News and Analysis
Report: Consumers Accept Higher Prices But Demand Better Customer Service
According to a new report from the conversation intelligence platform Invoca, rising inflation has consumers rethinking high-value purchases, like cars and home improvement projects. However, the majority of consumers say they’re willing to pay those higher prices if it means getting better customer service from their favorite brands.
How Marketers Can Respond to Price Concerns
Consumers are feeling price conscious after months of historic inflation and a looming recession that some say the US has already entered. What exactly are consumers feeling, and how are marketers to respond? Ted Rogers, chief revenue officer at Digital River, checked in with Street Fight to share results from the company’s latest consumer survey.
Commentary
CPG Brands Can Navigate a Cookieless World With a Little Help From Their Friends
Ever since Apple announced it was limiting third-party cookies two to three years ago, brands have been working to adapt to a cookieless world. With Google jumping on the bandwagon recently, the pressure to adopt cookieless solutions has intensified.
Here are some of the questions we’ve been fielding from CPG brands about the future of digital advertising — and how marketing technology providers can help.
Facebook’s Significant Edits: How to Minimize the Risk of a 20-40% Hit to Your ROAS
Don’t mess with the algorithm.
That’s the fundamental idea behind Facebook’s significant edits. There’s a lot more to it, of course, and we’ll get into all that, but here’s the primary reason why you don’t want to make a change that Facebook construes as a significant edit: It will move your campaigns into “the learning phase,” which in turn will suppress your campaigns’ ROAS by 20-40%.
Posting and Advertising during Quarantine: 50 Small Business Social Tips for 50 Industries
While there may be a downturn in customer spending during the Covid-19 crisis, there is an increase in customer touch points and attention. With Facebook usage up 50%, it is more important than ever for small businesses to turn to social media to maintain relevance and build relationships in their local communities.
Here are 50 social tips for 50 industries, complete with some real-world examples of best-practices for SMBs to keep their communities engaged, even in a crisis.
Latest Posts
Will Audio AR Drive Local Commerce?
Mike Boland: AR may not play out in the way you think, at least in the near term. Though it’s generally thought of as graphical overlays on your field of view, another “overlay” could be more viable in the near term: sound. This “audio AR” modality could come sooner than—and eventually coexist with—its graphical cousin.
Amazon Plans to Set New Standard for On-Demand by Expanding 2-Hour Delivery
Amazon is planning a substantial expansion of its Whole Foods grocery stores, a move that will aim to put much of the nation’s deep-pocketed customers in range of its two-hour delivery service, Prime Now. Under the proposed changes, reported in the Wall Street Journal, Prime Now would become available from all Whole Foods stores.
What’s Visual Search, and How Will It Play Out in 2019?
While visual search isn’t exactly catching on like fire yet, its evolution is buttressed by powerful developments of late in the tech industry. Among these: smartphones are increasingly ubiquitous, more efficient, and we’re all more accustomed to using them; investment in AI from both big companies and startups is widespread, making machine vision more effective; and augmented reality (AR), a similar modality in which tech overlays graphics onto images captured via camera lens, is taking off. Below are a few ways visual search will play out in local and retail in 2019.
The Transparency Trap: On Low Standards for ‘Transparency’ in the Data Market
Jake Moskowitz: In media, transparency demands accountability. In other words, it means asking media suppliers to “prove it.” It means expecting suppliers to “show me the viewability and fraud percentages, and allow me to suppress ads from running next to unsafe content.” Today, when it pertains to data, transparency just means “tell me where the data came from”—that’s it. That is not enough.
Voice’s Local Impact in 2018 and 2019
Street Fight’s Mike Boland explained in a white paper on voice this year that there’s a number of misconceptions regarding how the medium will play out in local search and commerce, and there’s plenty of research out there to illuminate where voice is really headed. I outline some key insights about voice as brands and SMBs alike make plans to tackle it in the months to come.
Improving the Local SEO Toolkit: A 2018 Holiday Wish List
“Local is a complicated world that is not currently served well by the tools of the organic world. The end of the year and the start of a new one is a great time to get folks thinking about how they might address this hole in our tool sets,” says Mike Blumenthal. He and David Mihm explore the weaknesses and possibilities among local search tools in their last column of 2018.
6 Cannabis Point-of-Sale Systems Blazing Trails for Nascent Retail Sector
Unlike traditional POS solutions, or even mobile systems like Square, cannabis point-of-sale systems are designed in a way that helps dispensaries operate under the appropriate guidelines, particularly when it comes to processing cash and managing inventory. Here are six cannabis point-of-sale systems that dispensaries are using right now.
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