loyalty | Street Fight - Part 3

5 Reasons to Add Gift Cards to a Digital Loyalty Program

Stephanie Miles

5 Reasons to Add Gift Cards to a Digital Loyalty Program

Promoting customer loyalty is a broad goal that local merchants are tackling in many different ways. While plenty of platforms utilize mobile redemptions and out-of-the-box rewards or coupons to curry favor with consumers, an increasing number of loyalty providers are moving outside the virtual environment with pre-loaded physical gift cards…

Case Study: Salon Increases Average Purchase Price With Card-Linked Offers

Stephanie Miles

Case Study: Salon Increases Average Purchase Price With Card-Linked Offers

Everyone wants a prize, and most people are willing to spend a little more to get one. At least that’s been the experience of Tiffany Amorosino. The co-owner of Bella Sante Spa uses a platform called OfferLink by Cartera to reward customers with free gift cards when they meet certain purchase price thresholds. Since opening her spa in 1996, Amorosino has seen a significant shift in the way SMB marketing is done…

Case Study: Restaurant Rewards Customers With Cash-Back Promos

Stephanie Miles

Case Study: Restaurant Rewards Customers With Cash-Back Promos

After being disappointed by the results of a yearlong advertising campaign with Yelp, The Range Kitchen & Cocktails general manager Edward Camarillo decided to partner with MOGL, a card-based loyalty platform that rewards customers with 10% cash back when they pay with registered credit and debit cards at participating restaurants…

Case Study: Pizza Place Favors Platforms With Low Upfront Costs

Stephanie Miles

Case Study: Pizza Place Favors Platforms With Low Upfront Costs

When Lance Robinson is deciding which marketing platforms are worth trying out at Brothers’ Pies N’ Fries, the Pasadena pizza shop he opened with his two brothers last year, he considers cost before anything else. Robinson prefers pay-as-you-go platforms with low upfront pricing structures, but isn’t interested in daily deal companies that take a cut of his revenue…

Case Study: Portland Café Finds an Eco-Friendly Loyalty Solution

Stephanie Miles

Case Study: Portland Café Finds an Eco-Friendly Loyalty Solution

Coffee shops and punch cards usually go hand in hand. At Rain or Shine Coffee House in Portland, Oregon, however, co-owner Molly Boyl says her eco-conscious clientele was concerned about the impact that paper cards might have on the environment. She found a digital alternative with Perka, a cardless loyalty program that works on mobile phones.

Can Mobile Technology Fix What’s Broken in Loyalty Programs?

Alan Chung

Can Mobile Technology Fix What’s Broken in Loyalty Programs?

New mobile and in-store technology allows merchants to utilize relatively low-cost devices, such as an iPhone or an iPad, to take advantage of data-driven programs that do more than simply count down the punches until a customer’s next free sandwich. Here are two ways in which mobile tech has improved loyalty programs for small merchants…

8 Strategies for Promoting Small Business Loyalty Programs

Stephanie Miles

8 Strategies for Promoting Small Business Loyalty Programs

While big businesses have long managed customer loyalty programs with ease, the same can’t always be said for their small business counterparts. To find out how small business owners should launch their loyalty programs and encourage continued engagement, we spoke to eight experts in the field and asked what merchants need to do to get their programs off the ground…

Armed With New Funding, LocalBonus Stresses Universality, Convenience

Patrick Duprey

Armed With New Funding, LocalBonus Stresses Universality, Convenience

The New York-based company recently closed a $900,000 round of financing, led by Payment Ventures, as well as Actinic Ventures and other angels to compete in the crowded loyalty space. Street Fight caught up with CEO Derek Webster to discuss LocalBonus’s place in the loyalty fray, and to see what the company is planning to do with its new funding…

Street Fight Daily: Yelp Featured, Facebook Pulls Location-Aware App

The Editors

Street Fight Daily: Yelp Featured, Facebook Pulls Location-Aware App

A roundup of today’s big stories in hyperlocal content, commerce, and technology.
Apple To Feature Yelp Check-Ins Within IPhone Maps App (Bloomberg)…

You Won’t Find Friends Nearby Anymore: Facebook Pulls Its Location-Aware Mobile App To Add New Friends (TechCrunch)…
An NJ Hyperlocal Net to Rival Patch, Literally (NetNewsCheck)…

As Passive Loyalty Platforms Arise, Will Merchants Miss the Check-In?

Steven Jacobs

As Passive Loyalty Platforms Arise, Will Merchants Miss the Check-In?

What effect does asking less of the consumer have on the value proposition for the merchant? For companies like Foursquare whose product is built on user-generated data, a passive platform means less relevant and lower quality content. The check-in, for all its issues, created over two billion pieces of content in less than three years…

6 POS Systems With Loyalty Program Integration

Stephanie Miles

6 POS Systems With Loyalty Program Integration

With an increasing number of cloud-based point-of-sale systems now offering their own loyalty tools — and some offering integration with existing rewards programs — merchants have fewer and fewer reasons to pay for separate software systems when managing their small to mid-size businesses. Here are six point-of-sale systems that merchants can use to market their businesses and encourage repeat visits…