Street Fight Daily: Chatting with SMBs on Messenger Booms, Good News for Brick-and-Mortars

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… 330 Million People Connected with SMBs via Messenger for First Time in 2017… Brick-and-Mortar Chains Put E-Commerce on Defensive for Once… Google Collects Android Users’ Location Data Even When Location Services Are Disabled…

How Voice Assistants Could Transform Local (Part II)

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Voice assistants continue to evolve as a medium for local search, as I examined here last month. But what does it mean for local media players and startups? If consumers are increasingly searching with voice, how do you wedge your way into that conversation?

How Facebook Turns ‘Likes’ Into Dollars Right Down to the Local Level

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Local news publishers typically know many of their community restaurateurs on a first-name basis, and are regular diners at the establishments. But they can’t offer the precise targeting capability of Facebook, whose services are, in most cases, fully automated — greatly lowering their cost.

Street Fight Daily: Sizmek Shutters Rocket Fuel Brand, Stitch Fix Prepares IPO in Amazon’s Shadow

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Sizmek Shuts Down the Rocket Fuel Brand to Focus on Ad Transparency… Stitch Fix Prepares an IPO in the Shadow of Amazon… Google AMP Update to Discourage Publishers from Using Teaser Pages…

Why Commercial Banks Are Turning to Proximity Technology

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That location intelligence firms are able to use foot traffic patterns to predict the financial performance of businesses is nothing new. But a new report released shines a light on the ways commercial banks and investment companies are upping the ante by using location data to get the most out of the market.

How Thanksgiving Day Store Closures Impact Black Friday Sales

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Shoppers say they don’t want retailers opening their doors on Thanksgiving Day, but research from Foursquare tells a different story. Analyzing proprietary foot traffic data at major retailers, Foursquare found that stores that open earlier on Thanksgiving Day drive more visits and steal share from their competitors.

Raise Report: Yotpo, Leanplum, Globality Secure New Funding

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Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for ChartMogul, Choozle, Roomi, and Spirited Media.

LBMA Podcast: Google, Dunkin Donuts, Hilton Hotels + Amazon

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This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Rob Woodbridge. On the show: Pause Fest, Vita Moja + DNAfit, FreezeTag, Mapbox buys MapData, Euclid partners with LiveRamp.

Street Fight Daily: Big-Box Retailers Report Best Earnings in Years, Mashable Sold for Change

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Investments in Digital Transformation Pay Dividends for Big-Box Retailers… Mashable Sold at Fire-Sale Price of $50 Million to Ziff Davis… Topix Was Getting Crushed by the Duopoly. Now It’s Making Millions Off Them…

Facebook Local: The Launch We’ve All Been Waiting For?

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Last week’s rebranding of its Events app as Facebook Local could be Facebook’s long-awaited foray into serious competition with the Googles and Yelps of the world for market share in local search. Meanwhile, another Facebook local product, Marketplace, has proved to be a sleeping giant.

Street Fight Daily: Whole Foods Prices Cut for Prime Members, How Patch Makes Local Profitable

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon and Whole Foods Reveal New Price Cuts for Prime Members… How Patch’s CEO Makes Hyperlocal Profitable… Google Maps Gets a Redesign…

NinthDecimal Launches Website-to-Store Attribution Solution

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Mobile programmatic and audience intelligence platform NinthDecimal has launched a new website-to-store attribution solution in a bid to help marketers more efficiently connect digital assets to offline sales. The product is being billed as the first of its kind, providing retailers with a clearer picture of the interplay between e-commerce and in-store activities.

Pearle Vision Keeps a Neighborhood Focus in the Battle for Patients and Customers

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Even with its established history and market presence, Doug Zarkin, VP & head of marketing for Pearle Vision, says the brand continues to innovate on ways to attract that local customers. He spoke with Street Fight recently about the ways the brand gets in its customers’ line of sight.

Street Fight Daily: Twitter Debuts API for Mid-Sized Businesses, Beyond the Basics of Chatbots

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Debuts Cheaper Enterprise APIs for Growing Businesses… Moving Beyond the Gimmicks with Chatbots… Shifts Come to Oath’s Top Ad Tech Brass…

With Yext Integration, ShopKeep Looks Beyond Payment Processing

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More than 24,000 small businesses using an iPad-based point-of-sale system from ShopKeep now have access to online presence management tools from Yext, thanks to a new partnership between the two firms. The partnership raises the stakes in ShopKeep’s push to control a greater share of the SMB market.

Survey: Retail Associates Seek Mobile Tech to Defend Against E-Commerce

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According to the results of a new survey out this morning, nearly half of store associates say consumers are sometimes more knowledgeable about products than they are, but assistive mobile devices are helping these associates prevent customers from leaving their stores empty-handed and making their purchases online.

Sponsored Content: Leveraging Connected Channels in Local Presence Management

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Social media marketing is not a silo. Neither is website management, pay-per-click advertising, or search engine optimization — particularly when it comes to the practice of local presence management. By integrating website data with social campaign results, marketers suddenly have access to information such as who their biggest fans are and where they live.

Street Fight Daily: Lord & Taylor Sells Online With Walmart, Retailers Embrace Smaller Stores

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lord & Taylor Agrees to Start Selling on Walmart.com… Retailers Embrace Small-Format Stores in Age of E-Commerce… Marketing Budgets Ebb as Brands Demand Results…

Google Local Service Ads: Ready for Primetime

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“While I do think this is about a new revenue stream in new categories and cleaning up spammy industries the rebranding might just also be an effort (unusual for Google) brand clarity around their Google Home product,” Mike Blumenthal tells David Mihm in their bi-weekly column..

Deep Dive Into Facebook Finds Dim Revenue Hopes for News Sites

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Grzegorz Piechota, a digital strategist for news media companies worldwide, talked with Street Fight recently about his research into Facebook for WAN-IFRA and what his findings may augur for publishers in their quest for more revenue from the platforms, especially at the local level.