How Major Brands Are ‘Gamifying’ the Consumer Buying Experience

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Although gamification itself is not a new marketing strategy, advancements in mobile apps and location technologies are providing brands with new opportunities to engage customers using these time-tested techniques. Here’s how six major brands are using gamification to change the consumer experience and promote loyalty.

Street Fight Daily: GoDaddy Acquires Main Street Hub, New York Times Leads Way on Loyalty

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… GoDaddy Is Acquiring Main Street Hub, Social Marketing Platform for SMBs… How the New York Times Uses Interactive Tools to Build Loyalty and Subscriptions… Here’s Why the Epidemic of Malicious Ads Grew So Much Worse Last Year…

5 Text Messaging Platforms for Businesses

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Millennials don’t want to call businesses for answers to basic questions like store hours or product availability. That’s part of the reason why click-to-call platforms have taken off in recent years. Here are five vendors with click-to-call platforms for businesses.

Selling to Multi-Location Brands: Who Makes the Decisions

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Across tactics, over a third of those big companies we surveyed manage local digital marketing in a centralized fashion, but a similar number do so locally or regionally. Local sites and email are the tactics most often de-centralized; mobile and paid search the most often centralized.

Street Fight Daily: Social Declines in Search Visibility as Video Rises, Amazon Deal Boosts Kohl’s

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Social Sees Precipitous Decline in Google Search Visibility While Video Rises… Kohl’s Shares Could Pop 50 Percent as Amazon Partnership Ramps Up… With Facebook Emphasizing Community, Marketers Are Trying Out Facebook Groups…

5 Tech Companies Changing the Grocery Industry

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The percentage of grocery purchases influenced by digital media nearly doubled last year, and by 2025 roughly one-fifth of U.S. grocery sales are expected to happen online. Now it’s time for technology vendors to step in with new innovations, so that the industry can continue to evolve. Here are five firms working to change the way we buy groceries right now.

ThriveHive Balances Software and Human Support to Power SMB Marketing

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“So many people on the software side just want to solve everything with software, and on the agency side, there’s too much of a bias toward people. We think the right combination is in between,” said Steve Gottlieb, senior director of demand generation at ThriveHive.

Street Fight Daily: Amazon Go Opens to Public, Advertisers See Video Pivot in News Feed Change

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Go, High-Tech Grocery Store Sans Cashiers, Opens to the Public… As Facebook Changes Its Feed, Advertisers See Video Ambitions… Google’s Emphasis on Webpage Speed Will Hit CNN, WSJ, Other Top Sites…

Openings and New Hires at GroundTruth, Attune, Cardlytics

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Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at VaynerMedia, dataPlor and Foursquare.

Raise Report: Usermind, Red Points, True Fit Score New Funding

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Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition also includes funding for Closetbox, CircleCI, Apartment List, and Grove Collaborative.

LBMA Podcast: Red Roof Inns, Ford, Postmates, WeChat

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This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan, Rob Woodbridge & Aubriana Lopez. On the show: Waivecare, Amazon’s new patent, Bosch & Continental invests in HERE. Juniper Research on QR Codes

Street Fight Daily: Faltering Snap Courts Publishers, WhatsApp Rolls Out App for Small Biz

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… As Facebook Retreats from Publishers, Snap Goes on the Offensive… WhatsApp Launches a Separate App for Small Businesses… Mobile Phones Driving Search Ad Growth…

Nucleus Marketing’s Mission for 2018: Make Media Buyers Believe in News

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CEO Seth Rogin spoke with Street Fight about how the company combats fraud in web advertising, brings personalization to marketing and tries to convert young media buyers into buying space on premium news sites.

Sponsored: How Location Intelligence and Software-as-a-Service Will Take Over in 2018

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Location data and technology companies thrived in 2017 and are looking to expand on their success this year. Probably the best indication that location intelligence is here to stay and growing are the better regulations and user-friendly initiatives that are being adopted by different players in the ecosystem.

Street Fight Daily: Amazon Names HQ2 Finalists, User-Generated Content Boosts Sales

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Chooses 20 Finalists for Second Headquarters… User-Generated Content Attracts Shoppers… IPG: It’s Not Just About Providing Value — It’s About Proving Value…

Lots of Facebook News — But Little Progress in Local

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Instead of integrating multi-media news consumption with entertainment, community conversations, events calendars, advertising, and a buyers and sellers marketplace, Facebook is isolating them as components. While this is consistent with its separate apps approach, it likely won’t result in as much audience cross-fertilization as it should. Nor does it feel at all local advertiser-friendly.

Should Local Businesses Ask for Reviews?

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Reputation management services should focus on helping businesses understand what consumers are saying and engage with reviewers by responding. Unbiased review content is a true goldmine for the brand who works with a reputation company to glean deep insights about consumer sentiment offered by consumers themselves for free.

Street Fight Daily: Lyft Expands Service for Businesses, Marketers React to Facebook’s Latest

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft Concierge, a Ride-Booking Service for Businesses, Expands… The Ad Community Reacts to Facebook’s Latest Tweak of the News Feed… To Woo Amazon, Cities Tackle Everything from Traffic to Housing…

Two Big Facebook Moves in the First Two Weeks of 2018

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“It will be interesting to watch how much SMBs’ costs go up with Facebook to achieve the same level of engagement that they have been enjoying,” Mike Blumenthal tells David Mihm in their biweekly column. “As Google expands their many local offerings, this might just play into their hands by forcing businesses back to Google My Business.”

How MoviePass Is Using Subscriber Data for Retail Partner Integrations

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Having now reached 1.5 million paying subscribers, with 500,000 of those coming in just the last 30 days, MoviePass is keeping a sharp focus on the data it’s able to collect from moviegoers. The company expects that data to become an important asset to retail partners and the movie industry at large in the coming months and years.