5 Hot Retail Strategies in Play This Thanksgiving Weekend
Top retailers aren’t leaving anything up to chance. In one of the biggest pushes we’ve seen in years, retailers around the country are embracing interactive technology and social channels in a play to capture a greater share of consumer holiday spending. Read on to learn about five innovative strategies.
Anne Marie Stephen Joins Street Fight as President
Anne Marie Stephen, a veteran of tech and retail, is taking the helm at Street Fight, the premier media, research, and events company covering local marketing and technology. As president, Stephen will oversee Street Fight’s overall strategy, events, and budget as it pursues aggressive growth in 2019.
The Future of Advertising in an Autonomous Vehicle Landscape
When autonomous vehicles begin to replace traditional cars, the local business advertising market will shift alongside. But SMB advertising might not actually look dramatically different than it does today; instead, today’s location-based, personalized marketing will reach new customizable extremes.
Captivate Partners with Location Tech Companies to Deliver Geo-Targeted OOH Ads
Captivate is getting more sophisticated, collaborating with tech-savvy partners to deliver OOH ads based on its audiences’ interests and locations. This year, Captivate announced its “Places” platform, which centralizes its planning and data analytic tools and “puts them in one place for the marketplace,” Shapiro said.
Publishers, Advertisers Turn Focus to In-App Mobile Video
Mobile video ad spend may capture more than half of all digital video dollars in 2018 and is projected to grow 54% year over year, according to PubMatic’s Quarter Three Quarterly Mobile Index. The popularity of mobile video ads is in large part driven by consumer behavior, said Osbaldo Franco, PubMatic’s director of marketing research.
Why Are Retailers Hesitant to Explore Omnichannel Opportunities?
More than 90% of shoppers combine digital and physical channels on the path to purchase, and four in 10 online shoppers are using buy-online, pick-up-in-store (BOPIS) checkout options. But the big news coming out of the 2018 holiday season isn’t how many shoppers are taking advantage of online-to-offline fulfillment. It’s how few retailers are offering it.
Study: SEO Suffers From Lack of Context
Consumers frequently use the same terms in different ways, making it a challenge for marketers to accurately understand their online queries. Professors Jia Liu and Olivier Toubia found that digital marketers are at a distinct disadvantage as they attempt to infer content in quantifiable ways.
On Google, Hyperlocal Listing Strategy is Key to Brick-and-Mortar Success
Called “How to Survive in Google’s Local Search Ecosystem,” GMB senior product manager Steven Chen’s talk at Brandify’s annual conference emphasized the importance of a hyperlocal listing strategy in which multi-location brands empower franchisees to take ownership of their own user-facing information.
Review Strategy Is Key to Restaurant Success, Says TripAdvisor Restaurants Marketing Leader
What’s one of the secrets to a coveted top spot on a TripAdvisor Restaurants list? Respond to every review within 24 hours, said Mark Goloboy, the marketing leader for TripAdvisor Restaurants, at a panel during Brandify’s 2018 conference. Responding to reviews effectively can make the difference between showing up on the first and fourth pages of the site.
