News and Analysis
BOOM: From C-Store to Travel Center with Wawa
We can all agree that the c-store (convenience store) is evolving rapidly and has even become a testing ground for a fantastic array of new technologies. After all, it makes sense. How many other retail businesses are so focused on finding the consumer precisely at their time of need…whether it’s a bathroom break, gas or a […]
Matt Lopez: The Human Behind the Robots
Leading up to Street Fight LIVE 2025, we have been getting up close and personal with some of our speakers, encouraging them to share stories of how they found themselves in the MULO (multi-location) ecosystem. How will one of our speakers, Pepper, get to Microsoft’s headquarters? Not via Uber. But he does have a human guide […]
Study: OOH Ignites Sports Fans
Sports fans respond enthusiastically to humor, especially when they are reached with an OOH message inside the venue of an event. That’s according to a new report from the OAAA in conjunction with The Harris Poll, which found that those same fans tend to spend locally. According to the findings, sports fans act on OOH […]
Commentary
Continuously Adapting as Your Target Audience Evolves
PR professionals establish their clients’ campaigns on proven strategies, but they also adapt those strategies as campaigns unfold to make sure they are performing optimally. One factor that can significantly impact how they adapt strategies is the evolution of the client’s perfect target audience. Identifying the perfect target audience is one of the earliest steps […]
Streets Ahead: Tiktok Ban Deadline, Meta Moderation Shift
In this week’s Streets Ahead update, SOCi discusses the approaching TikTok ban deadline and the shift in moderation strategy by Meta TikTok’s Fate Hangs in the Balance as Ban Deadline Approaches The News The future of TikTok in the United States hangs in the balance as lawmakers and courts wrestle with a TikTok ban and […]
Adjusting Tone and Language While Building the Perfect Target Audience
To streamline the pitching process, many public relations professionals will work from a pitch template that gives them a structure they can easily update with the information pertinent to any particular pitch. In addition to cutting down on the time it takes to prepare a pitch, templates also help to ensure important information for the […]
Latest Posts
Move Along, TikTok; Gen Z Is Growing Up
With the fate of TikTok in the U.S. changing almost daily, Gen Z is moving on. As generational demographic groups age, their relationship to the Web changes. This generation, those born between 1997 and 2012, has reached the stage of wanting deep learning and reliable information that is less about entertainment and more about life […]
Will the Privacy Push Kill the Addressability of Streaming TV Advertising?
As ad-supported streaming platforms gain momentum, they promise to revolutionize advertising by offering unprecedented addressability—tailoring ads to individual viewers based on their interests. However, this promise is at risk of being derailed by privacy regulations and the limitations of contextual targeting, which may force the industry to revert to strategies reminiscent of traditional TV. For […]
3 Trends & Stats from Pew Research Center Every MULO Marketer Needs to Know
Pew Research is one of my favorite sources of detailed and reliable consumer trends. (Unlike some media, Street Fight actually DOES fact-check! 🙂 ). New data released by the company has implications for all brands, but especially for MULO (multi-location) operators and agencies as we head into the new year. here are the trends that […]
Streets Ahead: TikTok Past the Ban, Global AI Adoption
In this week’s Streets Ahead update, SOCi discusses the current status of TikTok and global AI adoption trends TikTok Past the Ban The News TikTok went offline for U.S. users on the evening of Saturday, January 18, shortly before a 2024 law’s deadline took effect on Sunday. Sixteen hours later, on the morning of January […]
Screenverse President Assesses the RMN, DOOH, Programmatic Landscape
Adam Malone, co-Founder and President of Screenverse, predicts that retailers will all want to own and operate their own ad networks. Outside of the top 5-8 retailers, however, the vast majority of retailers would be best served teaming up and supporting third-party networks. This scenario may not become a reality in 2025, but Malone says […]
The Last 2025 Predictions Article You Need to Read
Admit it… We’re all getting a little tired of seeing the “Greatest Hits & Stats of 2024” and the “Predictions for 2025” articles that are proliferating throughout the media. And, most of us are now scrolling and scanning rather than spending massive amounts of time reading and ruminating. So here, in snackable form, is the […]
Beyond Burgers & Fries: 10 Fast Food Trends for 2025
Fast food and fast casual dining are massive categories within the MULO (multi-location) ecosystem. Although they are related, fast casual dining usually entails sit-down service and more menu options, whereas fast food usually entails a smaller list of choices and different ambiance. Options for hamburgers, pizza, wings, tacos, and other “grab and go” foods exist […]
Global Brands, Local Strategies: How Retail Media is Catering to Diverse Markets
As performance media and retail media converge, advertisers stand at a pivotal juncture to redefine consumer engagement within an increasingly complex shopping ecosystem. This convergence underscores the critical balance between maintaining a global brand identity and achieving regional relevance, highlighting the necessity for strategic collaboration between local and global teams. Breaking Down Silos: Redefining a […]
Let’s Get Phygital in 2025
Phygital is hardly a new word. The term was first coined in 2007 by Chris Weil, former chairman and CEO of Momentum Worldwide. Like many concepts, many marketing professionals take credit for coming up with the term, but ownership doesn’t matter here. What’s meaningful is that the term is having a huge resurgence — almost […]
TikTok & the Future of Social Media Marketing
As the Supreme Court’s Friday decision to uphold the “divest or die” congressional act looms large over TikTok, the app’s fate in the United States remains uncertain. This past weekend marked a whirlwind of developments: the app went dark on Saturday, only to reemerge on Sunday after President Trump announced his intention to issue an […]
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