News and Analysis
5 Curbside Pickup Solutions for Retailers to Use During Covid-19
Curbside pickup isn’t just a win from a public health perspective; it also gives stores an additional lifeline as they look for ways to sell products without violating physical distancing guidelines. What’s more, the trend may stick, bringing additional retailers into the process and boosting customer adoption even after social distancing subsides.
These are five technology companies offering platforms and tools that retailers can use to implement curbside pickup during the Covid-19 crisis.
Local Businesses Lean Heavily on Digital Tools During Covid-19
Digital platforms like Facebook, Google, Instagram, Yelp, and Twitter have never been more important for local businesses. With 80% of customers saying they are scaling down their restaurant visits now, restaurants are in uncharted territory. Local businesses in every industry are being forced to adapt their marketing strategies on the fly and use digital channels like Google and Yelp to keep people updated on their status.
Restaurants that were previously hesitant to use delivery services are now jumping on the bandwagon, and apps like DoorDash, Instacart, and UberEats are seeing a surge in businesses using their platforms. Smaller restaurants, retailers, and other local businesses are also beginning to accept more orders through messaging apps like Facebook Messenger and WhatsApp. Larger organizations are managing an influx of customer service calls using chatbots on these same platforms.
Coronavirus and Mobile Advertising: CPMs, Sensitivity, Geographic Comparisons
The Covid-19 crisis is a challenging time for all industries, but for mobile marketers it poses a paradoxical challenge. On the one hand, people are on their phones and engaging with media as much as ever. On the other hand, the economic downturn is putting a strain on marketing budgets, employees are working from home, and messaging during a public health crisis requires unusual sensitivity.
Brian Bowman, CEO of social marketing and user acquisition firm Customer Acquisition, provided Street Fight his takes on the current state of the mobile ad market, where it’s headed in the coming weeks, and how advertisers can approach their work with consideration for the difficulty of these times.
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Moms and Dads Do the Crowdsourcing at New Hyperlocal Network ParentNation
In September, Renee Levine and her husband Josh launched their hyperlocal parent-recommendations site in the New York City suburbs of Westchester County, N.Y., Fairfield County in Connecticut and North Jersey. Here, Levine talks about the birth of ParentNation and why the company is building their content strategy around crowdsourcing.
Street Fight Daily: Location Behavior Drives Holiday Sales, Top Retailers Use Tech for Success on Black Friday
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… QSRs Are Thriving with Location-Based Data, But There’s a Caveat… How Top Retailers Are Using Tech to Score Points On Black Friday and Beyond… Location Behavior Could Drive Sales Online During Holidays…
YP CEO: Tech Companies Have Required ‘More of Our Clients Than We Need To’
In August, YP announced that former Cox Automotive Media Solutions Group President Jared Rowe would take the company’s helm as CEO. Street Fight recently caught up with Rowe to talk about how he’s found the first few months on the job, how he thinks local is evolving, and when he thinks the last print Yellow Pages will eventually be printed.
6 Tools Merchants Can Use to Implement Surge Pricing
Not only can surge pricing bring in more revenue during a business’ busiest times — like during the dinner hour for restaurants, or on holiday weekends for theme parks — but it can also spread out demand, encouraging customers to visit during times when businesses would typically be slow.
Street Fight Daily: Google Beefs Up Data on Foot Traffic, Consumers Plan Holiday Shopping Online
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Adds Store Visits Data to AdWords Distance and Location Reports… Consumers Turn to the Web to Plan Out Black Friday Shopping… Brick-and-Mortar Retailers Can Take Back the Holiday Momentum…
LBMA Podcast: DineHero, Walkbase, and UrbanAirship
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: HIA Qatar, Kellogg’s, GeoSlam + BlackDog Robotics, PlaceIQ + Nielsen Catalina, Twitter and Intel Drones. Guest: Christiana DiMattesa — Under Armour Resource: Proxbook Report.
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