News and Analysis

Free Food Street Fight

Free Food

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As sophisticated as marketing and technology have become among MULO (multi-location) brands, one thing remains true and timeless: People love free stuff — especially free food … stuff to eat. That has been evidenced over the past months by the number of fast-casual restaurants that have incorporated “sampling” into their marketing and customer acquisition strategies. […]

The Rise of Ad-Supported Streaming: Insights from LG Ad Solutions Street Fight

The Rise of Ad-Supported Streaming: Insights from LG Ad Solutions

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With the growth of  streaming services, consumers are making their preferences clear: they want their content free and supported by ads. The third wave of LG Ad Solutions’ annual study, titled “The Big Shift: Wave III,” sheds light on the evolving habits and preferences of Connected TV (CTV) users. With data collected from over 1,100 […]

MULO Brands Launch Their Own Media Street Fight

MULO Brands Launch Their Own Media

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You’ve most likely heard of Netflix, CNBC, and Sirius.  Now, welcome to the Walmart network!  MULO (multi-location) retailers are entering the broadcast and digital content arena with the launch and ongoing production of their own retail media channels. A retail media network is “a retailer-owned advertising service that allows marketers to purchase advertising space across […]

Commentary

Why the Annual Planning Process is Behind Before it Starts Street Fight

Why the Annual Planning Process is Behind Before it Starts

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From advancements in campaign measurement to performance and optimization, the digital advertising industry has consolidated decades worth of transformation to a matter of years. And while the pace of advertising investments has shifted and performance data becomes available more regularly across channels, the annual planning process for all media expenditures has remained, well, annual. In […]

Empowering Retailers: The Imperative for Advanced Advertising Technology Kevel Street Fight

Empowering Retailers: The Imperative for Advanced Advertising Technology

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In a rapidly evolving retail landscape, staying ahead requires more than just offering great products or competitive prices. As consumers increasingly shift their shopping habits online and demand personalized experiences, retailers face mounting pressure to enhance their advertising strategies. Traditional methods no longer suffice in capturing the attention of today’s discerning shoppers. To thrive in […]

3 Ways to Battle Efficiency Headwinds in 2024 Street Fight

3 Ways to Battle Efficiency Headwinds in 2024

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You don’t have to look too deep for significance there: measurement is tough right now (even for measurement companies), and fraud is rampant and stands to get worse as AI governance lags behind AI adoption. No matter how big your brand or what industry you’re in, efficiency is going to be a challenge in 2024. […]

Latest Posts

Why the Annual Planning Process is Behind Before it Starts Street Fight

Why the Annual Planning Process is Behind Before it Starts

Share this:

From advancements in campaign measurement to performance and optimization, the digital advertising industry has consolidated decades worth of transformation to a matter of years. And while the pace of advertising investments has shifted and performance data becomes available more regularly across channels, the annual planning process for all media expenditures has remained, well, annual. In […]

Free Food Street Fight

Free Food

Share this:

As sophisticated as marketing and technology have become among MULO (multi-location) brands, one thing remains true and timeless: People love free stuff — especially free food … stuff to eat. That has been evidenced over the past months by the number of fast-casual restaurants that have incorporated “sampling” into their marketing and customer acquisition strategies. […]

The Rise of Ad-Supported Streaming: Insights from LG Ad Solutions Street Fight

The Rise of Ad-Supported Streaming: Insights from LG Ad Solutions

Share this:

With the growth of  streaming services, consumers are making their preferences clear: they want their content free and supported by ads. The third wave of LG Ad Solutions’ annual study, titled “The Big Shift: Wave III,” sheds light on the evolving habits and preferences of Connected TV (CTV) users. With data collected from over 1,100 […]

MULO Brands Launch Their Own Media Street Fight

MULO Brands Launch Their Own Media

Share this:

You’ve most likely heard of Netflix, CNBC, and Sirius.  Now, welcome to the Walmart network!  MULO (multi-location) retailers are entering the broadcast and digital content arena with the launch and ongoing production of their own retail media channels. A retail media network is “a retailer-owned advertising service that allows marketers to purchase advertising space across […]

The New $20/Hour Minimum Wage in CA Street Fight

The New $20/Hour Minimum Wage in CA (and How MULO Brands are Coping)

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As if fast-casual restaurants didn’t have enough labor challenges lately, the latest sting for them is the boost to $20/hour as the minimum wage in California. These MULO (multi-location) brands have had to deal with the pandemic, supply chain and labor shortages, lack of brand loyalty, food safety and health, the impact of technology on […]

Did the Music Die or Just Take a Beat as Sam Ash Closes Stores Street Fight

Did the Music Die or Just Take a Beat as Sam Ash Closes Stores?

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Music stores used to be wildly popular. Although many still exist and vinyl records have made a comeback, the MULO (multi-location) music store category is struggling. Sam Ash recently announced that it’s closing 18 of its 45 stores throughout the U.S. The first music store opened in the U.S. in 1759. Sam Ash sells instruments […]

Empowering Retailers: The Imperative for Advanced Advertising Technology Kevel Street Fight

Empowering Retailers: The Imperative for Advanced Advertising Technology

Share this:

In a rapidly evolving retail landscape, staying ahead requires more than just offering great products or competitive prices. As consumers increasingly shift their shopping habits online and demand personalized experiences, retailers face mounting pressure to enhance their advertising strategies. Traditional methods no longer suffice in capturing the attention of today’s discerning shoppers. To thrive in […]

BOOM: Shopping Malls are Back!

BOOM: Shopping Malls are Back!

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A new study by Placer.ai confirms that shoppers are returning to malls. That’s great news for legacy MULO (multi-location) brands and new concepts like pickleball, pop-ups, and eatertainment venues, which are filling spaces left vacant by department stores and other big-box retailers. The study reveals five key findings and trends: Visits to malls are getting […]

The MULO Dozen: March Brands in Review Street Fight

The MULO Dozen: March Brands in Review

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Openings, closings, leadership changes…the MULO (multi-location) beat goes on! Here are some highlights related to the people, technologies, and brands in the MULO ecosystem. Have news? Please e-mail me. And save the date — Street Fight LIVE is coming to Chicago on November 7th! The convenience store (C-store) industry is going through a major transformation and […]

Mediaocean Report: 2024 Has Optimism Written All over It Street Fight

Mediaocean Report: 2024 Has Optimism Written All over It

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The Mediaocean 2024 CPG Advertising Outlook Report implies that this year’s ad-marketing landscape calls for optimism. “Our research indicates a wave of optimism sweeping across the CPG industry for 2024,” The report said. “Marketers are gearing up for an active year, with a substantial majority expressing their intent to either maintain or increase their spending […]