McClatchy’s Chris Hendricks Signs Off After a Long Digital-First Career

McClatchy’s Chris Hendricks has often been my GPS on where daily newspapers, including his company, were in finding their legs on the constantly shifting ground of digital publishing. But starting tomorrow morning, I won’t be able to get any more positional readouts from Hendricks.

Thunder CEO Sees Both Media and Creative Strategy Changing in 2018

Rather than applying marketing information based on devices, marketers will increasingly be able to target actual people, Wong told Street Fight in an interview. Knowledge about customers is more precise, and that’s going to change both the media and the creative strategy.

Street Fight Daily: Social & Mobile Video Dominate Ad Spend, Pubs Go Brick-and-Mortar

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Forrester: Walled Gardens and Mobile Video Will Dominate the Future of Ad Spend… Publishers Set Up Shop on the Streets for the Holidays… BuzzFeed Is Laying Off 100 Employees After Missing Revenue Goals…

Moe’s Seeks Personalization and Efficiency by Implementing Drive-Thru Kiosks

Street Fight recently checked in with Darryl Nagao, franchise partner running thirty-three Moe’s locations, to find out how this restaurant chain is leveraging digital technologies to deliver the culinary variety of a fast-casual along with the efficiency of a QSR.

Foot Traffic Analysis Shows Height of Black Friday Retail Bump

The 2017 holiday shopping season is off to a healthy start, with consumer spending on Black Friday reaching a record $5 billion. Data from ShopperTrak shows that traffic at brick-and-mortar stores decreased less than 1% from Black Friday last year, which is actually good news compared to what some analysts had been fearing.

Street Fight Daily: Shoppers Swarm to Social, Snapchat’s Redesign Goes Live

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… More Facebook and Instagram Users Discussed Last Weekend’s Shopping than Super Bowl… Snapchat Simplifies Design to Spur Use… Benchmark and Menlo Commit to Sell Shares of Uber to SoftBank…

How Much Should We Still Care About Duplicate Content?

There has been a belief that duplicate content — although it is not cause for a penalty, unless it appears deceptive — hurts the overall quality of the website. Therefore, for years, duplicate content has been on a website audit checklist as an item to fix. But is that still the case?

Sponsored Content: Managing a Coordinated Local Presence Management Strategy

Surveys of both SMBs and enterprise local marketers show that both use a variety of marketing channels, so evaluating each channel’s effectiveness on its own, and then coordinating marketing programs across those channels, is important. But marketing channels fuel each other and produce multiplier effects.

Mobile Strategies That Retail Brands Are Using to Fuel Holiday Sales

This holiday season, retailers with physical locations are working feverishly to compete against e-commerce giants like Amazon. Technologies that capture historical, location-based data from devices have become the next great hope for these brands, even as the physical and online shopping worlds continue to merge.

LBMA Podcast: Warby Parker, Marriott & Samsung, McDonald’s

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Rob Woodbridge. On the show: Hotstepper app, Lunera, Visa at the Olympics, Blippar’s AR City app. Special guest: Kent Weber from Leo Burnett.

Street Fight Daily: Black Friday Was a Bonanza, SoftBank Tries to Buy Uber Shares at a Discount

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Black Friday Sales, Click Rates Soar… SoftBank Will Try to Buy Uber Shares at a 30% Discount… Amazon Expands Its Influence on Video Infrastructure…

How Far Can Google Local Services Expand?

Regardless of what Google thinks is in the best interest of the searcher, the company has “no choice but to accelerate their monetization in Local to keep their revenues growing at a healthy clip and Wall Street happy,” David mihm tells Mike Blumenthal in their biweekly column.

Smaller Newspapers Are Doing Just Fine, Thank You, New Report Finds

Smaller-market papers, with 50,000 or smaller print circulation, are doing quite well overall compared with their larger counterparts, according to the new report by Damian Radcliffe and Christopher Ali. In this Q & A, Ali explains the contrary success of these numerous smaller papers.

Street Fight Daily: What the Time Sale Portends for Media, Moment of Truth Approaches for Uber

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… What the Blockbuster Sale of Time Inc Means for the Media… Here’s What You Need to Know About Softbank’s Tender Offer for Uber Coming Tomorrow… As Amazon Marketing Grows, Agencies Sees an Opportunity…

Openings and New Hires at Empyr, Vistar Media, LotLinx

Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at SurePath Capital Partners, Brandify, and Foursquare.

Street Fight Daily: Snap Selling New Type of Ad, Net Neutrality Repeal Could Affect Marketers

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Is Selling a New Type of Ad in Time for the Holidays: Promoted Stories… Marketers Fear the FCC’s Plan to Kill Net Neutrality Could Affect Advertising Prices… Advertisers Express Interest in Bringing Programmatic In-House..

How the End of Network Neutrality Could Affect SMBs and the Public Interest

For many years, the government’s assessment of the public interest was to encourage Web access to all. The current FCC, however, contends that this position is better met by eliminating the net neutrality rules — that SMBs will be able to have a variety of ISP options based on their actual needs with the end of the net neutrality rules.

Street Fight Daily: Uber Hid 2016 Data Breach from Users, Huge Ad Fraud Scheme Uncovered

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Hid a 2016 Data Breach That Affected 57 Million People And Paid Off the Hackers… Fake-Ad Operation Used to Steal from Publishers Is Uncovered… The NYT Is Making All of Its Ads Available Programmatically…

Social Media Gets the Local Spending Growth, Partly by Default

Social media is widely used — and deemed particularly effective — by SMBs. But when you dig deeper, it looks like most local marketers are using social media as substitute for display advertising (and to reach mobile audiences) rather than as a uniquely local or even “social” medium.

Sponsored Content: Optimizing Map Listings to Drive Search Results

In this article, we will take a close look at the role that maps and map listings, such as Google Maps, Apple Maps, and Bing Maps, are playing in the local search ecosystem. We will delve into how the data from those services is driving desktop, mobile, and voice search.