News and Analysis
CommentSold Launches White-Label Live Selling Platform Videeo
CommentSold, a live selling platform, launched Videeo this morning, a white-label live video commerce technology for enterprises. Videeo will help retailers create native-looking live shopping experiences at scale by easily integrating CommentSold’s technology into their existing ecommerce stack.
Commentary
Location Weekly: Google Partners with Burberry on AR Shopping, Amazon Delivers Covid-19 Tests
In this episode of Location Weekly, the Location-Based Marketing Association covers Amazon delivering Covid-19 test kits to residents in Seattle, Wirecard partnering with Klarna, Signify releasing “snap-in” IoT sensors for luminaries, Burberry partnering with Google for AR shopping, Cibo Express bringing Amazon cashierless tech to airports, and Wingstop shifting OOH budget to hoodies.
Local Advertising in the Time of Social Distancing
Many of us are facing a reality in which #QuarantineLife is the new normal — at least for the foreseeable future. Even with offices temporarily shutting their doors and the worldwide workforce moving to a remote-based culture, the tools provided by local social advertising can help businesses, perhaps especially those dealing with store closures, drive their goals forward.
Treat the Economic Symptoms of Coronavirus with Proactive Brand Management
In the midst of this uncertainty, your business’s online visibility probably isn’t top of mind—rightfully so.
Nevertheless, communication is key to your brand management strategy in times like these. It’s important to make your customers aware of any changes in your business operations. Below are three tactics you can use to bolster your brand management as the coronavirus sends shockwaves through the global economy.
Latest Posts
2018 Ranking Factors Report Emphasizes GMB and Reviews
Damian Rollison: The annual report’s main takeaways are clear: to rank competitively for local searches today, you must focus your attention on three areas: one, providing Google with as much relevant local content as possible; two, pleasing your customers, pointing them to where they can review your business, and responding to their reviews; and three, creating a useful, relevant local landing page or website with authoritative backlinks.
What Can Brick-and-Mortar Grocers Learn from Online-Only Competitors?
To learn more about what supermarkets should be doing to meet rising consumer expectations, and what brick-and-mortar stores can learn from their online-only counterparts, we caught up with Pradeep Elankumaran, CEO of Farmstead, a pure-play digital grocer that brings local groceries to doorsteps.
LMA in Big Push to Strengthen Local Journalism and Build Better Communities
The Local Media Association is working to build a Business Model Accelerator that will chart sustainable revenue paths for local media and, in turn, enhance the vital role that they must play in their communities. In this Q&A, LMA Chief Innovation Officer Jed Williams sketches out this far-ranging quest to give local news a central place in community and ensure the industry will be around for the long run.
CCPA: California’s version of GDPR?
The U.S. recently joined countries taking action on data privacy with the California Consumer Privacy Act (CCPA), which was signed by Governor Jerry Brown on June 28, 2018. The CCPA will protect the rights of California consumers and encourage stronger privacy online and greater transparency overall.
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation