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Street Fight Daily: Google and Target Partner on Voice; Amazon’s Future in Search Ads

Joseph Zappa

Street Fight Daily: Google and Target Partner on Voice; Amazon’s Future in Search Ads

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google and Target Offer the First Voice-Activated Coupon on Google Assistant… Amazon Could Dominate Product Search Ads by 2020… LA Times: ‘Programmatic Is Going to Be a Big Part’ of Publisher’s Future..

Street Fight Daily: Lyft Expands Service for Businesses, Marketers React to Facebook’s Latest

Joseph Zappa

Street Fight Daily: Lyft Expands Service for Businesses, Marketers React to Facebook’s Latest

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft Concierge, a Ride-Booking Service for Businesses, Expands… The Ad Community Reacts to Facebook’s Latest Tweak of the News Feed… To Woo Amazon, Cities Tackle Everything from Traffic to Housing…

Street Fight Daily: Chatting with SMBs on Messenger Booms, Good News for Brick-and-Mortars

Joseph Zappa

Street Fight Daily: Chatting with SMBs on Messenger Booms, Good News for Brick-and-Mortars

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… 330 Million People Connected with SMBs via Messenger for First Time in 2017… Brick-and-Mortar Chains Put E-Commerce on Defensive for Once… Google Collects Android Users’ Location Data Even When Location Services Are Disabled…

Street Fight Daily: Retail Brands Deploy AI, Google Teams with Fiat Chrysler on Connected Car Tech

Joseph Zappa

Street Fight Daily: Retail Brands Deploy AI, Google Teams with Fiat Chrysler on Connected Car Tech

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… 5 Brands Infusing Retail with Artificial Intelligence… Google Teams with Fiat Chrysler to Turn Android Into Top Platform for Connected Cars… Wendy’s Taps Spotify Branded Moments to Catch You When You’re Hungry…

LBMA Podcast: Adquick, Spotify, McDonald’s and Blippar

Asif Khan

LBMA Podcast: Adquick, Spotify, McDonald’s and Blippar

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Hormel, Talians app, Tree Elves and King of Pops, Commerce Signals, PlaceIQ, Broadsign, Here Maps and Twitter, and Apple Maps.

Street Fight Daily: Target Uses Data to Boost Brands, ProPublica Aims to Fill Local News Void

Joseph Zappa

Street Fight Daily: Target Uses Data to Boost Brands, ProPublica Aims to Fill Local News Void

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Target Capitalizes on Shopper Data, Collaborates with In-House Brands On Programmatic… Attempting To Fill A Local News Void, ProPublica Launches Illinois Unit… Major Retailer Leverages Social To Score During Holiday Season…

Street Fight Daily: The Location Data Sharing Boom, Google Enables Call Campaign Attribution

The Editors

Street Fight Daily: The Location Data Sharing Boom, Google Enables Call Campaign Attribution

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Marketers Don’t Need Pokémon Go to Track You: Inside The Location Data Sharing Boom… Google Empowers Businesses to Establish Attribution for Call Campaigns… Uber Rival Gett Enjoys a Lift from Brand Filter on Hot App, Prisma…

LBMA Podcast: Google Gets Into Beacons, Amazon Turns 20

Asif Khan

LBMA Podcast: Google Gets Into Beacons, Amazon Turns 20

On the show: Spotify’s musical map of the world; Enplug’s digital signage app marketplace; CrispMedia partners with Taste Of Home for hyperlocal content in grocery stores; Swrve and Plot Projects partner; NTT DoCoMo helps us shop with our eyes. Special guest is Ian Dallimore, Director of Innovation and Digital Strategy for Lamar.

Street Fight Daily: Facebook Expands Search, Amazon Tests Same-Day Delivery

The Editors

Street Fight Daily: Facebook Expands Search, Amazon Tests Same-Day Delivery

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Hands-On With Facebook Post Search: Strong Recommendations, Yelp Should Worry (TechCrunch)… Amazon Tests Bike Messengers For One-hour Delivery In New York City (MarketWatch)… Decline In Organic Reach Changes Facebook’s Value Proposition For SMBs (AdExchanger)…

LBMA Podcast: Groupon Acquires Swarm, Lord & Taylor Deploys Beacons

Asif Khan

LBMA Podcast: Groupon Acquires Swarm, Lord & Taylor Deploys Beacons

On the show: LINKNYC replaces payphones with WiFi in NYC; Radio Shack goes back to its roots with Little Bits; LivingSocial lets merchants in on the deal; Snapchat partners with Square; Spotify partners with Uber; Target Partners with PointInside; Shazam partners with Adspace Networks; WholeFoods creates deeper local engagement with in-store kiosks in Atlanta…

Mobile Local Media: The State of the Union

Mike Boland

Mobile Local Media: The State of the Union

The end of the year is upon us and that means top ten lists, year-in-reviews, and predictions galore. Sort of in that spirit but a slightly different format, I’ve been organizing the way I look at the mobile local world into a few buckets. So as this month’s column, here’s my state of the union in mobile local media…

LBMA Podcast: The ‘SoLoMo Movement’ and the Power of Context

Asif Khan

LBMA Podcast: The ‘SoLoMo Movement’ and the Power of Context

In this week’s episode, Google wins the battle for Waze; Pandora thinks like an upstart and buys a radio station; iOS7 gets into location-based app recommendations; Coca-Cola partners with Spotify for PlaceLists. The resource of the week is “Contagious” by Jonah Berger, plus special guest Paul Mabray, founder of VinTank…