loyalty | Street Fight - Part 2

#SFSW16: Loyalty is Back, and It’s Big, But It’s Not Cutting-Edge

Stephanie Miles

#SFSW16: Loyalty is Back, and It’s Big, But It’s Not Cutting-Edge

“The premise of our business is that in the past you walk into your local business and everybody knows who you are. It is a very familial relational space,” Ho said. “Our goal is to help these business owners treat every single [customer] as a unique individual. Not long from now it’s either going to be like Minority Report or like Cheers. We want it to be like Cheers.”…

Case Study: NJ Gym Uses Loyalty Program to Increase Sales from Existing Members

Stephanie Miles

Case Study: NJ Gym Uses Loyalty Program to Increase Sales from Existing Members

When consumers commit to joining a gym and paying a fixed rate each month, they’re indirectly confirming their loyalty to the business. But after years of working with clients at Gold’s Gym of Jersey City, sales manager Mauricio Calmet noticed that a secondary loyalty market exists, one that’s rarely tapped by businesses once they’ve signed customers up for yearlong contracts or memberships.

Street Fight Daily: Beacons Retarget Ads, Mobile Wallets Eye Loyalty

The Editors

Street Fight Daily: Beacons Retarget Ads, Mobile Wallets Eye Loyalty

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Now Advertisers Can Use Beacons To Make The Shoes You Were Looking At Inside A Physical Store Follow You Around The Internet (Business Insider)… The Next Step for the Mobile Wallet? Loyalty Programs (Wall Street Journal)… Let’s Stop Laughing At Groupon (Fortune)…

Street Fight Daily: Cities Sue Uber, Postmates’ Delivery API

The Editors

Street Fight Daily: Cities Sue Uber, Postmates’ Delivery API

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Uber’s Background Checks for Drivers Come Under Scrutiny (New York Times)… Postmates’ Plans Go Way Beyond Bike Messengers: Web Orders, Inventory Management And Major Partners (VentureBeat)… Porch Goes Beyond Data Services, Launches Tools To Connect Homeowners With Pros (TechCrunch)…

7 Ways Loyalty Programs Can Increase Social Media Exposure

Stephanie Miles

7 Ways Loyalty Programs Can Increase Social Media Exposure

More than one-in-three small businesses now has a loyalty program in place, but that doesn’t mean that local merchants are always taking full advantage of the benefits that these hyperlocal marketing platforms can provide. Here are seven ways that businesses can use existing digital loyalty programs to help increase reach on social networks…

Case Study: Golf Club Brings Back Deal Buyers With Rewards Program

Stephanie Miles

Case Study: Golf Club Brings Back Deal Buyers With Rewards Program

In her role as manager at Southern Pines Golf Club, Elaine Millar is responsible for the digital marketing strategy for the 18-hole course. Millar uses her rewards program as a promotional tool to keep the customers she gains through local deal sites coming back for future visits after their promotions have been redeemed…

Case Study: Hospitality Group Replaces Direct Marketing with Hyperlocal Campaigns

Stephanie Miles

Case Study: Hospitality Group Replaces Direct Marketing with Hyperlocal Campaigns

As mobile marketing picks up steam and consumers get more comfortable downloading branded apps on their smartphones, Wind Creek Hospitality marketing VP Michael Perhaes is becoming less reliant on direct marketing techniques for customer retention and acquisition. Although Wind Creek’s mobile apps are still new, Perhaes is already seeing response rates that are much higher than those he has achieved through email marketing alone…

Case Study: Pizza Chain Uses Customer Data For Targeted Offers

Stephanie Miles

Case Study: Pizza Chain Uses Customer Data For Targeted Offers

At Patxi’s Pizza, a pizza chain with 12 locations in California and Colorado, marketing manager Jordana Heinke uses the purchasing data she gathers through her company’s mobile loyalty program to send highly-targeted offers to her most frequent customers. “We can immediately see changes happening with volume of interest and redemption if we change a reward,” Heinke says…

Street Fight Daily: Groupon’s Next Big Thing, Yelp Ad Growth Lifts Stock

The Editors

Street Fight Daily: Groupon’s Next Big Thing, Yelp Ad Growth Lifts Stock

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Groupon’s Next Big Thing? Helping Mom-and-Pop Shops Unload Extra Inventory. (Recode)… Yelp Reaches High as JPMorgan Says Ad Growth Will Lift Stock (Bloomberg)… Will (Local) Q&A App Jelly Succeed Where Others Have Failed? (Screenwerk)…

Case Study: Jersey Mike’s Integrates Mobile Ordering with Loyalty Program

Stephanie Miles

Case Study: Jersey Mike’s Integrates Mobile Ordering with Loyalty Program

When it comes to hyperlocal tools, the whole is often greater than the sum of its parts. That’s what Jersey Mike’s chief marketing officer Rich Hope has discovered since launching a redesigned mobile application that integrates online ordering with a customer loyalty program earlier this year. “I don’t think anybody has combined the loyalty program and online ordering yet and completely integrated the two,” Hope says…

Street Fight Daily: Google Taps Local Inventory, Microsoft Tests Card-Linked Offers

The Editors

Street Fight Daily: Google Taps Local Inventory, Microsoft Tests Card-Linked Offers

A roundup of today’s big stories in hyperlocal content, commerce, and technologyGoogle Introduces Local (Inventory) Product Listing Ads (Search Engine Land)… Microsoft Forms Alliance With Facebook, LivingSocial And Others To Promote Card-Linked Offers, Starts Test In Seattle (TechCrunch)… Square Doubles In Size In A Year; Now Boasts 600 Employees (GigaOm)…

Case Study: Boosting Customer Retention With a Card-Based Program

Stephanie Miles

Case Study: Boosting Customer Retention With a Card-Based Program

Local merchants need to keep their customer base in mind when deciding which hyperlocal loyalty platform to use. After experimenting with a mobile-only loyalty platform, Alex Su, the owner of Tpumps Tea Shop in San Mateo, Calif.,was surprised to learn that his customers weren’t as interested in earning rewards through their smartphones as he had previously thought. A different kind of loyalty program from FiveStars provided an alternative…

Local M&A Activity Hits $7.2 Billion In First Half of 2013

Steven Jacobs

Local M&A Activity Hits $7.2 Billion In First Half of 2013

Whether it’s through acquisition or investment, money keeps flowing into the local space. The first half of 2013 saw total investment activity, which includes both M&A and private financing, grow from a year earlier, as the number of deals stayed flat but total reported deal value jumped from $5.2 billion to $7.2 billion over the same period, according to a new report from BIA/Kelsey…

6 Reasons to Opt for Card-Linked Loyalty Programs

Stephanie Miles

6 Reasons to Opt for Card-Linked Loyalty Programs

Customer analytics have become an integral part of the local merchant’s marketing toolbox, and digital loyalty providers are increasingly leveraging their own data to help clients make more informed business decisions. Hyperlocal vendors with loyalty programs that are linked to credit cards or debit cards are especially well positioned to take advantage of this trend. Here are six reasons why loyalty providers should consider structuring their programs to connect with customer’s credit or debit cards…