loyalty | Street Fight

How Dunkin’ Thinks About Google Assistant Integration and the Future of Mobile Ordering

Kate Talerico

How Dunkin’ Thinks About Google Assistant Integration and the Future of Mobile Ordering

“Increasingly, brands are being judged by the experience they deliver as much as the product,” said Paul Murray, Dunkin’ brands director of digital experience. “This is a really good example for us where we’re delivering on a great product and we’re also delivering on the experience, and we’re leveraging new technology to do it.”

Street Fight Daily: Media Buyers Weigh in on Facebook’s Data Changes, A New Era for Uber?

Joseph Zappa

Street Fight Daily: Media Buyers Weigh in on Facebook’s Data Changes, A New Era for Uber?

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Agencies: Facebook’s Removal of Third-Party Data Turns Back the Clock on Targeting… A Deep Dive on the Challenges Facing New Uber CEO Dara Khosrowshahi… Paid Search, Shopping Campaign Media Buys Continue to Rise…

How to Keep Customers Loyal in 2017

Stephanie Miles

How to Keep Customers Loyal in 2017

Trends and fads are common in the quickly-evolving local marketing industry, but it appears that loyalty programs are here to stay. So what’s the secret to keeping customers loyal in 2017? To find out, we went directly to the experts and asked what trends they’re seeing within the local merchant community.

Local Loyalty: Klosebuy Plans to Bring Powerful Marketing to Main Street

Rick Robinson

Local Loyalty: Klosebuy Plans to Bring Powerful Marketing to Main Street

New loyalty entrants are looking to make life simpler for the thrifty with suites of services that stretch from the marketer all the way to a consumer’s wallet. And some of those, like Klosebuy, are focusing local — targeting the SMB by giving them the power over loyalty programs once reserved for the big guys.

#SFSW16: Loyalty is Back, and It’s Big, But It’s Not Cutting-Edge

Stephanie Miles

#SFSW16: Loyalty is Back, and It’s Big, But It’s Not Cutting-Edge

“The premise of our business is that in the past you walk into your local business and everybody knows who you are. It is a very familial relational space,” Ho said. “Our goal is to help these business owners treat every single [customer] as a unique individual. Not long from now it’s either going to be like Minority Report or like Cheers. We want it to be like Cheers.”…

Case Study: NJ Gym Uses Loyalty Program to Increase Sales from Existing Members

Stephanie Miles

Case Study: NJ Gym Uses Loyalty Program to Increase Sales from Existing Members

When consumers commit to joining a gym and paying a fixed rate each month, they’re indirectly confirming their loyalty to the business. But after years of working with clients at Gold’s Gym of Jersey City, sales manager Mauricio Calmet noticed that a secondary loyalty market exists, one that’s rarely tapped by businesses once they’ve signed customers up for yearlong contracts or memberships.

Street Fight Daily: Beacons Retarget Ads, Mobile Wallets Eye Loyalty

The Editors

Street Fight Daily: Beacons Retarget Ads, Mobile Wallets Eye Loyalty

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Now Advertisers Can Use Beacons To Make The Shoes You Were Looking At Inside A Physical Store Follow You Around The Internet (Business Insider)… The Next Step for the Mobile Wallet? Loyalty Programs (Wall Street Journal)… Let’s Stop Laughing At Groupon (Fortune)…

Street Fight Daily: Cities Sue Uber, Postmates’ Delivery API

The Editors

Street Fight Daily: Cities Sue Uber, Postmates’ Delivery API

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Uber’s Background Checks for Drivers Come Under Scrutiny (New York Times)… Postmates’ Plans Go Way Beyond Bike Messengers: Web Orders, Inventory Management And Major Partners (VentureBeat)… Porch Goes Beyond Data Services, Launches Tools To Connect Homeowners With Pros (TechCrunch)…

7 Ways Loyalty Programs Can Increase Social Media Exposure

Stephanie Miles

7 Ways Loyalty Programs Can Increase Social Media Exposure

More than one-in-three small businesses now has a loyalty program in place, but that doesn’t mean that local merchants are always taking full advantage of the benefits that these hyperlocal marketing platforms can provide. Here are seven ways that businesses can use existing digital loyalty programs to help increase reach on social networks…