Street Culture: YP Hits ‘Refresh’ Button on Employee Connections

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Changing a deep-seated corporate culture takes time. Just ask YP, where renewed internal communications, education and community-building efforts have paid off in a big way.

Street Fight Daily: Google Will Test Grocery Delivery, How Facebook’s Pages Update Affects SMBs

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Becomes a Rival to Amazon to Deliver Your Fresh Fruits and Veggies (Mashable)… Facebook Update Means More Shopping Pages Are on the Way (Recode)… Amazon Launches a Food Delivery Service Via Prime Now, Starting in Seattle (TechCrunch)…

M&A Report: A Long, Hard Look at Loyalty Programs

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Loyalty encompasses more than just promotions and punchcards. Tech companies that connect the data dots and create meaningful, accurate consumer personas that explain why we as consumers are loyal to a brand (not a promotion) should be able to parlay that information into new revenue per customer.

Street Fight Daily: Uber’s Big E-commerce Push, Amazon’s Restaurants Division Hires Staff

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Report: Uber to Begin E-commerce Deliveries Soon (The Next Web)… Amazon Hiring Staff for New Restaurant Division in Seattle, New York (Recode)… Once-Troubled Hyperlocal News Brand Patch Expands to Austin; Here’s the How and Why (Austin Business Journal)…

How Local Marketers Can Harness the Internet of Things

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The Internet of Things (IoT) is rapidly finding its way into more and more aspects of our lives — and that’s good news for local marketers. This evolving market is expected to grow to $1.7 trillion by 2020.

Raise Report: Grand Rounds, iZettle, Yummly Secure Fresh Funding

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Every two weeks we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. In this edition, new investments include new funding for Narvar, Pronto, Zirx and Databox.

LBMA Podcast: WeChat Partners With Uniqlo, Square Teams Up With Apple

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On the show: Kagulu tells everyone the value of your car; Verizon makes dumb cars a little smarter; and Shazam your vodka. Plus industry news about United Airlines, Macy’s Blue Bite and the Gap.

Street Fight Daily: AOL Buys Millennial Media, Facebook Serves As Forum to Buy and Sell Goods

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… AOL Buys Mobile Marketer Millennial Media for Roughly $240 Million (Marketing Land)… Facebook Advances Bazaar Ambitions (Wall Street Journal)… A New App With 2 Million Users Just Raised $100 Million to Take On eBay (Fortune)…

Wigo CEO: ‘The College Market Is a Beautiful Place to Start Something’

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The college meetup app, which boasted a valuation of $14 million earlier this year, capitalizes on the ubiquity of smartphones among students as well as that group’s propensity to party — aiming to put students looking for a night out in touch with each other.

On 2nd Birthday, Fast-Growing ‘Indie’ San Angelo Live Clicks Its Spurs

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Joe Hyde, founder and publisher of San Angelo Live, is seeing his independent community news site in West Texas hit $60,000 in monthly ad revenue. And on its second anniversary, the site continues to attract more unique visitors than the site of its 131-year-old “legacy” competitor.

Street Fight Daily: Google Maps Now Suggests Restaurants, Lyft’s New Carpooling Feature

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Maps for Android Update Makes It Easier to Choose a Restaurant (The Next Web)… Lyft Line’s Express Re-Route Feature Aims to Get You Where You’re Going Faster (TechCrunch)… Sharing Economy Goes Hyperlocal With a Growing Market for Household Items (New York Times)…

5 On-Demand Platforms for Medical Marijuana Delivery

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Up until now, one of the major pain points in medical marijuana consumption has been access. But on-demand platforms can keep delivery times down and safety up. Here are five examples of companies offering on-demand medical marijuana delivery.

Street Fight Daily: DoorDash Partners With 7-Eleven, How Instagram’s Latest Update Affects Advertising

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Delivery Startup DoorDash Is Promising to Send 7-Eleven Food and Drinks to Your Home in 45 Minutes or Less (Business Insider)… New, Stretched-Out Instagram Means More Ads (Mashable)… As Giant Platforms Rise, Local News is Getting Crushed (Nieman Lab)…

6 Ways Local Merchants Can Compete in Organic Search Results

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Type in a generic search term for nearly any local service and you’re likely to see listings for national brands and retail chains. Local businesses have largely been pushed out of the first page. So local merchants have to make a change in their SEO strategies.

Street Fight Daily: Yahoo’s ReachLocal Partnership, Amazon Wants to Deliver From Farmers Markets

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo Follows Google in Building Out Local Search Marketing Reseller Program (Search Engine Land)… Amazon Is Testing Farmers Market Produce Delivery (Los Angeles Times)… Google Reportedly Kills Plan to Let Retailers Send Notifications in Maps (The Verge)…

Will Social Media Give TV a Run for Its Money in the 2016 Election?

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“Politicians already know that an election can hinge on specific regions and using social media to listen and engage in those areas can have a significant impact on the voting outcome,” says Phil Harris, CEO of Geofeedia.

Street Fight Daily: Google’s Home Services Features Are Live, How Effective Are Digital Coupons?

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Plunges Into Home Services Market (Wall Street Journal)… Pitt Study Finds Location-Based Marketing a Mixed Bag (Pittsburgh Post-Gazette)… Our Marketplace Obsession and Bubble (TechCrunch)…

Openings and New Hires at LivingSocial, GrubHub, and RetailNext

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Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. In this week’s column, Borrell Associates ups its research director, eBay names a new CMO, and RevMob appoints a co-CEO.

LBMA Podcast: Sensewhere Partners With Tencent, DoubleDutch Raises $45M

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On the show: Wrapify wants to pay you when you drive your car; Latis works on smarter notifications; Intellibins locates recycling for New Yorkers; Ahlens of Sweden uses Instagram in a unique way; and ClearChannel promotes Humans TV show in airports.

Street Fight Daily: Square Introduces Mobile Appointments, SF Wants Uber’s Data

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Here’s Why Square Appointments for Mobile is a Big Deal (The Next Web)… SF Seeks Uber Data as Company Touts Commitment to Urban Transit (Recode)… Blink and You Miss It: How Brands Can Capture an Audience in Seconds (Linkedin Pulse)…