News and Analysis
This E-commerce Startup Is Helping DTC Brands Navigate the Pandemic
While other firms in the retail infrastructure and logistics space are struggling, Whitebox is closing on a Series B funding round of $18 million. CEO Marcus Startzel says timing has played a key role in his company’s success. Whitebox was focused on solving e-commerce challenges for brands before the pandemic began, but the opportunities to work with major brands to improve and automate the e-commerce process have only grown over the past few months.
Has Covid Killed the Single-Day Sale?
Limited-time offers and one-day sales are a mainstay of the holiday shopping season. But this year is unlike any other, and retailers are taking a different approach.
With Covid-19 restrictions limiting the number of customers who can be inside a store at any given time, retailers are looking at extending the shopping season to accommodate socially distant crowds.
Brands Are Struggling with Customer Loyalty in 2020. Here’s Why
The pandemic has sparked changes in consumer behavior. Some changes are predictable, like people stocking up on toilet paper when lockdown orders first went into effect.
But other changes occurring over the past seven months have been more slight and easier to miss. Now, with the holiday shopping season getting into full swing, brands are discovering that these minor shifts in consumer behavior have the potential to wreak havoc on their seasonal marketing strategies.
Commentary
Yelp, Google Reviews, and Antitrust
Forcing Google to split Maps-related business into a standalone “geo” unit would foster a more diverse technology ecosystem. But as far as Google’s review practices are concerned, regulators should not be convinced by an irrational argument that indexation of Google reviews has any bearing on the harm created for, or benefit gained by, consumers.
Latest Local Marketing Merger Aims for Scale in Critical Listings Management Sector
Uberall’s acquisition of Navads highlights the importance of listings management and its integration with reputation management. Street Fight’s latest survey of multi-location brands shows a correlation between use of both these types of services and the overall effectiveness of local marketing.
Latest Posts
Street Fight Daily: Waymo’s Suit Against Uber Goes to Trial, Gen Z’s Tech Prowess Disrupts Branding
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Waymo’s Lawsuit Against Uber is Going to Trial, Judge Rules… New Study Reveals How the Tech-Centric Expectations of Brand Z ‘Are Reshaping Brand Experiences’… Vice Balances Brand Safety with Editorial Autonomy…
Why SharkNinja Keeps Searching for New Ways to Connect With Local Consumers
Building a rapport with customers at the local level can be a challenge for product makers who do not have their own stores. It can be an even more elaborate task for a brand whose products have long lifecycles. That makes it all the more important to ensure digital marketing is cognizant of its customers’ needs, says transformation VP Ajay Kapoor.
How to Influence Customers Through Online Reviews
As major brands look to capitalize on the most effective and trustworthy ad formats, they are refining their strategies for managing online reviews. Here are six ideas that brand marketers should keep in mind as they look for new ways to influence the way consumers interact with their online reviews.
Street Fight Daily: Yelp Stock Plummets as Rivals Accumulate, Snap Stares Down First Earnings Report
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Is Getting Eviscerated After Toning Down Expectations for 2017… Snap’s First Earnings Report: Will User Growth Be More Twitter or Facebook?… Walmart’s Jet Opens the ‘Grocery Store of the Future’ in NYC…
Why Google Play Sees Complementary Roles for Travel and Local Apps
A few taps is all it takes with an app to book travel arrangements or order dinner — and while those sound like vastly different services they can intersect in numerous ways, according to Jeena James, global head of travel and local for Google Play. James caught up with us recently to discuss how apps can be contextual on multiple levels.
Street Fight Daily: As Echo Upgrades, Microsoft Releases Rival, Deliveroo Eats Up Competitor Maple
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Plans to Unveil New Echo… Food Delivery Startup Maple Shuts Down and Sells to Deliveroo After Raising $29 Million… Now Profitable, Patch Wants to Be a Platform for Other Local News Outlets…
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