News and Analysis
Broadcast TV Is Becoming Performance Media
The line separating broadcast TV from connected TV is beginning to blur. As advertisers demand the same audience targeting, measurement, and accountability across every premium video channel, local broadcasters are responding with capabilities once considered exclusive to digital platforms. The latest example comes from Viamedia.ai and Hearst Television, which have introduced household-level addressability for local […]
Customer Retention, Marketing’s Competitive Advantage
For much of the past decade, digital marketing has been dominated by customer acquisition. Brands invested heavily in paid search, social media, retail media, influencers, and performance advertising, all with the goal of finding the next customer more efficiently than their competitors. That equation is beginning to shift. As consumers discover brands through an expanding […]
AI is Rewriting the Rules of Customer Loyalty
Based on a survey of 1,000 U.S. consumer aged 18-65 conducted with Pollfish in May of this year, the findings of Amperity’s recent report about customer loyalty in the age of AI, reveals just how much services such as ChatGPT, Claude, and Gemini are impacting the customer journey. These LLM’s are not just answering questions, […]
Commentary
Buying Signals Are Replacing Lead Lists
Lead generation is evolving from static prospect lists to AI-powered buying signals that reveal who is actively entering the market, not just who matches an ideal customer profile. For multi-location brands and franchises, that means more qualified opportunities, smarter outreach, and better marketing ROI. Traditional lead generation delivers a list of the usual suspects. It […]
Why Challenger Brands Win by Solving Different Problems
The biggest opportunities for challenger brands often come from solving problems established competitors have overlooked. This founder perspective explores why educating the market, not simply promoting a product, can be the key to winning in saturated markets. Americans spent over $121 billion on shoes last year, according to the Footwear Distributors & Retailers of America, […]
Why AI Is Raising the Cost of Inconsistency for MULO Brands
AI search is exposing a problem many multi-location brands have been able to hide for years: inconsistency across locations. In a world where AI systems recommend businesses rather than simply rank them, operational discipline at the location level may become one of the biggest competitive advantages in local marketing. Multi-location brands have spent the last […]
Latest Posts
CTV Budgets Keep Growing, Trust Still Hasn’t Caught Up.
Connected TV has won the budget battle. Now it must win the credibility battle. As marketers demand stronger evidence of business impact, measurement, not inventory, is emerging as the industry’s next competitive battleground. New research from performance CTV platform JamLoop suggests the industry’s biggest obstacle is no longer adoption but trust. While half of marketers […]
In-App Messaging, the Most Undervalued Channel in Modern Marketing
As AI-driven personalization becomes central to customer engagement, in-app messaging is emerging as one of the biggest untapped growth opportunities for brands with mobile apps. When I started MoEngage in 2014, it was born from a real problem. My co-founder and I had built an earlier mobile app, DelightCircle. We had a good understanding of […]
Buying Signals Are Replacing Lead Lists
Lead generation is evolving from static prospect lists to AI-powered buying signals that reveal who is actively entering the market, not just who matches an ideal customer profile. For multi-location brands and franchises, that means more qualified opportunities, smarter outreach, and better marketing ROI. Traditional lead generation delivers a list of the usual suspects. It […]
Multi-Location Growth Is Becoming an Operating Platform
When reports surfaced that Inspire Brands had confidentially filed for an initial public offering, much of the attention focused on valuation, revenue, and the scale of a restaurant company operating more than 33,000 locations across Arby’s, Buffalo Wild Wings, Dunkin’, Jimmy John’s, SONIC Drive-In, and Baskin-Robbins. The more interesting story, however, is the collection of […]
Why Challenger Brands Win by Solving Different Problems
The biggest opportunities for challenger brands often come from solving problems established competitors have overlooked. This founder perspective explores why educating the market, not simply promoting a product, can be the key to winning in saturated markets. Americans spent over $121 billion on shoes last year, according to the Footwear Distributors & Retailers of America, […]
Hyper-Local Cultural Moments Are Changing Media Strategy
National campaigns are no longer enough to connect with local audiences. As brands shift toward hyper-local media planning, cultural moments like Pride offer a blueprint for how localized execution can drive more authentic engagement and stronger marketing outcomes. National brands have long relied on centralized media strategies to deliver consistent campaigns across every market. But […]
Jersey Mike’s IPO Highlights the Power of Disciplined MULO Growth
Jersey Mike’s decision to file for an initial public offering comes at a time when restaurant operators face a difficult operating environment marked by cautious consumers, higher labor costs, and slowing industry growth. Yet the sandwich chain has continued to expand its footprint while improving profitability, positioning itself as one of the restaurant industry’s strongest […]
Why AI Is Raising the Cost of Inconsistency for MULO Brands
AI search is exposing a problem many multi-location brands have been able to hide for years: inconsistency across locations. In a world where AI systems recommend businesses rather than simply rank them, operational discipline at the location level may become one of the biggest competitive advantages in local marketing. Multi-location brands have spent the last […]
Kroger’s Giant Eagle Deal Signals the Next Battle in Retail Media
Less than two years after regulators blocked its proposed acquisition of Albertsons, Kroger is back in the acquisition market. This time, the company is taking a smaller and more targeted approach, announcing an agreement to acquire regional grocery chain Giant Eagle in a deal valued at approximately $1.65 billion. At first glance, the transaction appears […]
Big Happy Brings Real-Time Context to 3D DOOH Campaigns
Imagine a billboard that changes based on the weather, local events, or what’s happening in the neighborhood around it. Big Happy says the next generation of 3D DOOH advertising is designed to do exactly that. Which will it be, contextual relevance and visual impact? Brands that want both in the DOOH channel no longer have […]
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