News and Analysis
Eagle Eye’s AI Product Can Scale, Personalize Promotions at Retail
When Eagle Eye introduced its data-centric solution powered by AI earlier this year, its intended business targets were grocery and retail verticals. The offering uses retailers’ existing customer data to generate personalized promotions for consumers at scale. In this way mass promotions can be segmented and curated specifically for individuals, said Cédric Chéreau, Untie Nots Co-Founder […]
Just For You: MULO Brands Built Around Personalization
The Bear Cave is a grown-up version of the kids’ multi-location (MULO) brand Build-a-Bear. Personalization or the concept of making something unique as a gift or for yourself is nothing new. Most people like to think of themselves as unique beings with specialized tastes. Mainstream brands like Chipotle, Starbucks, and salad and ice cream franchises […]
The Franchise of the Future
The franchise MULO (multi-location) business model has been around since 1731 and boomed in the U.S. in 1960, with the formation of the International Franchise Association (or IFA). The IFA now represents 1,300 franchisors, 10,000 franchisees, and more than 600 professionals and suppliers to the industry, according to its website (which also features a robust […]
Commentary
Three E-Commerce Advertising Opportunities to Leverage Now
For every transaction, there are many touchpoints. And digital marketers, brands, or online retailers need to account for as many as possible. This year, there are more opportunities to leverage for little effort. Google offers a wealth of opportunities, and there are several marketplaces and social channels like TikTok, Instagram, and Pinterest offering tactics to attract more customers this year.
Getting Real About Augmented Reality’s Marketing Implications
At CES 2022, Microsoft announced a surprise partnership with chip manufacturer Qualcomm, indicating the potential for the software giant to develop smaller chips and better software for AR glasses or mobile AR applications. Add in the metaverse, and the possibility for further AR growth in advertising is extraordinary. AR experiences like these can move consumers closer to a purchase decision.
Latest Posts
3 Recession Priorities for Multi-Location Marketers
What brands, and multi-location brands in particular, cannot ignore is showing up for their customers. Even during a recession, marketers will spend to ensure that the customers searching for them find them, that they have a positive experience, and that they can easily find whatever they need to convert. This is what marketers will need to zero in on amid a possible market contraction.
Catalina, Volta Partnership Propels DOOH at EV Charging Stations
With gas prices rising, electric vehicle sales are at an all-time high, and hundreds of thousands of public and shared chargers are being installed in prime locations to meet changing fuel demands. For savvy digital marketers and agencies, the changes are creating a new opportunity to reach captive audiences at the pump.
Agentz Uses Conversations to Drive First-Party Data Collection
The AI-powered customer engagement company Agentz helps businesses across more than 100 categories automatically respond to missed calls, texts, and website visits with the Agentz Automated Assistant. Of course, this helps businesses avoid losing leads and make sure they can get customers what they need faster, one imperative of the digital era. But now, Agentz’s software is paying data dividends.
Constructor Aims to Solve Cart Abandonment with Zero-Party Data
Last week, the search and product discovery platform Constructor announced a new solution designed to decrease cart abandonment rates for retailers. The company’s Quizzes product provides retailers a way to ask customers questions while they shop online, similar to how a sales associate might interact in-store.
ENGINE Rebrands as Big Village in Bid to Eliminate Silos in AdTech
The global advertising, technology, and data company ENGINE announced today that it has rebranded as Big Village in the U.S., Europe, and Australia. The company says the name reflects a renewed mission to eliminate siloed ways of industry thinking and reimagine what it means to be an integrated solutions firm in the current market. With this new rebrand, Big Village is bringing a full range of services under one roof, including adtech, media, insights, and creative experts.
GrabMaps Launches Local Mapping Tech
In this episode of Location Weekly, the Location-Based Marketing Association covers whether Apple & Google will get rid of IP address tracking, GrabMaps launching and licensing their own local mapping technology, Walmart partnering with senior care app Avanlee Care for grocery delivery, and NTT Data launching Mobicomma in Okinawa, Japan.
ReviewTrackers Acquired By InMoment as Consolidation Sweeps MarTech
ReviewTrackers is an important acquisition for InMoment. The company currently works with more than 175,000 business locations to manage customer reviews across hundreds of sites using its review management technology. With the acquisition of ReviewTrackers, InMoment becomes one of the first experience companies to extend customer insights, analytics, and action across the full customer lifecycle.
Invoca Raises $83M to Help B2C Businesses Offer Better Contact Centers
The conversation intelligence company Invoca is helping businesses solve customer service problems by building personalized contact center services in addition to offering phone call analytics. As a result, Invoca just raised $83 million in Series F funding at a $1.1 billion valuation, four times the valuation of its last round in 2019.
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