Button | Street Fight

Street Fight Daily: Google Appeases Antitrust Regulators on Shopping, Brands Turn to Influencers

Joseph Zappa

Street Fight Daily: Google Appeases Antitrust Regulators on Shopping, Brands Turn to Influencers

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Offers to Treat Shopping Rivals Equally Via Auction… Why More Brands Are Adding Young Influencers to Their Creative and Marketing Teams… The Luxe Lab at Neiman Marcus Signals a Shift in Focus for Department Stores…

Street Fight Daily: MarTech Space Headed for Consolidation, Snap’s Advertising Potential

Joseph Zappa

Street Fight Daily: MarTech Space Headed for Consolidation, Snap’s Advertising Potential

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Marketing Technology Likely to See Widespread Consolidation in 2017… Snapchat’s Ad Platform is Growing Quickly, But Will It Ever Reach Facebook’s Heights?… Google Parent Alphabet Finds New Growth Beyond Search…

Street Fight Daily: Social Platforms Bring Pubs Limited Cash, GM Enables In-Car Data with New SDK

Joseph Zappa

Street Fight Daily: Social Platforms Bring Pubs Limited Cash, GM Enables In-Car Data with New SDK

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Deals with Facebook and Snapchat Are Popular, But They’re Not Big Money-Makers… GM’s New SDK for In-Car Infotainment Apps Offers Access to Nearly 400 Data Points… For Retail, the Next Big Tech-Driven Shakeup is Organizational…

#SFSW16 VIDEO: How On-Demand Is Changing the Way Brick-and-Mortar Businesses Compete With Ecommerce

David Hirschman

#SFSW16 VIDEO: How On-Demand Is Changing the Way Brick-and-Mortar Businesses Compete With Ecommerce

While ecommerce companies have doubled down on taking their chunks out of the local pie, some on-demand services are trying to find ways to use their immediacy to help brick-and-mortar businesses fight back. At Street Fight Summit West earlier this month, a panel looked at this tension between ecommerce and brick-and-mortar.

Street Fight Daily: DoorDash Can’t Reach $1B Valuation, Facebook Preps for Commerce

The Editors

Street Fight Daily: DoorDash Can’t Reach $1B Valuation, Facebook Preps for Commerce

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… DoorDash May Be Latest Example of Valuation Pushback (Silicon Valley Business Journal)… Retailers and Shoppers Are Pushing the Right Buttons on ‘Remote Control’ Commerce (GeoMarketing)… You Thought Uber Was Already Everywhere, But Just Wait (The Verge)…

Dealmakers: On-Demand and Deep-Linking Companies Born Under a Lucky Star

Charity Huff

Dealmakers: On-Demand and Deep-Linking Companies Born Under a Lucky Star

Two areas in the industry I see creating genuine value are in-app search, or “deep linking,” and on-demand tech. In both cases, the value these two segments of our industry bring is in the efficiencies they create. In other words, where and how they reduce friction in consumer transactions is where we will see 2016 investment and M&A activity.

Street Fight Daily: Yahoo Signs a Search Deal with Google, MapQuest Launches Brand Refresh

The Editors

Street Fight Daily: Yahoo Signs a Search Deal with Google, MapQuest Launches Brand Refresh

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo Has Signed a Deal with Google to Provide Search Ads (Business Insider)… MapQuest Wants You to Love It Again (The Next Web)… Google Discloses More Search Data to Woo Retailers (Wall Street Journal)…

#SFSNYC: Button, Urgent.ly, and Pager on Whether or Not On-Demand is Really Necessary in Local Commerce

Annie Melton

#SFSNYC: Button, Urgent.ly, and Pager on Whether or Not On-Demand is Really Necessary in Local Commerce

Of all the changes mobile has wrought, on-demand arguably has made the biggest splash. The emergence of companies offering products and services immediately, with only a tap or two of a phone or tablet screen, is pushing incumbents to change their business models to stay on top of their industries. Three of these young-gun threats — Button, Urgent.ly, and Pager — made an appearance at the Street Fight Summit, speaking on a panel about on-demand in local commerce.

Connecting the Local-Mobile Economy, One Step at a Time

David Card

Connecting the Local-Mobile Economy, One Step at a Time

Hyperlocal, mobile, on-demand contextual commerce enabled by buy buttons within mobile apps — that’s the new string of buzzwords making the rounds at industry conferences. The market reality: It’s going to take a while for this string to play out in the connected local economy. A key reason is that even as mobile disrupts search, most marketers and merchants can’t expect to get their own app on a majority of users’ home screens.

Street Fight Daily: The Future of Search, Button’s Big Mobile Commerce Partnerships

The Editors

Street Fight Daily: The Future of Search, Button’s Big Mobile Commerce Partnerships

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Looking Ahead: The New Search Landscape (Search Engine Land)… Mobile Startup Button Inks Airbnb, Ticketmaster Deals to Link Bookings to Other Apps (Recode)… Microsoft’s New Windows Phone App Lets You Recommend Home Maintenance Services to Friends (The Next Web)…