loyalty | Street Fight

As ‘Near Me’ Searches Spread on Mobile, Consumers Trade Loyalty for Convenience

Stephanie Miles

As ‘Near Me’ Searches Spread on Mobile, Consumers Trade Loyalty for Convenience

Location marketing is changing the way people shop in the real world, potentially decreasing the role loyalty plays in purchasing decisions as consumers prioritize convenience. According to the results of a new study commissioned by the location marketing platform Uberall, 82% of shoppers have done a “near me” search on their smartphones.

Cheetah Digital Acquires Stellar Loyalty

Joseph Zappa

Cheetah Digital Acquires Stellar Loyalty

The acquisition combines a comprehensive suite of digital marketing tools from Cheetah Digital with the loyalty expertise and huge repository of data commanded by Stellar, according to the release, allowing the pair to provide brands with a more powerful, all-in-one B2C marketing platform.

Street Fight Daily: Google Fined Record $5 Billion by EU; What Consumers Prefer in Loyalty Programs

Joseph Zappa

Street Fight Daily: Google Fined Record $5 Billion by EU; What Consumers Prefer in Loyalty Programs

TODAY IN DIGITAL MARKETING… Google Fined $5.1 Billion by EU for Monopolizing Mobile Search via Android Practices… Hard Data on the Choices that Make or Break Loyalty Programs… Report: Advertisers Spending More on Search and Amazon, While Social CTRs Drop…

5 Tips for a Successful Mobile Coupon Strategy

Dan Slavin

5 Tips for a Successful Mobile Coupon Strategy

Mobile coupons create a sense of urgency, helping retailers drive short-term spikes in revenue and presenting marketers with new opportunities to collect data, track usage, and laser target the right customers. But how do you build a successful mobile coupon strategy?

How Dunkin’ Thinks About Google Assistant Integration and the Future of Mobile Ordering

Kate Talerico

How Dunkin’ Thinks About Google Assistant Integration and the Future of Mobile Ordering

“Increasingly, brands are being judged by the experience they deliver as much as the product,” said Paul Murray, Dunkin’ brands director of digital experience. “This is a really good example for us where we’re delivering on a great product and we’re also delivering on the experience, and we’re leveraging new technology to do it.”

Street Fight Daily: Media Buyers Weigh in on Facebook’s Data Changes, A New Era for Uber?

Joseph Zappa

Street Fight Daily: Media Buyers Weigh in on Facebook’s Data Changes, A New Era for Uber?

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Agencies: Facebook’s Removal of Third-Party Data Turns Back the Clock on Targeting… A Deep Dive on the Challenges Facing New Uber CEO Dara Khosrowshahi… Paid Search, Shopping Campaign Media Buys Continue to Rise…

How to Keep Customers Loyal in 2017

Stephanie Miles

How to Keep Customers Loyal in 2017

Trends and fads are common in the quickly-evolving local marketing industry, but it appears that loyalty programs are here to stay. So what’s the secret to keeping customers loyal in 2017? To find out, we went directly to the experts and asked what trends they’re seeing within the local merchant community.

Local Loyalty: Klosebuy Plans to Bring Powerful Marketing to Main Street

Rick Robinson

Local Loyalty: Klosebuy Plans to Bring Powerful Marketing to Main Street

New loyalty entrants are looking to make life simpler for the thrifty with suites of services that stretch from the marketer all the way to a consumer’s wallet. And some of those, like Klosebuy, are focusing local — targeting the SMB by giving them the power over loyalty programs once reserved for the big guys.