Snack Tech: The Ultimate Brand Loyalty App

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Cookies and chips are tech terms. But now digital meets dough (both kinds) as one MULO (multi-location) bakery brand is getting noticed for its loyalty app. Crumbl (a 700-location brand) has been shouted out in food and beverage media as having one of the top 10 apps. It is #6 in the top 10 most […]

How 3 Brands Have Modernized Their Loyalty Programs in 2023

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Virtually every top retail brand today has a mobile app designed to build loyalty, but the majority of those apps aren’t delivering the kind of return on investment that their creators expect. With so many branded apps and loyalty programs vying for consumers’ attention, companies are learning that they have to lean into personalized experiences […]

Data Waste Is Putting Retail Loyalty at Risk — Here’s Why

Data Waste Is Putting Retail Loyalty at Risk — Here’s Why

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Retail marketers are grappling with plenty of challenges in 2023. Data waste isn’t one of them. For most marketers, data wastage is at the bottom of the list in terms of global importance, far below issues like evolving privacy regulations and the looming death of third-party cookies. Treasure Data’s Zack Wenthe thinks that’s a mistake. […]

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Elevating Subscriptions: Turning Transactions into Deeper Customer Relationships

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What brands need to do to maximize the value of subscriptions is deliver—and differentiate themselves—on exceptional customer experiences (CX). This includes real-time support and service to meet high demand while furthering customer relationships. 

Retailers Grapple with Decreased Loyalty from Omnichannel Shoppers

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Sixty-nine percent of consumers say they expect a consistent cross-channel customer experience. And that’s just the beginning.

Contact Center Should Be the Marketing Engine

6 Omnichannel Loyalty Platforms for Multi-Location Retailers

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In 2022, shoppers want more. The most effective loyalty platforms are going beyond transactional rewards to create unique cross-channel experiences that keep customers coming back for more.

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Report: Brand Loyalty Declines as Consumers Push for Transparency

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Following two tumultuous years, consumers are returning to their pre-pandemic ways. Spending on experiences and activities is up, and shoppers are returning to stores in person. Consumers are looking for the best selection and the best prices. What they’re not concerned with is brand loyalty. Where has the love gone?

Let’s Stay Together: Retaining Customers in a Post-Pandemic E-Commerce World

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Brands can maximize customer retention through integrated subscription experiences, exclusive content, and technology that prioritizes customer behavior.

mobile payments

How to Build a Modern Loyalty Program in 2022

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Rising prices and ongoing supply issues put brand retailers on the defensive in 2021. Amid shifting goalposts and a quickly evolving retail environment, more marketers are now working to turn their existing loyalty programs into modern membership-based programs that drive long-term relationships with a focus on members themselves.

Customer Loyalty: How to Build Lasting Relationships with Online Shoppers

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In their hurry to attract new shoppers, online businesses easily lose sight of the importance of keeping existing customers satisfied. And while you do certainly need to expand to grow, nurturing customer loyalty can be more affordable and effective in numerous ways.

Survey: Retail Loyalty Strengthened Among Millennials Post-Pandemic

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Brand loyalty is changing, and it might not necessarily be for the worst. Despite dire predictions earlier in the pandemic that consumers would be more likely to opt for alternative brands, a new survey by the location intelligence firm Ubimo paints a very different picture.

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5 Startups Offering Blockchain for Loyalty Programs

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In a nod to just how mainstream blockchain technology and cryptocurrencies like Bitcoin and Dogecoin have become, 44% of people now say they’d like to receive loyalty rewards in the form of digital assets. By offering digital currencies as an alternative to cash-back rewards, retailers are helping their programs stand out and bringing curious shoppers back into their stores.

Global Brands Get Creative with Post-Pandemic Loyalty Strategy

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As the country reopens and consumers step outside once again, brands are beginning to reimagine their loyalty programs for a post-pandemic world. That means pivoting away from strategies that rely on third-party data and providing more customers with relevant experiences in owned digital channels.

How 5 Brands Adapted Their Loyalty Programs for a Post-Covid World

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According to McKinsey, more than 75% of consumers tried new brands, places to shop, or methods of shopping in 2020. The reason? Product availability was high on the list, but so were price and the availability of promotions. Now, as the vaccine rollout continues and states work to get back to normal, brand marketers are finally coming up for air and looking at how they can adapt their loyalty and rewards programs for the post-Covid world.

Customer Experience is Your Best Marketing Tool

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Providing an outstanding customer experience can be your most powerful and cost-efficient marketing strategy. In a business world where dozens of other companies sell the same products and services as you do, creating an environment where customers enjoy dealing with your company will help your brand stand out from the rest. 

Popular Global Payment Options for Better Conversions and Customer Loyalty

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Technology has made it easier than ever for e-commerce businesses to sell to global markets, and shoppers are growing more accustomed to making purchases regardless of geographical borders. What customers still demand, however, is a shopping experience that is localized and relevant to their own cultural preferences, including method of payment. 

How Marketers Should Prepare for an Abnormal Holiday Season

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Marketers overuse the word “unique,” but the adjective actually applies to this year’s holiday season. Consumer-facing brands and retailers have not faced such an adverse economic environment for more than a decade, and they have never grappled with a Q4 in which driving customers to their stores came with daily, life-or-death stakes.

I spoke to Michele Marzan, chief strategy officer at MainAd, about these holidays’ unprecedented challenges and unexpected opportunities.

Forever-Changed Buying Patterns Mean Rethinking Customer Loyalty

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Online ordering and curbside pick-up became an essential service for everyone from major retailers like Home Depot and Target to restaurants and small specialty shops. Bookstores began delivering orders without a delivery fee. Even car dealerships have had to rethink their entire sales model, with many moving the full customer experience online. 

While these business transitions were driven by the pandemic, the new consumer buying trends — and the business measures put in place to adapt to them — will likely become a permanent fixture even as the economy enters a recovery phase. 

Despite Covid-19 Environment, Brick-and-Mortar Retailers May Have an Edge

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A new survey of more than 1,400 U.S. consumers indicates that more than half are shopping less often and three-quarters are spending less at their favorite stores. That’s not surprising. What is surprising is what the research showed regarding opportunities for retailers to compete against the sheer competitive threat Amazon represents, and that includes the positive impact mobile couponing can have not just for online purchases but to drive in-store traffic as well.

Customer Engagement Critical for Local Business Survival During Re-Emergence

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It has been an especially hard few months for small businesses, many of which will never reopen or will take months – if not years – to recover financially from the shutdowns and reduced patron numbers. 

Despite the challenges, there are very real opportunities for sustained growth during this time. To survive and thrive during this next period, local businesses must deepen their customer relationships despite having fewer resources available. While it may sound like a conundrum, this actually presents a significant opportunity to deliver a personalized customer experience and drive loyalty.