How SMBs Can Use Data to Become More Efficient Marketers

Without data to back up their performance claims, many vendors struggle to maintain a positive reputation. Here are six ways that small and mid-size businesses should be using data to improve their marketing efforts.

News and Ad Industries Eye Sweeping Realignment With Users (Part 2)

RJI and its collaborators believe the Information Trust Exchange is a systematic, and entirely feasible, improvement over the present patchwork identity processes that are ruining relationships among news publishers, advertisers and users.

Street Fight Daily: DoorDash Can’t Reach $1B Valuation, Facebook Preps for Commerce

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… DoorDash May Be Latest Example of Valuation Pushback (Silicon Valley Business Journal)… Retailers and Shoppers Are Pushing the Right Buttons on ‘Remote Control’ Commerce (GeoMarketing)… You Thought Uber Was Already Everywhere, But Just Wait (The Verge)…

Local News and Ad Industries Eye Sweeping Realignment With Users (Part 1)

The solution to digital news media’s woes, according to Bill Densmore, will necessitate a total transformation of the news industry to create more transparent and mutually beneficial relationships among publishers, users, and advertisers. It can happen through what Densmore calls the “Information Trust Exchange.”

Yext Integrates Google Into PowerListings, Extends Real-Time Updates for Both SMBs and Enterprise

Yext today announced a new integration with Google that will allow the company to offer real-time updates to all of its customers across Google’s suite of listings products. The integration eliminates manual submission, and allows all of the Yext’s customers to adjust how information is displayed on Google in real time.

Street Fight Daily: Facebook Puts Focus on Pages for SMBs, Smartphone Purchases Set to Surge

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Inside Facebook’s Push to Make Pages the Dominant Mobile Tool for SMBs (Street Fight)… Print’s Dead — But So Is Digital (USA Today)… Most Digital Buyers Will Make Purchases via Smartphone by 2017 (eMarketer)…

Street Fight Daily: Alibaba Buys 5.6% of Groupon, Apple and Google Struggle for Upper Hand

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Alibaba Gets New Learning Opportunity with 5.6% Stake in Groupon (Bloomberg)… ‘Apple’s Bargaining Power Over Google Is Weaker Than Previously Thought’ (Business Insider)… The Battle for App-Specific Maps (VentureBeat)…

Openings and New Hires at Factual, Yext, xAd and ZypMedia

Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes a new company for SinglePlatform founder Wiley Cerilli, a new gig at Soleo for Jovana Riddle, and a chief people officer appointment at Verve.

Raise Report: Fresh Funding for Branch Metrics, Spotcap, Geofeedia

Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes new cash infusions for IdealSpot, The Bouqs, and JANDI.

LBMA Podcast: Citymapper, Land Rover, Indoo.rs, and Micello

On the show: Order Domino’s from Amazon Echo; Los Angeles GeoHub; Ace Hotel + WeTransfer; Starbreeze’s Starcade virtual reality arcade; Land Rover’s #hibernot Instagram campaign; Screenvision & Mobiquity bring beacons to the movies.

Street Fight Daily: Web.com to Acquire Yodle, Foursquare Latest to Embrace On-Demand Delivery

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Web.com to Buy Online Advertising Firm Yodle (Wall Street Journal)… Foursquare Adds Deep-Linking Integration with Delivery.com (The Next Web)… Groupon Soars 23% on Favorable Earnings (TechCrunch)…

CourseHorse Co-Founder: People Are Spending Locally in Adult Education

The company, which recently raised $4 million in Series B funding, powers a local discovery engine connecting students and classes (and taking a commission on every registration). Street Fight spoke to co-founder Nihal Parthasarathi about the various local opportunities in ed tech and adult education.

Street Fight Daily: Google’s Accelerated Mobile Pages Arriving This Month, eBay’s Turnaround Plan

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… With Accelerated Mobile Pages Coming This Month, Google Aims to Reinvent the Mobile Web (AdAge)… How eBay Plans to Take On Amazon (Fortune)… Verve Opens Self-Serve Location Targeting Platform Aimed at SMBs (GeoMarketing)…

As Legacy Media Companies Evolve, ‘Culture Trumps Strategy Every Time’

“The legacy culture is the biggest impediment, for sure,” says LMA President Nancy Lane. “Those media companies that have separated traditional and digital are clearly ahead of others. But it’s a tough concept and it requires an investment.”

Street Fight Daily: Gannett Met with Amazon to Explore Delivery, How Facebook Got More SMBs to Buy Ads

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Gannett Explores Parcel-Delivery Business (Wall Street Journal)… Sheryl Sandberg Explains How Facebook Got More Small Businesses to Buy Ads (Business Insider)… Why Yahoo Couldn’t Adapt to the Smartphone Era (New Yorker)…

After School, Generation Z, and the Localization of Anonymous Expression

Investors have poured money into anonymous, local chat apps like After School (which connects students at every public and private high school) — but they can be prime venues for online bullying. To get a little more context about this issue, we spoke with After School’s content director Michael Luchies.

5 Proximity-Based Deal-Finding Apps for Retail Brands

With distractions around every corner, savvy retailers and brands are using location-based apps to put limited-time offers in the hands of consumers who just happen to be nearby. Here are five examples of proximity-based deal-finding apps available to consumers right now.

Street Fight Daily: AOL’s CEO Reportedly Leading Verizon/Yahoo Talks, Yelp’s Earnings Leak Early

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Verizon Said to Enlist AOL CEO Armstrong to Explore Yahoo Deal (Bloomberg)… Yelp’s Earnings Report Leaks, Reveals CFO Is Stepping Down (Fast Company)… Factual Enables Private Marketplace Deals with InMobi, Rubicon (GeoMarketing)…

How U.K.’s Trinity Mirror Negotiates the Intersection of Journalism and Local Tech

Trinity Mirror, the largest news publishing company in the United Kingdom, launched a hyperlocal mobile ad platform called pinpoint in 2014 that allows brands to send highly targeted campaigns to smartphone users. Street Fight recently caught up with the company’s director of new businesses, Matthew Colebourne, to talk about how business models for local journalism are evolving.

Street Fight Daily: Bing Emphasizes Local With Updated Mobile App, Investors Bet Blind on Uber

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Bing’s New App Focuses on Finding Deals, Local Offers (TechCrunch)… Deal Shows Investors Are Willing to Make a Blind Bet on Uber (New York Times)… Yelp Needs Some Help (Wall Street Journal)…