News & Analysis

Street Fight Daily: Amazon and Google Announce New Initiatives Focused on SMBs

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Introduces Startup Campaigns for Small Businesses… Amazon Plans Startup SMB Delivery Services for Its Own Packages… How a Proposed California Privacy Regulation Could Impact User Data-Driven Business…

News & Analysis

With GDPR In Place, Will Push Marketing Recede?

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Retailers love push marketing. But the practice relies on consumer data in order to work, and that’s becoming a major problem with the European Union’s new General Data Protection Regulation firmly in effect.

News & Analysis

Study: Challenges Persist with One-Partner Programmatic Strategy

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84% of brands want to bring their programmatic ad spending in-house as a way to gain more control over what’s become an opaque process. The problem? A study by Visto shows that advertisers who use just one platform are losing out on opportunities to lower inventory costs and efficiently delivery on KPIs.

News & Analysis

Street Fight Daily: Google Retires AdWords & DoubleClick Brands; GDPR Threatens Push Marketing

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Is Killing Off DoubleClick Branding… With GDPR In Place, Will Push Marketing Recede?… Study: Challenges Persist with One-Partner Programmatic Strategy…

News & Analysis

Street Fight Daily: AT&T Buys AppNexus, Programmatic Recovering Post-GDPR

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… AT&T Is Buying Ad Platform AppNexus, Reportedly for $1.6 Billion or More… A Month After GDPR Took Effect, Programmatic Ad Spend Is Starting to Recover… App Publishers Must Avoid the Audience Circulation Trap..

News & Analysis

Using Location Data to Gauge the Efficacy of MLB Stadium Sponsorships

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With baseball season in full swing, and marketers beginning to demand more from their sponsorships of sports teams, Gravy Analytics leveraged foot traffic to examine whether the sponsorship investments made by brands at popular baseball stadiums around the U.S. are worth it.

News & Analysis

Home Services Platform Porch to Partner with Overstock.com

by Anna Kramer Share this  
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Porch’s partnership with Overstock—an e-commerce platform that sells primarily home goods— will allow customers to arrange set-up and installation for their purchases.

News & Analysis

Survey: Social Advertisers Missing Critical Components in Data Ownership

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Unified’s report found significant confusion on the topic of social advertising data ownership, with most marketers not knowing what happens to their data if they switch agencies or whether there is a way to independently verify the information in their wrap-up reports.

News & Analysis

Uberall Upgrades Location Services to Account for Booming Mobile Search

by Anna Kramer Share this  
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The update aims to boost search engine optimization for Uberall’s multi-location consumer-facing clients in order to drive in-store foot traffic. It comes at a time when mobile “near me” searches hit unprecedented heights and continue to grow.

News & Analysis

Street Fight Daily: Amazon Slays Brands, Marketers Lose Track of Social Campaign Data

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Ruthlessly Undercuts Brands With Its Low, Private Label Prices… Survey: Social Advertisers Missing Critical Components in Data Ownership… Ad Tech Execs and App Marketers Doubt Apple Can Sell Ads Without Data Collection…

News & Analysis

Raise Report: Influential, Stensul, Urban Airship Secure Fresh Funding

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Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Tiller, Talentry, NYIAX, and Ritual.

News & Analysis

Openings and New Hires at Chatmeter, AffinityX, and Gravy Analytics

by Geoff Michener Share this  
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Every two weeks, Street Fight rounds up some of the latest hires and new openings in the hyperlocal marketing, tech, and media industries. This week’s roundup includes hires and openings at Yes Lifestyle, Observer Media, iSeatz, DialogTech, Blis, and Contently.

News & Analysis

Street Fight Daily: Web.com Agrees to $2B Sale, Mobile Ad-Blocking Threat Grows

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Web.com Agrees to Tentative $2 Billion Sale… Mobile Ad Blocking Is Becoming a Bigger Threat… Apple’s Push Against Push Is An Opportunity for Advertisers…

News & Analysis

Street Fight Daily: Self-Service DSPs for SMBs, Local Media As Alternative to Ads on Facebook?

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ad Tech Abandoned the SMB Market… Amazon Prime Wardrobe Launches to All U.S. Prime Members… As Brands Look Closer, Is Local News the Tortoise and Facebook the Hare?…

News & Analysis

Topgolf Inks Deal with Vistar to Bring Programmatic to In-House Screens

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As of today, Topgolf will be working with Vistar to integrate a full ad serving digital signage suite, where inventory will be available through Vistar’s programmatic and digital-out-of-home (DOOH) exchange.

News & Analysis

With SOCi Partnership, DexYP Brings Enterprise Social Media Management to SMBs

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In a move that could have ripple effects across the local marketing community, DexYP is partnering with the social media management vendor SOCi to bring enterprise social media management to the small and mid-size business market.

News & Analysis

Street Fight Daily: AT&T and Verizon to End Sale of Location Data, DexYP Partners with SOCi

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… AT&T, Verizon to End Sale of Location Data to Third Parties… Your Ad Tech Tax Is Amazon’s Opportunity… How the EU Is Implementing Its New Privacy Rules…

News & Analysis

PureCars CEO Talks Power of Location Data—And How Some Brands Can Build Beyond It

by Kate Talerico Share this  
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Street Fight talked with Sam Mylrea, CEO of PureCars, a marketing automation and business intelligence suite for auto dealers, to discuss how his company uses location data to help dealerships capture the attention of nearby customers.

News & Analysis

Street Fight Daily: Mobile to Overtake TV by 2021, Influencer Marketing Needs a Clean-Up

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Zenith: Mobile Advertising to Overtake TV by 2021… Unilever Demands Influencer Marketing Business Clean Up Its Act… Google, Rebuilding Its Presence in China, Invests in Retailer JD.com…

News & Analysis

Street Fight Daily: Facebook’s Static Local ‘Potential,’ SMBs Assess Options to Replace Websites

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook’s Perennial ‘Potential’ in Local… Gauging the Opportunity to Replace Local Merchants’ Websites… Global Ad Spend Is Set for Monster Growth in 2018…

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