Increasingly, Your Brand Is Its Reviews

Mihm to Blumenthal: The famous Jeff Bezos quote comes to mind: “Your brand is what other people say about you when you’re not in the room.” Increasingly, the room is not a physical place but a virtual one—and it’s not a place you own. Reviews really bring the need to run a decent business at your core into stark relief.

How Brands Are Using AR to Generate Buzz, Promote Loyalty

The push into AR can be seen as a way for brand retailers to differentiate themselves from Amazon, bringing the in-store experience into the online world. It’s also a way for retailers to jumpstart word-of-mouth marketing, with the hope that using innovative technologies is new ways will have a viral effect and get people talking.

Choice: The Ingredient That Drives Higher Mobile Engagement Across All Marketing Use Cases

Dan Slavin: To appeal to all consumers, you must use a mix of mobile channels, such as text, mobile wallet, and apps. Your consumers have a specific preference when it comes to receiving retailer promotional messages. Your mobile marketing strategy must cater to this preference.

Loyalty Solution Narvar Acquires Kronos Care, Expands in Europe

Customer engagement and loyalty solution Narvar, which has tripled in size over the last year, announced on Tuesday its acquisition of Kronos Care, a fellow customer engagement startup founded in just 2017. The move will help Narvar conquer the European market, bolstered by the local expertise of the Paris-based Kronos.

How Savvy Brands Are Getting Mobile Offers Into the Hands of Consumers

“For brick-and-mortar businesses, the focus on driving foot traffic through mobile couponing is even more important due to the convenience of online shopping. We see mobile coupon platforms becoming ubiquitous and affordable for even small businesses to create, design, and distribute their own coupons,” Katie Wilson, CEO of TapOnIt and a digital advertising veteran, tells our senior editor Stephanie Miles.

Klosebuy Leverages Power of Loyalty Points, Organic Content to Strengthen Local Businesses

More and more, local retailers are understanding the importance of finding a loyalty program that works for them. Klosebuy, a Fort Lauderdale-based loyalty solution vendor, has recently discovered the difference that its product can make for small businesses.

Report: Consumers Seek Transparency From Brands on Social Media

In surveying 1,000 U.S. consumers, the social media management platform Sprout Social found that 86% believe transparency from businesses is more important now than ever before, and more than half say they want brands to be more transparent on social media.

As ‘Near Me’ Searches Spread on Mobile, Consumers Trade Loyalty for Convenience

Location marketing is changing the way people shop in the real world, potentially decreasing the role loyalty plays in purchasing decisions as consumers prioritize convenience. According to the results of a new study commissioned by the location marketing platform Uberall, 82% of shoppers have done a “near me” search on their smartphones.

Bridg Positions Itself as Marketing Arm for Offline Businesses

Many brick-and-mortar businesses struggle to track and market to their customers in a way that generates additional sales. A startup called Bridg is looking to change that by launching a platform designed to help restaurants and retailers connect with “previously invisible” customers.

Cheetah Digital Acquires Stellar Loyalty

The acquisition combines a comprehensive suite of digital marketing tools from Cheetah Digital with the loyalty expertise and huge repository of data commanded by Stellar, according to the release, allowing the pair to provide brands with a more powerful, all-in-one B2C marketing platform.

6 Ways to Engage Your Online Audience and Turn Visitors Into Customers

How do you create content that will help you attract new customers, establish long-term relationships with your existing customers, and reach your business goals? Here are six practical recommendations on how to make your content marketing work.

Hard Data on the Choices that Make or Break Loyalty Programs

A new report from loyalty marketing firm Kobie Marketing provides cutting-edge insight on the habits and preferences of consumers vis-à-vis the loyalty programs brands are trotting out to capture customers’ attention at a time when retail giants with vast digital resources loom large. We have the highlights.

Street Fight Daily: Google Fined Record $5 Billion by EU; What Consumers Prefer in Loyalty Programs

TODAY IN DIGITAL MARKETING… Google Fined $5.1 Billion by EU for Monopolizing Mobile Search via Android Practices… Hard Data on the Choices that Make or Break Loyalty Programs… Report: Advertisers Spending More on Search and Amazon, While Social CTRs Drop…

5 Tips for a Successful Mobile Coupon Strategy

Mobile coupons create a sense of urgency, helping retailers drive short-term spikes in revenue and presenting marketers with new opportunities to collect data, track usage, and laser target the right customers. But how do you build a successful mobile coupon strategy?

Street Fight Daily: AT&T and Verizon to End Sale of Location Data, DexYP Partners with SOCi

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… AT&T, Verizon to End Sale of Location Data to Third Parties… Your Ad Tech Tax Is Amazon’s Opportunity… How the EU Is Implementing Its New Privacy Rules…

How Innovation Is Reshaping the Digital Loyalty Market

While the number of loyalty program members continues to grow, data from the loyalty, customer engagement, and data analytics firm COLLOQUY indicates the market has slowed. However, a temporary slowdown in membership growth may be setting the stage for the next big innovation.

How Dunkin’ Thinks About Google Assistant Integration and the Future of Mobile Ordering

“Increasingly, brands are being judged by the experience they deliver as much as the product,” said Paul Murray, Dunkin’ brands director of digital experience. “This is a really good example for us where we’re delivering on a great product and we’re also delivering on the experience, and we’re leveraging new technology to do it.”

The Biggest Roadblocks to Building a Top Loyalty Program

To build a successful loyalty program, make sure that customers can see what points and rewards they’ve earned without making them jump through hoops. Make your system as transparent and frictionless as possible, and try to communicate via each member’s preferred channel.

Street Fight Daily: Media Buyers Weigh in on Facebook’s Data Changes, A New Era for Uber?

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Agencies: Facebook’s Removal of Third-Party Data Turns Back the Clock on Targeting… A Deep Dive on the Challenges Facing New Uber CEO Dara Khosrowshahi… Paid Search, Shopping Campaign Media Buys Continue to Rise…

Could Revamped Loyalty Programs Save the Retail Industry?

As retailers grapple with finding ways to reinvent the real world shopping experience, some are revisiting their loyalty programs, which have gotten stale over the years. Neiman Marcus, Macy’s, and Sephora are just a few of the well-known brands trying to create added value by offering services through their loyalty programs.