News and Analysis
For DOOH: Start with Where the Screen Is
Democracy has come to DOOH media. Anyone with a credit card, basic computer skills, and five minutes of free time can set up and run a DOOH campaign thanks to AdOmni’s self-serve ad platform. Jonathan Gudai, CEO of AdOmni, said that for too long the process of planning and executing a campaign has been a mysterious […]
Self-Serve & Marketing Kiosks: The Ultimate in Phygital
Multi-location (MULO) brands have long been using various forms of digital advertising and transaction processing. Labor costs and shortages, combined with consumer demand and love of interactive experiences, have given rise to a whole new category of phygital (physical + digital) options and solutions. At the Summer Fancy Food Show, media and big box buyers were […]
Habit-Forming Content: Real Strategies from Brands Turning Videos Into Revenue
As businesses invest in expanding their social media presence, they should be clear about their purpose. Producing and sharing social media video content, even when that content goes viral, isn’t enough to justify their efforts. Businesses that benefit from social media marketing leverage their content to attract views, gain followers, and acquire leads by creating […]
Commentary
Finance Is Questioning Your Marketing Value: Can You Prove Your Worth?
Marketers today are facing an overwhelming number of challenges. Too many channels, each claiming to be the key to driving performance. Finance teams are questioning whether marketing investments are truly profitable. As a result of this pressure, many brands have shifted their budgets toward performance-driven digital channels, prioritizing conversion metrics that validate their short-term decision-making. […]
When a $7 Million Super Bowl Ad Isn’t Enough
The Super Bowl still represents the most premium of premium ad buys. However, the ROI of such a premium spot—regardless of its creative execution—has everything to do with the omnichannel strategy that surrounds it. More than ever, live sports advertising needs to reflect a community-driven mindset. As a result of the unique way in which […]
Fragmented Future: How the Loss of Net Neutrality Threatens Innovation and Equity
The internet has long been hailed as a great equalizer, a space where anyone with an idea can reach a global audience. However, the erosion of net neutrality principles threatens to undermine this fundamental characteristic, creating a fragmented and unequal online landscape. Without strong safeguards, the internet could transform from a platform for innovation and […]
Latest Posts
BUST: John Hunewill Performs an “Autopsy” on Forever 21
Forever 21 is one of the latest major MULO (multi-location) retailers to declare bankruptcy. A discount fashion brand, it was founded in 1984 and was heralded as one of the best discount fashion retailers. But “Forever” turned out to be a stretch. John Hunewill, Partner at Allen Austin, has spent nearly three decades in retail, […]
Amperity Unifies Fleet Farm’s Loyalty Program
You might be forgiven if you’ve never heard of Fleet Farm as a destination for home-improvement, agricultural, and outdoorsy pursuits if you’re not from the Midwest. Fleet Farm is a destination with a loyal customer base, and recently tapped Amperity to manage its customer-loyalty program. Amperity uses AI for identity resolution and to create customizable […]
Turning Digital Signage into Responsive Retail Experiences
In a move set to redefine in-store engagement, Spectrio has unveiled Smart Content Triggering, a new suite of capabilities that brings real-time intelligence to digital signage in retail and food service environments. By enabling displays to respond dynamically to real-world inputs—from customer behavior to weather conditions—Spectrio’s platform aims to make physical spaces as personalized and […]
What are You Doing on September 30th?
As a consumer, you likely shop, dine, and consume services at a combination of big-box and mom-and-pop establishments. As a MULO (multi-location) executive, agency, or tech company, you probably attend several industry-specific (retail, restaurant, service) conferences in your sector. So, what’s the deal with an event like Street Fight LIVE 2025 that cuts across multiple […]
BOOM: The Extended Stay Hotel
Street Fight is always looking out for MULO (multi-location) categories on the upswing. The hospitality industry is now complex and growing. Currently projected to reach $443 billion worldwide this year, it comprises every variation of places to sleep and play — from the luxury hotel and resort to the trusted roadside motel brand. One category […]
LG Ad Solutions Expands with Amazon Publisher Direct Integration
LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, recently announced a strategic integration with Amazon Publisher Services (APS), further enhancing access to premium inventory on LG Channels — LG’s free, ad-supported streaming service available on all LG Smart TVs. This collaboration makes LG Channels inventory available via Amazon Publisher Direct […]
MULO Brands With Soul: KINDR
This month, our “brand with soul” is not a MULO brand at all. It’s KindR, an organization committed to making workplaces kinder, which attracts the best talent and ensures retention and growth. The war for talent at MULO (multi-location) restaurant, retail, and service brands does not have to be a bloody battle. In fact, by […]
The MULO Dozen: March in Review
As we closed out March and the first quarter of 2025, here’s what CEOs were searching for: Although these vast critical issues are top-of-mind for business leaders, March as well as the first three months of the year were filled with strategies and decisions in the MULO (multi-location) ecosystem. AI, tariffs, and hiring freezes are […]
The Robot is Carrying Your Pizza: Timothy Tanksley Predicts the Future of MULO Serving
One of the biggest challenges bars and restaurants face today is finding skilled labor. Add to that the cost of overserving expensive cocktail ingredients (both in terms of product expense and product quality). Timothy Tanksley is the Director of Marketing at Richtech Robotics. At the Bar & Restaurant Expo, one of the company’s robots served us a […]
Scott Sutton Advises Advertisers on How to Avoid “Mis-Targeting”
Mis-targeting can not only waste ad dollars but can also damage brands reputations. Consumers like personalization provided the information being used is relevant to them. A new report shows that digital ads fail to meet their target promises. One study reported that “when brands run digital ads aimed at parents…67% don’t even have children” and […]
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