Street Fight Daily: Social Platforms Bring Pubs Limited Cash, GM Enables In-Car Data with New SDK

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Deals with Facebook and Snapchat Are Popular, But They’re Not Big Money-Makers… GM’s New SDK for In-Car Infotainment Apps Offers Access to Nearly 400 Data Points… For Retail, the Next Big Tech-Driven Shakeup is Organizational…

Street Fight Daily: Mobile Ad Spend Could Double by 2021, Snap Courts Big Advertisers

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… U.S. Mobile Ad Spend Will More Than Double by 2021… Snapchat Is In Talks for Big Ad Deals Ahead of IPO… Big Data Adoption is Slow, But Benefits Are Beginning to Show…

Street Fight Daily: Voice Assistant Sales to Skyrocket, Alibaba Local Commerce App Raises $1.1 Billion

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… 25 Million More Voice Assistants Coming This Year; Google, Amazon Dominate… Alibaba’s Local Commerce Platform, Koubei, Raises $1.1 Billion… Crate and Barrel COO Talks Bucking Brick-and-Mortar Trends…

5 Influencer Marketing Platforms for SMBs

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Without million dollar marketing budgets, many small businesses are unsure of how to launch their own influencer campaigns. Here are five examples of influencer marketing platforms that these small and mid-size businesses can try.

Local Media Consortium Signing 6 Revenue Partners, Adding More TV Stations

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The organization is making major strategic changes – and more are on the way — as it seeks to strengthen the revenue power of its members, who represent a big chunk of the embattled digital local news industry.

Street Fight Daily: Google Builds Cloud-Based Measurement Service, Uber Nabs Google Search Exec

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google is Building a Cloud-Based Measurement Service for Advertisers… Uber Hires Google’s Former Head of Search, Stoking a Rivalry… Retailers Turn to Silicon Valley to Lure Customers…

6 Tools Brands Are Using to Stop Ads From Appearing on ‘Fake News’ Sites

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Fake news isn’t just a problem for consumers. It’s a problem that brand advertisers are facing, as well, as they struggle to ensure their display ads aren’t showing up alongside inflammatory online content. Here are six examples of tools that major brands are using right now to keep their ads off of disreputable sites.

Street Culture: inMarket Retains a ‘Startup Mentality’ as It Scales Up

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“Startup culture doesn’t just mean a stocked kitchen with burritos in the freezer and tons of snacks in the kitchen, or jeans in the office,” says the company’s communications VP Dave Heinzinger. “It means everyone has the ability, from the CEO on down, to roll up their sleeves and really go to work on whatever needs to be done.”

Street Fight Daily: SMBs to Ramp Up Digital Marketing, Snap Adds Ad Targeting Based on Third-Party Data

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Driving Marketing Spend Among SMBs… Snapchat to Enable Offline Purchase Ad Targeting… Marketing-Mix Modeling: A Road of Missed Opportunities for Brands…

SeeClickFix Grows Its Base to Over One Million Problem-Flagging Citizens

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SeeClickFix has used 21st-century technology to fix 2,666,448 issues (and still counting) in municipalities and other jurisdictions around the country. In this Q & A, CEO Ben Berkowitz talks about how the company he founded eight years ago has forged partnerships with 300 governments and other entities.

Street Fight Daily: Twitter Drops Buy Button, Google Privileges Its Own Products in Ads

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Unclicks Buy Button, Signaling Unclear Future for Social Commerce… Google Uses Its Search Engine to Hawk Its Products… Snapchat is Now Pitching Brands on Sequential Video Ads…

Post in the Machine: How Blockast is Taking a Shot at Local News Collection

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The local news automation camp keeps graduating hopefuls. One of these is a four-year-old startup spawned from the mind of a former Microsoft-Amazon engineer who faced a very common problem: “how do I find out what’s happening outside my home right now?”

Near CEO: Bad Data Remains a Big Challenge for Location Platforms

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Near enables brands and businesses to “visualize, engage and analyze audience data including their location and behavior for data-driven decisions.” Street Fight recently caught up with Near’s founder and CEO, Anil Mathews, to talk about location intelligence in 2017 and what types of new use cases we may soon see.

Street Fight Daily: DoorDash and Postmates Test Robot Delivery, Lighting Tech Helps Retailers Sharpen Location Data

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Postmates and DoorDash Test Delivery by Robot with Starship Technologies… Retailers Leverage Lighting Communication System to Sharpen Location Data… As Alexa Becomes Ubiquitous, Amazon Must Craft a Consistent User Experience…

Making Sense of Amazon’s Push Deeper Into Local

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Clearly Amazon is positioning itself in the sales funnel aggressively, Mike Blumenthal tells David Mihm. “And unlike Google their presale efforts lead directly to sales that they control. ”

Street Fight Daily: Here Helps Baidu Expand Mapping Service, Retailers Use Tech for Personalization

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Here Partners with Baidu to Expand Its Mapping Service to Europe and Beyond… How Retailers Use Personalization — If They Do At All… Facebook Measurement: The Walled Garden is Cracking a Window…

Surefire Social Rebrands, Acquires Franchise Marketing Firm in Hyperlocal Push

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Surefire Social has announced this morning that it is rebranding as Surefire Local, as it looks to more strongly emphasize its hyperlocal focus. The new name is just one of many changes at the company, which recently purchased the local marketing automation vendor Promio.

Openings and New Hires at Search Influence, Urgent.ly, Kantar Media

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Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Pandora, Branded Entertainment Network, and DialogTech.

Raise Report: New Funding for ezCater, Gravy Analytics, CloudCar

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Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This edition includes funding for Flytrex, CloudCraze, NG Data, and Choozle.

Street Fight Daily: Google Launches Website Builder for SMBs, Amazon Go’s Potential Impact on Retail

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Testing Website Builder Within Google My Business… Amazon Go, Deep Learning, and a Better Retail Experience… Toyota Leverages Mobile Location Firm NinthDecimal’s Data to Establish Attribution for Dealer Visits…