The DOOH Renaissance: Why Out-of-Home Ads Are Dominating in 2023
Podcasts, social media, and AI-created ad copy have all created excitement and buzz in the adtech community in 2023, but nothing has generated results like digital out-of-home. DOOH is experiencing a renaissance, emerging from the pandemic as one of the hottest areas in advertising. The DOOH market is expected to grow at a compound annual […]
More Drugstores Are Pushing to Incorporate Phygital Experiences — Here’s Why
They’ve got the data, and they’ve got the customer loyalty. With those key components in place, more retail drugstore chains are looking at how they can blend physical and digital marketing to create personalized and contextualized phygital experiences. The idea behind “phygital” marketing is simpler than it sounds. Phygital combines physical and digital experiences to […]
Data Clean Rooms Won’t End the Identity Battle
Since Google’s first date for the end of third-party cookies, the industry has continued to search for viable alternatives. Among the plethora of proposed solutions, data clean rooms have sprung to the top of industry-leading agendas as a potential solution for the eventual depreciation of third-party cookies. And the theory makes some sense – it’s […]
Report: Higher Income Adults Drive Podcasting Growth
What makes podcast listeners so loyal to the brands that advertise on their favorite shows, and how does that sense of loyalty translate to real world sales? Those were just a few of the questions asked by the customer experience platform DISQO in its new report, released last week. As the podcast landscape evolves, brands and […]
Debate – Brand Safety Risk of Advertising with Legacy Publishers
Does legitimate news, published by reputable organizations, pose a brand safety risk for brand advertisers? For nearly half of advertisers, the answer is yes. According to new data from Advertiser Perceptions, just 53% of advertisers believe that legitimate news does not pose a significant brand safety risk. For others, there is concern that having […]
Report: Cookie Depreciation Concern Remains High Among Advertisers
Sixty-percent of publishers say they are concerned about cookie depreciation, but just 24% currently have a solution in place for their cookieless future. Those are just a few of the worrying findings from a new DoubleVerify survey of more than 800 industry professionals from a wide variety of backgrounds, including media buyers and senior decision-makers. […]
Why Brands Are Using Attention Metrics to Personalize Ad Placement, Creative
Tony the Tiger. Ronald McDonald. The Pillsbury Doughboy. Some of the most well-known and beloved characters of all time were born out of advertising. They helped to make products and brands recognizable, and they appealed to consumers from all walks of life. While ad campaigns featuring the Energizer Bunny or the Old Spice Guy remain memorable, […]
Survey: Retailer Apps Are Embraced by 78% of Consumers Worldwide
Retailer apps are having a moment, one that will likely get even bigger. According to a survey of 11,000 consumer respondents conducted by Airship, a mobile-app management platform that has worked with brands including the BBC, GameStop, McDonald’s, and Vodaphone, 78 percent of respondents said they use retail mobile apps for shopping. The percentage of […]
Cooler Screens Targets In-Store Ads Based on Real-Time Events
A new ad format from the in-store digital media and merchandising platform Cooler Screens is giving CPG brands a way to capture consumer attention and drive engagement during real-time events. Dubbed “Own the Moment,” the new ad format combines many elements of a traditional homepage takeover with Cooler Screens’ network of in-store display screens. It […]
OOH Advertising Coming to EV Charging Stations
Broadsign, a platform that helps companies manage the buying and selling of out-of-home media, is ready to get brand OOH advertising in front of eco-conscious consumers. It’s technology is being used by a German firm to power a network of OOH ad inventory at charging stations for electric vehicles such as cars, e-bikes, and scooters. […]
Arity’s Driver Data Reaches 200 Million Connections
Arity, a mobile data and analytics company, has actually increased its first-party data set from one million seven years ago to 200 million connections as of this year. Mobility data from vehicles can show movement patterns and behaviors in multiple and varied locations and result in more relevant ad targeting.
Digital Ad Regulation Doesn’t Necessarily Spell Disaster
There is disagreement over just how severely regulations will affect publishers, advertisers, and adtech companies. Scott McDonald, President and CEO at the Advertising Research Foundation, checked in with Street Fight to provide his take on what regulations are likely to pass and how they’ll affect digital advertising.
Hyperlocal Restaurant Advertising Hits CTV
Roku’s new partnership with DoorDash builds a channel for CTV advertising for local restaurants that already work with DoorDash. The multi-year deal in North America offers DoorDash merchants the ability to buy and deploy interactive and shoppable ads that let users click-to-order food deliveries on the spot.
Seedtag Launches Next-Gen AI Solution
Global contextual ad company Seedtag has launched a next-gen AI powered context platform that gives brands and agencies the ability to create tailored creative ads that fit the context of the page on which they are featured. Dubbed “Liz,” the platform uses deep learning, computer vision, and natural language processing to create insight-driven prompts from […]