News and Analysis
Will Chicken Flicks Be the New Hallmark Movies?
Chick-fil-A is looking into creating its own streaming media network. Focusing on family-friendly programming, the MULO (multi-location) brand , Chick-fil-A , has been considering building its own proprietary network playlist. After all, that strategy worked for Hallmark, which is known as much for its romance, mystery, and family programming as it is for its greeting […]
MoviePass Wants Cinephiles to ‘Dream Bigger’
“We are such stuff as dreams are made on, and our little life is rounded with a sleep,” Shakespeare wrote in The Tempest. The line was appropriated in the 1941 film, The Maltese Falcon, whose titular object was much coveted amongst a group of underworld types, including fictional detective Sam Spade, played by Humphrey Bogart. Any […]
Night Market and Keen Join Forces to Transform Marketing for Brand Advertisers
At CES 2025, Night Market, the commerce agency affiliate of Horizon Media, and Keen Decision Systems introduced a strategic partnership designed to tackle pressing challenges in modern marketing. This collaboration brings together Night Market’s NEON platform—an AI-powered retail media and storefront optimization solution—and Keen’s adaptive marketing mix modeling software to deliver a unified, next-generation approach […]
Commentary
Mastering the Retail Supply Chain to Drive Intelligent Outcomes
Retail has been ramping up digital transformation for a few years now, in an attempt to keep pace with consumer expectations for frictionless, more personalized, omnichannel experiences. This transformation has been further accelerated by current external factors like the pandemic, global conflict and economic headwinds. As part of this effort, reimagining supply chain practices has […]
BOOM: Upcycled / Pre-Worn Clothes and the MULO Brands That Sell Them
Buying pre-worn clothes is nothing new. But it’s now in style for a variety of reasons. After all, places like Goodwill have been around since 1902 and have more than 4,000 locations. In the 1960s and 70s, hippies and their wannabe equivalents flocked to army-navy and other surplus stores to buy jackets, overalls, and other […]
Career Moves: Yahoo!, Semify, Chatmeter, TikTok, Snap and more
In Street Fight’s biweekly roundup of career moves, Kelly Benish looks at new faces at Yahoo!, Chatmeter, Blackberry, SEMify and more, anniversaries at Spokeo, PartnerStack and beyond and numerous opportunities at companies including TikTok, Snap and Seismic Tressie Lieberman is a Chief Marketing Executive with over 20 years of experience building the marketing engine behind […]
Latest Posts
Caffeine and Commerce: MULO Coffee Perks
Starbucks and Dunkin may be the giant-size MULO (multi-location) players in the brew space (with 38K and 13K locations respectively). However, coffee is a staple of many consumers’ routines and represents a market size of close to $500B. Many regional and national players are heating up the field and coffee brands are offering a wide […]
Birdeye Social : Insights into Social Media Management
The significance of a robust social media presence cannot be overstated, particularly for multi-location brands aiming to connect with local audiences. Acknowledging the complexities of managing social media across diverse locations, Birdeye, a leading reputation and customer experience platform for local businesses, has just introduced Birdeye Social. With this move, the company is aiming to […]
BUST: Multi-Location Movie Theater Chains Struggle
With Oscar season around the corner, let’s examine the silver screen (or lack thereof). A 100-year-old movie theater MULO (multi-location) operation just declared bankruptcy. Founded in the day of silent films, Metropolitan Theaters has 16 theaters and 87 screens, including two IMAX auditoriums in California, Colorado, and Utah. The pandemic and the rise of the […]
As Cookies Crumble, Lotame Launches Solution to Help Digital Marketers
In the fast-paced world of digital marketing, the ability to harness and utilize data effectively is becoming even more important. Lotame has taken a significant step forward in enabling data collaboration with the launch of Lotame Collaborate and Lotame Onboarding. These innovative solutions, available through their data collaboration platform, Spherical, promise to change how digital […]
BOOM: Industrious Brings Hospitality to Work
This year, about 5M people will use co-working spaces as their offices and meeting places. The concept of shared space has expanded to include podcasting and warehousing/shipping. The concept of co-working is about 30 years old and it is now a cornerstone of the “sharing economy.” As the media was filled with stories of WeWork’s […]
Subscription Fatigue: How Streaming Services Can Keep Customers Happy
Streaming is big business, and looks to only keep expanding in 2024 and beyond – with more players, more dollars to win, more subscribers, and a proliferation of new ad tiers. Eighty-three percent of Americans have at least one streaming service subscription and the average American subscribes to four services. For streaming platforms at first […]
A MULO Brand Scales With a Shark
CEO and Founder of Crispý Cones Jeremy Carlson is on his way to a total of 300 stores across the country. Shark Tank Barbara Corcoran gave him $200K for a 20% interest in his company, which he runs with his wife Kaitlyn. Their back story is a true inspiration to other MULO (multi-location) brands that […]
Navigating the Evolution of Digital Advertising: Merging Innovation with Privacy
Digital advertising is undergoing a seismic shift. Traditional methods no longer capture consumer attention or drive brand impact like they used to. This decline is exacerbated by the increased focus on privacy across platforms and publishers. However, one of the promising byproducts of this change is the emergence of new tools and channels that big […]
The MULO Dozen: February Brands in Review
It’s that time again! Every month, we report on new developments in the MULO (multi-location) space. We cover brands, trends, and the agencies and technologies that serve the MULO (or aspiring MULO) business. Love and the Super Bowl were in the air in February. And we saw our usual range of management and product changes. Have news? […]
Eagle Eye’s AI Product Can Scale, Personalize Promotions at Retail
When Eagle Eye introduced its data-centric solution powered by AI earlier this year, its intended business targets were grocery and retail verticals. The offering uses retailers’ existing customer data to generate personalized promotions for consumers at scale. In this way mass promotions can be segmented and curated specifically for individuals, said Cédric Chéreau, Untie Nots Co-Founder […]
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
“Louder” is No Longer a Marketing Strategy, According to new Cordial Study