News and Analysis
Plymouth Rock Launches Campaign for Northeast Region
Plymouth Rock Assurance, which provides homeowners and car insurance to customers in the Northeast, has a new ad campaign in which it advises customers to “keep calm and rock on,” a fairly reasonable directive, considering the vertical. North Carolina ad agency McKinney, created the campaign that is meant to support the idea that living in the Northeast […]
StackAdapt Enhances the DOOH Process
StackAdapt has a new DOOH experience that replaces spreadsheets and static lists with real-time mapping that integrates Programmatic Guaranteed inventory access through both Broadsign and Vistar. Most DSPs typically integrate with only one. Under the improved system, advertisers will have greater transparency about pricing and availability to launch for reserved screens directly on the platform. […]
‘Short-Term Rental’ Season Is Upon Us
Have you ever just borrowed something from a store instead of outright buying it? Apparently, this behavior is widespread and known in the trade as a “short-term rental” or STR. The practice involves consumers buying goods such as houseware, electronics, and clothing, fully intending to return them for a refund from the store after use. […]
Commentary
Why Q5 Signals a Shift for Ecommerce in 2025
The start of a new year always marks the end of the holiday season, and as the frenzy of Black Friday, Cyber Monday and Boxing Day subsides, many retailers shift their focus away from advertising, assuming that consumer interest and spending have peaked. But in reality, a lucrative Ecommerce opportunity remains hidden in plain sight: […]
Streets Ahead: Google Traffic Surges and AI Mode Launches
In this week’s Streets Ahead update, SOCi discusses the 2024 surge in Google search traffic and the Google launch of AI Mode as a search alternative. Google Search Traffic Surges 22% in 2024 The News A new study from Rand Fishkin at Sparktoro reveals an eye-opening trend: Google search traffic surged by 21.64% in 2024 […]
What an Ugly Burrito Can Teach Us About Local Marketing
Many companies focus the majority of their marketing energy and budgets on developing a national brand. This can often be true even for those who do business locally. Although Starbucks and Chipotle mostly behave in our lives like local businesses, we still think of them as brands like Nike or Apple, whose reputations rest on […]
Latest Posts
Mother Nature + AI = MULO Sales, According to Zoomd
Sagi Weinberg, Sales Director of Zoomd, a digital marketing powerhouse, believes that many MULO (multi-location) retailers, restaurants, and service businesses are missing out on one key data point that can help them attract customers and sales. The answer lies in the skies — our weather! Whether brands are dealing with frigid or oven-like temps, snow […]
Streets Ahead: Google Social Posts, Local Pack & AIO Results
In this week’s Streets Ahead update, SOCi discuss Google expanding social posts visibility in local search results and a new study that finds a correlation between local pack and AI Overview results. Google Now Showcasing Social Posts More Prominently in Mobile Search The News If you haven’t already added your social media URLs to your […]
BUST: John Hunewill Performs an “Autopsy” on Forever 21
Forever 21 is one of the latest major MULO (multi-location) retailers to declare bankruptcy. A discount fashion brand, it was founded in 1984 and was heralded as one of the best discount fashion retailers. But “Forever” turned out to be a stretch. John Hunewill, Partner at Allen Austin, has spent nearly three decades in retail, […]
Amperity Unifies Fleet Farm’s Loyalty Program
You might be forgiven if you’ve never heard of Fleet Farm as a destination for home-improvement, agricultural, and outdoorsy pursuits if you’re not from the Midwest. Fleet Farm is a destination with a loyal customer base, and recently tapped Amperity to manage its customer-loyalty program. Amperity uses AI for identity resolution and to create customizable […]
Turning Digital Signage into Responsive Retail Experiences
In a move set to redefine in-store engagement, Spectrio has unveiled Smart Content Triggering, a new suite of capabilities that brings real-time intelligence to digital signage in retail and food service environments. By enabling displays to respond dynamically to real-world inputs—from customer behavior to weather conditions—Spectrio’s platform aims to make physical spaces as personalized and […]
What are You Doing on September 30th?
As a consumer, you likely shop, dine, and consume services at a combination of big-box and mom-and-pop establishments. As a MULO (multi-location) executive, agency, or tech company, you probably attend several industry-specific (retail, restaurant, service) conferences in your sector. So, what’s the deal with an event like Street Fight LIVE 2025 that cuts across multiple […]
BOOM: The Extended Stay Hotel
Street Fight is always looking out for MULO (multi-location) categories on the upswing. The hospitality industry is now complex and growing. Currently projected to reach $443 billion worldwide this year, it comprises every variation of places to sleep and play — from the luxury hotel and resort to the trusted roadside motel brand. One category […]
LG Ad Solutions Expands with Amazon Publisher Direct Integration
LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, recently announced a strategic integration with Amazon Publisher Services (APS), further enhancing access to premium inventory on LG Channels — LG’s free, ad-supported streaming service available on all LG Smart TVs. This collaboration makes LG Channels inventory available via Amazon Publisher Direct […]
MULO Brands With Soul: KINDR
This month, our “brand with soul” is not a MULO brand at all. It’s KindR, an organization committed to making workplaces kinder, which attracts the best talent and ensures retention and growth. The war for talent at MULO (multi-location) restaurant, retail, and service brands does not have to be a bloody battle. In fact, by […]
The MULO Dozen: March in Review
As we closed out March and the first quarter of 2025, here’s what CEOs were searching for: Although these vast critical issues are top-of-mind for business leaders, March as well as the first three months of the year were filled with strategies and decisions in the MULO (multi-location) ecosystem. AI, tariffs, and hiring freezes are […]
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