Forever-Changed Buying Patterns Mean Rethinking Customer Loyalty

Online ordering and curbside pick-up became an essential service for everyone from major retailers like Home Depot and Target to restaurants and small specialty shops. Bookstores began delivering orders without a delivery fee. Even car dealerships have had to rethink their entire sales model, with many moving the full customer experience online. 

While these business transitions were driven by the pandemic, the new consumer buying trends — and the business measures put in place to adapt to them — will likely become a permanent fixture even as the economy enters a recovery phase.