News and Analysis
Marketers Turn to Creative to Fill Advertising Gap Left by Personal Data
The data privacy movement has triggered a massive shift in digital advertising away from the use of personally identifiable information to serve consumers targeted ads. But if advertisers are not depending on customer information to drive effective campaigns, what will fill the gap? One X factor could be the strength of creative.
Retailers Prepare for Increased Cyber Attacks During Prime Day
Cyber security experts are warning of increased phishing, ransomware, and social engineering attacks during Amazon’s Prime Day event this week, as more hackers take advantage of the event’s popularity to send credential harvesting emails to unsuspecting consumers. With the frequency of these attacks on the rise, multi-location retailers are beefing up their own digital security protocols and using external marketing channels to distribute warnings to their customers.
Commentary
What California’s Gig Economy Law Means for Worker Flexibility
We can expect continued pushback to AB5 from companies across the gig economy. But regardless of whether the pushback leads to legislative changes, we’ll begin to see even more innovative approaches for managing flexible labor pools and flexible schedules. In the meantime, though, how can companies stay compliant, provide stability, and still preserve the flexibility that appeals to gig workers?
How Local Businesses Should Prepare for Coronavirus
A quick Google search on this column’s headline reveals a large number of sites offering recommendations to businesses large and small about how to prepare for the impact of the COVID-19 outbreak as it moves into pandemic territory. Articles on Inc., Fast Company, and the World Economic Forum echo a common theme: Businesses need to develop a plan of action for containing the spread of the illness, as well as contingencies that allow normal operations to continue as smoothly as possible.
In the sphere of digital presence management, key players like Google, Nextdoor, and Facebook are offering recommendations to help businesses develop plans and communicate effectively with consumers who need to access their products and services. The advice comes at a time when business operations may be modified or interrupted by multiple factors such as quarantines and supply chain interruptions.
Location Weekly: Grocery Delivery in the Time of COVID-19 Alarm
In this episode of Location Weekly, the Location-Based Marketing Association covers Instacart’s doorstep grocery delivery amid the coronavirus scare, Papa Johns enjoying success with AR, 7Eleven opening an “Evolution” concept store, TapAd partnering with Gimbal, and Pandora launching interactive voice ads.
Latest Posts
Veteran Reporter Makes Journalism Bloom in ‘News Desert’ of Luther, Okla.
In this Q&A, longtime journalist and communications specialist Dawn Shelton talks about how she started the Luther Register News, what she has in mind for news deserts in nearby towns, and how the Pecan Festival may represent an important part of the financial future of her new independent journalistic publishing enterprise.
Captivate Partners with Location Tech Companies to Deliver Geo-Targeted OOH Ads
Captivate is getting more sophisticated, collaborating with tech-savvy partners to deliver OOH ads based on its audiences’ interests and locations. This year, Captivate announced its “Places” platform, which centralizes its planning and data analytic tools and “puts them in one place for the marketplace,” Shapiro said.
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation