News and Analysis
Food, Franchises, and Frank Talk with Dan Bejmuk
Dan Bejmuk is among the 30+ thought leaders who will be joining us on stage at Street Fight LIVE 2025. His professional (and personal) passions include MULO (multi-location) food brands. We sat down with him to learn a little more about the path that led to his current role at Dreambox (an agency). What brought […]
Rocking “The Experience” and Outer Space With Erick Weiss
We have more than 30 exceptional speakers lined up to give you a day of inspiration, insights, and some surprises at Street Fight LIVE 2025. In advance, please get to know some of those outstanding thought leaders. One of our sessions will focus on the experience and how MULO (multi-location) businesses within all industries are […]
Jessica Wiederhorn Proves That Soul & Profit Can Co-exist at Fat Brands
In advance of Street Fight LIVE 2025, we’d like you to “meet” some of the 30+ thought leaders taking the stage on September 30th. Street Fight publishes a regular column called “Brands With Soul,” and we’re now bringing it to life with Jessica Wiederhorn, President and Founding Board Member of the Fat Brands Foundation. What is […]
Commentary
Data Drama: Why Your Insights Are All Talk and No Action
Data has become the backbone of modern marketing, promising brands the ability to predict trends, personalize experiences, and drive customer loyalty like never before. For multi-location businesses, the stakes are especially high. With endless streams of customer data pouring in from numerous locations, the expectation to turn this information into actionable insights seems like the […]
Will the Privacy Push Kill the Addressability of Streaming TV Advertising?
As ad-supported streaming platforms gain momentum, they promise to revolutionize advertising by offering unprecedented addressability—tailoring ads to individual viewers based on their interests. However, this promise is at risk of being derailed by privacy regulations and the limitations of contextual targeting, which may force the industry to revert to strategies reminiscent of traditional TV. For […]
Streets Ahead: TikTok Past the Ban, Global AI Adoption
In this week’s Streets Ahead update, SOCi discusses the current status of TikTok and global AI adoption trends TikTok Past the Ban The News TikTok went offline for U.S. users on the evening of Saturday, January 18, shortly before a 2024 law’s deadline took effect on Sunday. Sixteen hours later, on the morning of January […]
Latest Posts
5 Reasons the Media Ignores (or Trashes) Your Brand
As someone who has sat on “both sides of the desk” (as a marketer and now a research analyst, trend spotter, and content creator), I have a unique perspective on media exposure. The right press — online, conventional, or some combination — feeds your public image when consumers search for your brand. What MULO (multi-location) […]
Report: Consumers Have Less Debt, More Uncertainty
The good news is that almost one-third of American adults are debt-free. The less good news is that inflation is on the uptick, and they’re worried about healthcare costs, and poor leadership and government fraud—with 42% of respondents giving equal weight to each issue. Nevertheless, according to Resonate’s Spring 2025 Outlook Consumer Trends Report, U.S. […]
A Guide to Scaling Social Media Management for Agencies
As your marketing agency grows, effectively scaling your social media management processes becomes crucial. However, scaling isn’t just about adding more clients—it’s about doing so efficiently while maintaining high-quality service. The key to achieving this? Integrating the right software solutions to streamline workflows, automate tasks, and optimize client management. This guide explores how leveraging technology […]
Streets Ahead: TikTok Returns, Google AI-Powered Q&A
In this week’s Streets Ahead update, SOCi discusses the return of TikTok and a new AI-powered Google feature for local answers. TikTok Returns to App Stores Amid Uncertainty The News After weeks of being unavailable for new downloads, TikTok is back in Apple and Google app stores. From January 19 until last week, new users […]
Why Disney Gets Phygital Right
First, you’ll hear a lot of the term “phygital” (the convergence of physical and digital) throughout 2025. It’s the theme of our Street Fight LIVE Summit on September 18th. Although the term itself has been around for years, technology and devices have finally caught up to the word. Consumers expect brands to know them as […]
Snack Brand LesserEvil Discusses OOH
You’ve got to love OOH if you’re a brand marketer. It’s location-based, has real-time and locational relevance, and there are no pesky brand-safety issues to worry about. The Out of Home Advertising Association of America (OAAA) is gearing up for the 2025 OOH Media Conference May 5-7, and some esteemed brands will be represented not […]
Does DEIB Make a Difference for MULO Brands?
The issue of DEIB (diversity, equity, inclusion, and belonging) has become hot in the U.S. these days. Programs are being slashed at a government level and some of the private sector is following suit. MULO (multi-location) brands now need to think even harder about their hiring policies and public images. Consumers have taken to social […]
Mass Appeal vs. Local Love: Who’s Really Winning the Loyalty War?
Customer loyalty is the golden ticket for sustainable business success, but the question remains—are broad, mass-marketing strategies capable of winning hearts, or do localized approaches create the genuine connection customers crave? The challenge for brands, especially those with multiple locations, is deciding how to strike the right balance between scale and intimacy. It’s not a […]
Kevel Acquires Nexta, Bolsters Retail Media Capabilities
Kevel has acquired Nexta, an automated advertising self-serve platform, to enhance its API-based retail media solutions. This move aligns with Kevel’s vision of empowering retailers to control their own ad platforms, optimizing multi-channel ad investment, and unlocking new revenue streams. The integration of Nexta’s AI-driven ad manager into Kevel’s Retail Media Cloud™ offers retailers a […]
Streets Ahead: Google’s Search Labs and Optimizing for AI Search
In this week’s Streets Ahead update, SOCi discusses Google’s Search Labs latest experiment and optimizing local pages for AI search. Google’s Search Labs Tests AI for Business Leads The News Last week, Google’s Search Labs introduced a new experiment called “Ask for me,” an AI-powered feature designed to call businesses on your behalf to gather […]
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