News and Analysis
This Hummingbird is Soaring! A Chat With Emily Steele
Influencers, influencers, creators, creators everywhere! “Where is the ROI and long-term benefit?” C-level executives are asking. Founder Emily Steele, is helping to answer that question and will take the stage at Street Fight LIVE 2025 to share the fast-paced success of her business and talk about how the creator economy is evolving, with an emphasis on […]
What’s Next at Yext? A Preview With Brooke Henderson
AI-powered search is clearly one of the hot topics today for both MULO (multi-location) brands, as well as single-location operators. Who better to prepare you for the massive changes that lie ahead than Brooke Henderson, VP of U.S. Strategic Partnerships at YEXT, a company that has led the industry in helping brands get “found” and […]
Food, Franchises, and Frank Talk with Dan Bejmuk
Dan Bejmuk is among the 30+ thought leaders who will be joining us on stage at Street Fight LIVE 2025. His professional (and personal) passions include MULO (multi-location) food brands. We sat down with him to learn a little more about the path that led to his current role at Dreambox (an agency). What brought […]
Commentary
Data Drama: Why Your Insights Are All Talk and No Action
Data has become the backbone of modern marketing, promising brands the ability to predict trends, personalize experiences, and drive customer loyalty like never before. For multi-location businesses, the stakes are especially high. With endless streams of customer data pouring in from numerous locations, the expectation to turn this information into actionable insights seems like the […]
Will the Privacy Push Kill the Addressability of Streaming TV Advertising?
As ad-supported streaming platforms gain momentum, they promise to revolutionize advertising by offering unprecedented addressability—tailoring ads to individual viewers based on their interests. However, this promise is at risk of being derailed by privacy regulations and the limitations of contextual targeting, which may force the industry to revert to strategies reminiscent of traditional TV. For […]
Streets Ahead: TikTok Past the Ban, Global AI Adoption
In this week’s Streets Ahead update, SOCi discusses the current status of TikTok and global AI adoption trends TikTok Past the Ban The News TikTok went offline for U.S. users on the evening of Saturday, January 18, shortly before a 2024 law’s deadline took effect on Sunday. Sixteen hours later, on the morning of January […]
Latest Posts
A Guide to Scaling Social Media Management for Agencies
As your marketing agency grows, effectively scaling your social media management processes becomes crucial. However, scaling isn’t just about adding more clients—it’s about doing so efficiently while maintaining high-quality service. The key to achieving this? Integrating the right software solutions to streamline workflows, automate tasks, and optimize client management. This guide explores how leveraging technology […]
Streets Ahead: TikTok Returns, Google AI-Powered Q&A
In this week’s Streets Ahead update, SOCi discusses the return of TikTok and a new AI-powered Google feature for local answers. TikTok Returns to App Stores Amid Uncertainty The News After weeks of being unavailable for new downloads, TikTok is back in Apple and Google app stores. From January 19 until last week, new users […]
Why Disney Gets Phygital Right
First, you’ll hear a lot of the term “phygital” (the convergence of physical and digital) throughout 2025. It’s the theme of our Street Fight LIVE Summit on September 18th. Although the term itself has been around for years, technology and devices have finally caught up to the word. Consumers expect brands to know them as […]
Snack Brand LesserEvil Discusses OOH
You’ve got to love OOH if you’re a brand marketer. It’s location-based, has real-time and locational relevance, and there are no pesky brand-safety issues to worry about. The Out of Home Advertising Association of America (OAAA) is gearing up for the 2025 OOH Media Conference May 5-7, and some esteemed brands will be represented not […]
Does DEIB Make a Difference for MULO Brands?
The issue of DEIB (diversity, equity, inclusion, and belonging) has become hot in the U.S. these days. Programs are being slashed at a government level and some of the private sector is following suit. MULO (multi-location) brands now need to think even harder about their hiring policies and public images. Consumers have taken to social […]
Mass Appeal vs. Local Love: Who’s Really Winning the Loyalty War?
Customer loyalty is the golden ticket for sustainable business success, but the question remains—are broad, mass-marketing strategies capable of winning hearts, or do localized approaches create the genuine connection customers crave? The challenge for brands, especially those with multiple locations, is deciding how to strike the right balance between scale and intimacy. It’s not a […]
Kevel Acquires Nexta, Bolsters Retail Media Capabilities
Kevel has acquired Nexta, an automated advertising self-serve platform, to enhance its API-based retail media solutions. This move aligns with Kevel’s vision of empowering retailers to control their own ad platforms, optimizing multi-channel ad investment, and unlocking new revenue streams. The integration of Nexta’s AI-driven ad manager into Kevel’s Retail Media Cloud™ offers retailers a […]
Streets Ahead: Google’s Search Labs and Optimizing for AI Search
In this week’s Streets Ahead update, SOCi discusses Google’s Search Labs latest experiment and optimizing local pages for AI search. Google’s Search Labs Tests AI for Business Leads The News Last week, Google’s Search Labs introduced a new experiment called “Ask for me,” an AI-powered feature designed to call businesses on your behalf to gather […]
WeFranch Hits the Road in 2025 With a Team of Franchise “Stars”
The franchise space has become more complex and dynamic in recent years. A key part of the MULO (multi-location) landscape, it has its own subject matter experts, consultants, ecosystem, investors, and owners. One of the topics we’ll be delving into at Street Fight LIVE 2025 is the ever-evolving role of franchisors and franchisees in scaling, […]
Places Scout Acquired: Yext’s AI-Driven Future
Yext is rapidly redefining digital presence management through a strategic combination of AI-driven automation, competitive intelligence, and omnichannel customer engagement. The company’s latest acquisition of Places Scout, alongside its earlier purchase of Hearsay Systems and the launch of AI Review Generation, solidifies its position as a leader in helping multi-location businesses optimize visibility, outperform competitors, […]
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