May, 2018 | Street Fight

News & Analysis

Street Fight Daily: Amazon Cuts Out Google Shopping Ads, Advertisers Question Facebook ROI

May 14, 2018May 14, 2018 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Stops Buying Prized Shopping Ads on Google… Facebook’s Big Threat Isn’t Cambridge Analytica — It’s Advertisers Questioning ROI… Google’s DoubleClick Ad ID Change Presents Challenges and Opportunity for Attribution Vendors…

Commentary

LBMA Podcast: Thinknear, Facebook & Nike, Groupon Buys Vouchercloud

May 11, 2018May 11, 2018 by Asif Khan

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On this week’s edition of the Location-Based Marketing Association podcast: Thinknear, Facebook + Nike, Groupon buys Vouchercloud, Clear Channel launches RADARView, Oscar Meyer’s Bacoin, Coca-Cola teams up with Cargo.

News & Analysis

Street Culture: dataPlor Strives for Transparency in Every Facet of Its Business

May 11, 2018May 11, 2018 by April Nowicki

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There’s a phrase dataPlor CEO and founder Geoff Michener uses so frequently and quickly that it almost sounds rehearsed: open, direct, transparent communication.

Commentary

5 Location-Based Tips for Brands Looking to Boost Mobile Visibility and Sales

May 11, 2018May 10, 2018 by Derek Browers

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Centralization of location data is key. With correct information at hand, a brand’s corporate office can effectively channel information to individual store/business locations for events like regional holiday sales. At the same time, stores can manipulate their own unique data and funnel that back up to corporate.

News & Analysis

Street Fight Daily: Duopoly Accounts for 90% of Digital Ad Growth, TV’s Attribution Problem

May 11, 2018May 11, 2018 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Digital Ad Market Grows to $88 Billion, With Google and Facebook Contributing 90% of Growth… TV Has an Attribution Problem… GDPR Scrambling Has Spawned a Slew of ‘Charlatans’…

Commentary

Four Years After GateHouse, Brad Dennison Has Become a Local News Rover

May 10, 2018May 10, 2018 by Tom Grubisich

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There’s a new nameplate in hyperlocal news publishing, and just about everything about it is boldly different, including the name—Rover. This combination digital daily and print monthly was launched in suburban Nashville last week. In this Q&A, Tom Grubisich talks with one of Rover’s architects, Brad Dennison.

News & Analysis

How Innovation Is Reshaping the Digital Loyalty Market

May 10, 2018May 8, 2018 by Stephanie Miles

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While the number of loyalty program members continues to grow, data from the loyalty, customer engagement, and data analytics firm COLLOQUY indicates the market has slowed. However, a temporary slowdown in membership growth may be setting the stage for the next big innovation.

News & Analysis

Street Fight Daily: Google Positions Itself to Challenge Amazon on Voice, New Directions in Loyalty

May 10, 2018May 10, 2018 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ad Buyers Say Google’s YouTube and YouTube TV Integration Will Help It Rival Amazon on Voice… Waze Ads Head Suzie Reider Sets Her Sights on QSR, Retail, and Fuel… You Don’t Need a Paywall If You Have Cool Ads, Outline CEO Josh Topolsky Says..

Heard on the Street

Heard on the Street, Episode 3: Sport Bikes, Pool Hustling, and Marketing Innovation with Walt Geer

May 9, 2018April 6, 2019 by Mike Boland

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What does sport bike racing and pool hustling teach you about being a good marketing exec? It’s all about focus and quick thinking, according to Walt Geer, our latest guest on Heard on the Street.

News & Analysis

Report from RhythmOne Illuminates Efficacy of Influencer Marketing

May 9, 2018May 10, 2018 by Kate Talerico

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A recent report aggregating RhythmOne campaign data showed that advertisers who used influencer marketing campaigns in 2017 saw $12.30 in earned media value for every dollar spent.

News & Analysis

TripleLift Partners with White Ops to Fight Ad Fraud

May 9, 2018January 22, 2024 by Kate Talerico

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Native advertising platform TripleLift announced last week that it is partnering with White Ops to prevent fraudulent traffic on its platform. The move marks the first time a native exchange has offered pre-bid fraud prevention across its entire inventory.

News & Analysis

Street Fight Daily: Google Steps Up Recommendations in Maps, Walmart Acquires Flipkart

May 9, 2018May 9, 2018 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Maps Goes Far Beyond Directions… Challenging Amazon Abroad, Walmart Buys Flipkart… Apple Is Removing Apps That Share User Locations With Third Parties Without Explicit Consent…

News & Analysis

Advertisers Clamor for Enhanced Audience Segmentation to Improve Targeting

May 8, 2018May 7, 2018 by Stephanie Miles

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Sixty-two percent of advertisers, publishers, and tech developers in a recently released survey said they want better audience segmentation to support ad targeting, and 54% want the ability to map customer behavior across different channels.

Commentary

Selling to Multi-Location Brands: Streaming Video Is On the Rise

May 8, 2018May 7, 2018 by David Card

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Suppliers of local marketing technology and services should move streaming video up on their priorities lists and help their brand customers apply it effectively.

News & Analysis

Street Fight Daily: Brands Demand Video Strategies, Scandal Doesn’t Affect Facebook Use

May 8, 2018May 8, 2018 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Selling to Multi-Location Brands: Streaming Video Is On the Rise… Poll: Three-Quarters Facebook Users as Active or More Since Scandal… Volvo Cars to Come With Google Assistant, Maps Built In…

News & Analysis

SMB Index: Local Stocks See Solid Gains in April

May 7, 2018May 6, 2018 by Shubham Datta

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April marked another volatile month in the public markets. But it was a relatively strong month for local stocks, as the SurePath SMB Index was up 2.8% in April, topping all major indices.

Commentary

Your Voice-First Future is Here

May 7, 2018May 29, 2018 by Annette Tonti

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Digital giants are forging a path to every consumer, looking to win a home automation arms race. You, too, should be considering how to connect in new ways with your customers because voice and speech recognition are ready for prime time.

Commentary Street Bytes (column)

The Bifurcation of the Local SEO Services Market

May 7, 2018June 11, 2019 by David Mihm and Mike Blumenthal

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“The changing nature of search and the increasing localization are making “traditional SEO” harder, more expensive, and less productive of ROI, and that should lead every agency to assess what they are delivering and to whom,” Mike Blumenthal tells David Mihm in their latest biweekly column.

News & Analysis

Street Fight Daily: How Agencies Can Adapt to SEO Market Changes, Amazon Preps Alexa for Brands

May 7, 2018May 7, 2018 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Bifurcation of the Local SEO Services Market… Amazon Is Finally Cashing in on Alexa… Facebook Weighs Ad-Free Subscription Model…

News & Analysis

Raise Report: BigCommerce, Poq, SoundHound Secure New Funding

May 4, 2018May 3, 2018 by Joseph Zappa

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Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Uberflip, Cera, Pusher, and Rocketrip.