Street Fight Daily: Salesforce Rolls Out Retail Tech, Brands Push Boundaries with User Data

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Salesforce Debuts Retail Platform Enhancements… Where is the Line Between Creepy and Creative in Data-Driven Advertising?… How Twitter Could Make a Big Comeback in 2018…

SMB Index: Local Stocks Move Higher in December

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The SCP SMB Index closed 2017 gaining a modest 1.2%, outpaced by other major indices we track. The SCP SMB Index gained 1.2% in December. The S&P 500, Nasdaq and Dow Jones all experienced gains during the month of 2.3%, 1.8% and 3.7%, respectively.

Street Culture: mParticle CEO on Appreciating People and the Founder’s Journey

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“We want people who have historically been lucky. People who have demonstrated the ability to go out and create their own luck,” CEO Michael Katz says. “People who are curious, who engage and ask questions and generally listen, [who are] not just waiting for a pause in the conversation. “

LBMA Podcast: Amazon Alexa, Google Zagat, Redbox, Oath

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This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan, Rob Woodbridge & Aubriana Lopez. On the show: Kroger, Walmart and Special Guest: Sandeep Bhanote – Radius8.

Street Fight Daily: Facebook Feed to Demote Pubs and Brands, Amazon Takes it Slow on Alexa Ads

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook to Make Major News Feed Change That Demotes Publishers and Brands… Amazon to Agencies: Alexa is the Future, But We’re Going Slow on Voice Ads… How CES Highlights the Speed of Change for Brands…

Local SEOs: Don’t Play These Google Games

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Trying to game Google today is not worth the risk. Yet every day I see examples online and talk to digital marketers, agencies and businesses who are still trying to trick Google. Whether you’re optimizing your client’s business or your own, here are a few local SEO games you should stop playing with Google.

Facebook Brings Users to Local Sites — But the Rest Is Up to the Sites

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The verdict is in: local news publishers do need Facebook, Google and other giant distribution platforms. But only to get the first part of the job done. Whether you’re a self-funded entrepreneurial pure-play publisher or a corporate chain of daily newspapers, you can’t, on your own, generate all the traffic that the platforms deliver to your site.

Street Fight Daily: Facebook Tests Feed for Local News and Events, Amazon Partners with Toyota

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Is Testing a Feed Specifically for Local News and Events… Amazon Is Bringing Alexa to Your Toyota… AI Troubles Marketers More Than Any Other Technology…

5 Retailers Tapping Voice-Controlled Assistants for Frictionless Shopping

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According to a survey by Linc and BrandGarage, one-in-five retailers already believes voice will be an important channel within two years, and 44% of retailers that are increasing their use of AI say they’re doing so through conversational commerce interfaces, Here’s how five major retailers are harnessing the technology.

Why Location Is a Competitive Edge For National Retailers

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We recently caught up with Local SEO Guide CEO Andrew Shotland whose Local SEO Ranking Factors report finds that national brands’ migration to local search, especially multi-location retailers. Focused erstwhile on e-commerce, competitive pressure has compelled them to view their locations as an edge in local search.

Street Fight Daily: Snap’s Secret User Data Paints a Dismal Picture, Mobile Shopping on the Rise

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snap Employees Leak Data That Doesn’t Bode Well for the Secretive Company… Mobile Shopping Saw a Steep Jump Over the Holidays… Verizon’s Oath Explores the Drivers Behind ‘Brand Love’…

6 Self-Service Location Intelligence Solutions

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By opening their platforms up as self-service solutions, location intelligence firms are hoping to provide clients with more open access and to inspire creativity in using existing tools in new and innovative ways. Here are six examples of vendors providing location intelligence capabilities to clients through a self-service model.

Street Fight Daily: Voice Takes Center Stage at CES, Pizza Hut Bets on Self-Driving Future of Delivery

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Marketers Are Racing to Reach Rapidly Growing Audiences on Echo and Google Home… Pizza Hut, Toyota Team Up for Pizza Delivery in Driverless Vehicles… Vox Media Takes a Measured Approach in Growing Its Programmatic Marketplace…

Why CMOs Will Be the Most Important Executives in 2018

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To today’s consumer, products and brands are plaited into a single entity. Thus, a company’s “product” now encompasses a consumer’s brand perception, interaction with its products, and affinity for its communities.

‘SMB OS’: Expanding the Local Pie

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SMB OS isn’t a new concept, though it’s now emerging and crystallizing in new ways. Advancing it are supporting technologies like cloud computing, mobility and cash-flow friendly SaaS pricing. Much of this trickles down from enterprise world, as it often does.

Street Fight Daily: Facebook Dives Deep on Video Ad Data, Uber Gears Up for 2018

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Releases Research Examining Complexities of Video Ads… Uber Powered 4 Billion Rides in 2017. Its COO Explains How It Will Do More in 2018… Could Snap’s Unusual and Generative Structure Also Be Its Breaking Point?…

Raise Report: New Funding for AxleHire, Digital Genius, Happy Returns

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Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes new funding for SendBird, TrendKite, Rubikloud, and Dahmakan.

Street Fight Daily: How AMP Beat Instant Articles, AI Shapes Brand Relationships

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Google AMP Beat Facebook Instant Articles… How Invisible AI Shapes Our Brand Relationships… Video-Streaming Service Customers Widely Pan Use of Ads…

Why Even Top Local News Sites Can’t Compete With Facebook on Ads

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Facebook isn’t going away, and it shouldn’t, for local news providers. But news providers will use their own resources to engage the fraction of traffic that chooses to make its way to the narrow part of the funnel and into the subscription revenue pot.

Simpli.fi Leverages Unstructured Data to Target Auto Buyers on a Granular Level

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Using a local business’s inventory management software to serve dynamic ads in real-time sounds good in theory, but the process can quickly get gummed up. In an effort to streamline that process, Simpli.fi is releasing an upper funnel dynamic creative solution that leverages unstructured data to target buyers.