Q&A: Does Google’s Latest Product Mean Death by a Thousand Cuts for Brands
Google really left businesses hanging with the Q&A release, Mike BLumenthal tells David Mihm in their biweekly column: “We had enough engineering cycles that we could “step into the breach” of what is obviously a big brand problem. Whether it is long term or not depends on what Google can parse from the questions in terms of improving results. “
Street Fight Daily: Google Tests DIY Local-News App, Twitter Adds New Ad Tactic for Brands
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Is Testing a New App That Would Let Anyone Publish Local News Stories… Twitter Now Lets Advertisers Sponsor Publishers’ Moments… Morgan Stanley Says Amazon’s Red-Hot Ad Biz Not a Threat to Duopoly…
Street Culture: A Culture of Growth at PacketZoom
“Introducing [new employees] to the culture has been very important; it’s important that the people we hire are growth-oriented,” PacketZoom co-founder Chetan Ahuja says. “We want them to already be useful to the business, but their main goal is to grow and to grow with the company. They’re much more valuable that way.”
Street Fight Daily: Benchmark’s Kalanick Suit Dismissed, IAB Releases Influencer Guidelines
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Benchmark’s Lawsuit Against Former Uber CEO Kalanick Dismissed (TechCrunch) It’s over. Benchmark’s lawsuit against former Uber CEO Travis Kalanick has now been dropped, ending one of the biggest VC-founder disputes in history. Street Culture: A Culture of Growth at PacketZoom (Street Fight) “Introducing [new employees] […]
Choice Hotels Reimagines Room Service with Delivery.com Partnership
A new partnership between Choice Hotels and delivery.com is being seen as a sign of changing times within the hospitality industry. Delivery.com is now providing a “room service-like experience” for hotel guests at Choice Hotels, allowing guests to have orders from local restaurants delivered directly to their hotel locations.
How Major Brands Are ‘Gamifying’ the Consumer Buying Experience
Although gamification itself is not a new marketing strategy, advancements in mobile apps and location technologies are providing brands with new opportunities to engage customers using these time-tested techniques. Here’s how six major brands are using gamification to change the consumer experience and promote loyalty.
Street Fight Daily: GoDaddy Acquires Main Street Hub, New York Times Leads Way on Loyalty
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… GoDaddy Is Acquiring Main Street Hub, Social Marketing Platform for SMBs… How the New York Times Uses Interactive Tools to Build Loyalty and Subscriptions… Here’s Why the Epidemic of Malicious Ads Grew So Much Worse Last Year…
Street Fight Daily: Social Declines in Search Visibility as Video Rises, Amazon Deal Boosts Kohl’s
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Social Sees Precipitous Decline in Google Search Visibility While Video Rises… Kohl’s Shares Could Pop 50 Percent as Amazon Partnership Ramps Up… With Facebook Emphasizing Community, Marketers Are Trying Out Facebook Groups…
5 Tech Companies Changing the Grocery Industry
The percentage of grocery purchases influenced by digital media nearly doubled last year, and by 2025 roughly one-fifth of U.S. grocery sales are expected to happen online. Now it’s time for technology vendors to step in with new innovations, so that the industry can continue to evolve. Here are five firms working to change the way we buy groceries right now.
Street Fight Daily: Amazon Go Opens to Public, Advertisers See Video Pivot in News Feed Change
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Go, High-Tech Grocery Store Sans Cashiers, Opens to the Public… As Facebook Changes Its Feed, Advertisers See Video Ambitions… Google’s Emphasis on Webpage Speed Will Hit CNN, WSJ, Other Top Sites…