News and Analysis
3 Trends & Stats from Pew Research Center Every MULO Marketer Needs to Know
Pew Research is one of my favorite sources of detailed and reliable consumer trends. (Unlike some media, Street Fight actually DOES fact-check! 🙂 ). New data released by the company has implications for all brands, but especially for MULO (multi-location) operators and agencies as we head into the new year. here are the trends that […]
Screenverse President Assesses the RMN, DOOH, Programmatic Landscape
Adam Malone, co-Founder and President of Screenverse, predicts that retailers will all want to own and operate their own ad networks. Outside of the top 5-8 retailers, however, the vast majority of retailers would be best served teaming up and supporting third-party networks. This scenario may not become a reality in 2025, but Malone says […]
The Last 2025 Predictions Article You Need to Read
Admit it… We’re all getting a little tired of seeing the “Greatest Hits & Stats of 2024” and the “Predictions for 2025” articles that are proliferating throughout the media. And, most of us are now scrolling and scanning rather than spending massive amounts of time reading and ruminating. So here, in snackable form, is the […]
Commentary
7 Ways to Use AI Responsibly for Multi-Location Marketing
AI is no longer a thing of the future. It’s something that’s here—and it’s here to stay. In fact, more than 80% of marketers are currently using AI tools. But what are some practical applications of AI for multi-location marketing and how can you use it to streamline processes and improve campaigns? We’re sharing seven […]
Come to Place
What place? Place! When? November 7th. OK. But what place? Place! No…that’s not a typo or a reboot of the old “Who’s on First?” Abbott & Costello routine. The Place23 Conference is a one-day event brought to you by Localogy, Street Fight’s “sister” company. With Street Fight hosting 2 sessions (more to come on this), […]
Shuttered Forever or Transformed? 12 Storefront Businesses That Went Poof!
Is this about nostalgia or a MULO (multi-location) business lesson? Probably a bit of both. In our ongoing BOOM and BUST series, we talk about MULO retailers, restaurants, and service businesses that declared bankruptcy or became obsolete because of management issues or blindness to consumer trends and technologies. Let’s walk down memory lane and reflect […]
Latest Posts
MULO Brands Launch Their Own Media
You’ve most likely heard of Netflix, CNBC, and Sirius. Now, welcome to the Walmart network! MULO (multi-location) retailers are entering the broadcast and digital content arena with the launch and ongoing production of their own retail media channels. A retail media network is “a retailer-owned advertising service that allows marketers to purchase advertising space across […]
The New $20/Hour Minimum Wage in CA (and How MULO Brands are Coping)
As if fast-casual restaurants didn’t have enough labor challenges lately, the latest sting for them is the boost to $20/hour as the minimum wage in California. These MULO (multi-location) brands have had to deal with the pandemic, supply chain and labor shortages, lack of brand loyalty, food safety and health, the impact of technology on […]
Did the Music Die or Just Take a Beat as Sam Ash Closes Stores?
Music stores used to be wildly popular. Although many still exist and vinyl records have made a comeback, the MULO (multi-location) music store category is struggling. Sam Ash recently announced that it’s closing 18 of its 45 stores throughout the U.S. The first music store opened in the U.S. in 1759. Sam Ash sells instruments […]
Empowering Retailers: The Imperative for Advanced Advertising Technology
In a rapidly evolving retail landscape, staying ahead requires more than just offering great products or competitive prices. As consumers increasingly shift their shopping habits online and demand personalized experiences, retailers face mounting pressure to enhance their advertising strategies. Traditional methods no longer suffice in capturing the attention of today’s discerning shoppers. To thrive in […]
BOOM: Shopping Malls are Back!
A new study by Placer.ai confirms that shoppers are returning to malls. That’s great news for legacy MULO (multi-location) brands and new concepts like pickleball, pop-ups, and eatertainment venues, which are filling spaces left vacant by department stores and other big-box retailers. The study reveals five key findings and trends: Visits to malls are getting […]
The MULO Dozen: March Brands in Review
Openings, closings, leadership changes…the MULO (multi-location) beat goes on! Here are some highlights related to the people, technologies, and brands in the MULO ecosystem. Have news? Please e-mail me. And save the date — Street Fight LIVE is coming to Chicago on November 7th! The convenience store (C-store) industry is going through a major transformation and […]
Mediaocean Report: 2024 Has Optimism Written All over It
The Mediaocean 2024 CPG Advertising Outlook Report implies that this year’s ad-marketing landscape calls for optimism. “Our research indicates a wave of optimism sweeping across the CPG industry for 2024,” The report said. “Marketers are gearing up for an active year, with a substantial majority expressing their intent to either maintain or increase their spending […]
The Rise and Role of Temu in Apparel
Can the fast fashion apparel segment grow any faster? It is doing exactly that thanks to Chinese retailer Temu. According to various sources, Temu has spent up to $3 billion in advertising outside of Asia-Pacific since 2022, and its profile and app adoption among American consumers has been turbo-charged by online ad spending across Meta and […]
Acxiom Launches InfoBase UK Purchase Transactions
Understanding consumer behavior is paramount to crafting personalized and impactful customer experiences. Acxiom appears to have taken a significant step forward in this area, with today’s launch of InfoBase UK Purchase Transactions in collaboration with Affinity Solutions. This innovative dataset promises to provided unparalleled insights into consumer spending habits, empowering brands to make informed decisions […]
The Evolving Dayparts
Dayparts no longer apply to when your favorite TV shows are on. In fact, streaming and recording have made that concept outdated. However, dayparts are alive and well when MULO (multi-location) brands try to understand consumer behaviors better. Knowing when people shop and eat can help brands staff, add (or reduce) inventory, and even post […]
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