News and Analysis
Think National, Speak Local: Why Content Localization Drives Brand Trust
Brands earn attention when they sound like they belong. For national organizations, that sense of belonging doesn’t happen by accident. Content localization is the bridge between a big brand promise and a personal, community-level connection. It’s how a national healthcare message resonates in a small-town clinic, or how a nonprofit mission becomes a topic of […]
Turning Reviews Into Intelligence: How Agencies Can Unlock Multi-Location Insights
For agencies managing multi-location businesses, reviews are no longer just a ranking factor or a measure of reputation. In today’s AI-driven local search ecosystem, reviews have evolved into a rich source of actionable intelligence — a tool that agencies can use to uncover operational issues, inform marketing strategies, and fine-tune brand messaging across locations. Treating […]
Short-Form Video Surges Beyond Social, Study Finds
Pity Jeffrey Katzenberg, the Hollywood mogul whose Quibi, a mobile-first video service, was way ahead of its time. The idea was to serve short-form video less than 10 minutes in duration to people as they were waiting at the bank, the post office, the doctor’s office or anywhere else where they might have a few […]
Commentary
2026 Predictions: Where Multi-Location Brands Win Next
As we head into 2026, multi-location (MULO) and franchise brands are walking into one of the biggest opportunities we’ve seen in years. Not because there’s a shiny new channel that suddenly solves everything, but because Paid, Earned, and Owned Media are finally starting to work together in a way that rewards brands who think locally […]
Streets Ahead: Google Core Update, IG Search, Review Delays
In this week’s Streets Ahead update, SOCi discusses the Google December 20025 Core Update, Instagram search traffic and Google Review appeals delay. Google Rolls Out December 2025 Core Update The News Google has launched its December 2025 Core Update, marking the third broad algorithm change this year following major releases in March and June. The […]
Intentional Marketing in the Age of AI: Smarter Strategy Choices for 2026
If 2025 has taught me one thing about AI, it’s that success won’t be about who uses the most. It will be about who uses it most intentionally. That’s why I want to take a step back from the marketing buzzwords. Before you jump into implementing any new AI solution in 2026, it’s vital to […]
Latest Posts
Think National, Speak Local: Why Content Localization Drives Brand Trust
Brands earn attention when they sound like they belong. For national organizations, that sense of belonging doesn’t happen by accident. Content localization is the bridge between a big brand promise and a personal, community-level connection. It’s how a national healthcare message resonates in a small-town clinic, or how a nonprofit mission becomes a topic of […]
2026 Predictions: Where Multi-Location Brands Win Next
As we head into 2026, multi-location (MULO) and franchise brands are walking into one of the biggest opportunities we’ve seen in years. Not because there’s a shiny new channel that suddenly solves everything, but because Paid, Earned, and Owned Media are finally starting to work together in a way that rewards brands who think locally […]
Turning Reviews Into Intelligence: How Agencies Can Unlock Multi-Location Insights
For agencies managing multi-location businesses, reviews are no longer just a ranking factor or a measure of reputation. In today’s AI-driven local search ecosystem, reviews have evolved into a rich source of actionable intelligence — a tool that agencies can use to uncover operational issues, inform marketing strategies, and fine-tune brand messaging across locations. Treating […]
Short-Form Video Surges Beyond Social, Study Finds
Pity Jeffrey Katzenberg, the Hollywood mogul whose Quibi, a mobile-first video service, was way ahead of its time. The idea was to serve short-form video less than 10 minutes in duration to people as they were waiting at the bank, the post office, the doctor’s office or anywhere else where they might have a few […]
Streets Ahead: Google Core Update, IG Search, Review Delays
In this week’s Streets Ahead update, SOCi discusses the Google December 20025 Core Update, Instagram search traffic and Google Review appeals delay. Google Rolls Out December 2025 Core Update The News Google has launched its December 2025 Core Update, marking the third broad algorithm change this year following major releases in March and June. The […]
Dave’s Hot Chicken Tops Yelp’s Most Loved Brands
Consumers are cautious, still spending, and they love what they love. Yelp Most Loved Brands of 2025 report provides a snapshot of loyalty to certain brands and why and where enthusiasm is strongest. Dave’s Hot Chicken is the Nashville-style spicy chicken QSR that began in a Los Angeles parking lot and has since drawn a […]
Intentional Marketing in the Age of AI: Smarter Strategy Choices for 2026
If 2025 has taught me one thing about AI, it’s that success won’t be about who uses the most. It will be about who uses it most intentionally. That’s why I want to take a step back from the marketing buzzwords. Before you jump into implementing any new AI solution in 2026, it’s vital to […]
Smarter Screens, Smarter Campaigns: How DOOH and Video Will Reshape 2026
As we head into 2026, the media landscape is reaching a distinct convergence point. Digital out-of-home (DOOH) is no longer an emerging channel. It’s the connective tissue between online intent and real-world decision-making. Video is no longer just a content format. It’s the operating system of modern influence. The smartest marketing and political campaigns in 2026 […]
Innovid Offers Reliable Measurement for Live Content
As live content continues its migration to streaming, marketers are demanding the same trust and precision they expect from traditional broadcast. Innovid, the independent software platform specializing in ad creation, delivery, measurement, and optimization, is stepping up to meet that challenge. The company recently unveiled its Live Content Certification Program, an initiative designed to ensure […]
Google AdX Agency Deals Shift Programmatic Dynamics – But Not Enough
Do Google’s recent concessions to agencies signal a new era of transparency in the programmatic ecosystem? After years of operating as a near-impenetrable fortress, Google’s AdX has begun offering direct discount deals with media agencies, signaling a willingness to change its traditionally rigid programmatic marketplace. Agencies have long sought to improve their relationships with supply-side platforms […]
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2026 Predictions: Where Multi-Location Brands Win Next