Expanding ‘Knowledge’ Social Analytics Platform… Google Launches Two New APIs to Improve App Intelligence and Context…

Are Community Networks the Final Frontier for Local Publishers?

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What if local publishers changed their strategy to focus exclusively on engaging and connecting their community at large? It still requires the great content that they create daily, but also a powerful and relevant search experience for users, more calls to action, and a more native and engaging mobile experience.

How Much Do You Know About Your SMB Customers?

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They say that what you don’t know can’t hurt you, but when it comes to landing SMB clients, that’s simply not the case. That’s why we went out to more than 500 local merchants and asked them about their experiences in local marketing. The result? The Local Merchant Report…

Rover’s New Location-Based Mobile Marketing Platform Focuses on ‘Experiences’

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“Advertising is not the hard part; the hard part is getting end users to care about location-based content,” CEO John Coombs told Street Fight. “Proximity and location is about more than push notifications and coupons. It’s really about experiences.”

Street Fight Daily: Twitter Launches Dashboard for SMBs, Pinterest Adds Shopping Cart

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Pinterest Adds a Shopping Cart and Visual Search to Challenge Amazon… Twitter Courts SMBs With New Dashboard App… Why Publishers’ Engagement Metrics Are All Over the Map…

How Businesses Can Take Advantage of the Massive Opportunity in Local Data

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The difficulty of accessing local data has been changing with the rise of smartphones. We no longer have to guess and approximate where consumers go, because mobile phones can provide data that paints a much richer picture of where, when, and why users visit the world around them.

Case Study: Non-Profit Searches for Cost-Effective Marketing Solutions

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Community support is essential for any local organization, and particularly for non-profits like Keshet Dance Company, which relies on partnerships and sponsorships to fund its socially-driven programming for at-risk youth.

Street Fight Daily: Gannett Buys ReachLocal, Facebook Debuts Staff-Curated Event Recommendations

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Gannett to Buy Digital Services Company ReachLocal… How Businesses Can Take Advantage of the Massive Opportunity in Local Data… Facebook Debuts Event Recommendation Based On Staff Opinions, Not Algorithms…

Online-to-Offline: Is Local’s Holy Grail Within Reach?

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The outcome could be the biggest step towards local ad attribution we’ve seen yet. And Facebook’s sheer scale will force more advertisers’ hands — especially those still not doing more to measure activity where $7 trillion in U.S. consumer spending happens.

6 Tools SMBs Can Use to Identify Dissatisfied Customers

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Customer opinions have never mattered more, when just a few dissatisfied customers have the ability to tank a small business’s reputation on social media and review websites like Yelp. Here’s how vendors are giving SMBs a way to make all of their customers feel heard.