News & Analysis

Hearst Papers Tested to Perfect the Vital ‘User Experience’

by Tom Grubisich Share this  
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Revenue SVP Esfand Pourmand wants the group’s 17 dailies and 57 weeklies to maximize their revenue potential. To do that he knows they also have to enrich “user experiences” across multiple platforms.

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The Buzz on Wikileaf: Compare Pot Prices Then Map a Route to Your Next High

by Rick Robinson Share this  
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A GasBuddy for pot? Why not? That seems to be the conclusion of one Seattle-based entrepreneur, whose location-based pricing-and-reviews service wants a slice of what he estimates will be an $8 billion industry in 2017.

News & Analysis

Street Fight: Uber’s Q3 Losses ‘Eye-Popping’, Snap Makes Moves on Ad Tech

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber’s Loss Exceeds $800M in Third Quarter on $1.7B Net Revenue… With Acquihire of Flite, Snapchat Looks to Boost Ad Tech Capabilities… Small Business Owners Pessimistic About Holidays but Hopeful for 2017…

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Finding Success as a Digital Agency, DAC Group Expands Deeper Into Europe

by David Hirschman Share this  
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The legacy listings company has undergone a transformation over the past five years, doubling revenue while shifting its mix from 80% print to 90% digital. We caught up with CEO Norm Hagarty to talk about DAC Group’s two recent international acquisitions and where he thinks local is heading.

News & Analysis

Street Fight Daily: Google’s Mobile-First Index, Mobile Marketing to Millennials

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Case Study: Some Potential Sticking Points with Google’s Mobile-First Index… Report: Millenials, Gen-Zers, And Brick-and-Mortar Retail… Uber’s Clash with Regulators Moves to Self-Driving Cars…

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Openings and New Hires at Foursquare, Pinterest and Verve

by Geoff Michener Share this  
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Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Yext, Gravy, CTIA, and Soleo.

News & Analysis

Raise Report: New Funding for JumpCrew, Thanx, Breather

by Joseph Zappa Share this  
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Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Movinga, Nectar, Mojio, and Splash.

News & Analysis

LBMA Podcast: Amazon Go, Minute Maid, InMarket and PlaceIQ

by Asif Khan Share this  
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This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Ashley Furniture, Google’s Winter Wonderland, Gimbal / Mobile Majority, Mall of America, and Shelfbucks.

News & Analysis

Street Fight Daily: Retailers Try Google’s Promoted Places, GrubHub’s Social Strategy

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Retailers Test Out Google Maps Promoted Places Ads… 65% of Connected Device Owners Are Open To IoT Advertising… With Digital Revolution, Expectations for Marketers Shift Toward Revenue Generation…

News & Analysis

Foursquare Data Shows Shopping Patterns for Star Wars Fans and Trekkies

by The Editors Share this  
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Marking the release of the new Star Wars movie, Rogue One, today, Foursquare has put together an interesting infographic analyzing data from people who checked into Star Wars: The Force Awakens and Star Trek Beyond.

News & Analysis

SweetIQ Launches Next-Gen Listings Network

by Stephanie Miles Share this  
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Local search marketing platform SweetIQ is releasing its “next generation” listings network today, enabling marketers to list businesses across more than 100 search and discovery websites.

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Brandify Launches Mobile-First Incubation Lab

by Stephanie Miles Share this  
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Multi-location digital marketing platform Brandify announced this morning that it’s debuting Brandify Labs, a mobile-first incubator focused on innovation. “The local marketing ecosystem is consolidating,” says Brandify CEO Manish Patel. “After 20 years in this market I predict there is going to be a vacuum, one that is going to call for more intelligent and sophisticated […]

News & Analysis

Street Fight Daily: Microsoft Partners With Here, Uber Self-Driving Ops in SF Halted

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Here and Microsoft Expand Mapping Deal, Expanding Into Connected Car Data… California DMV Orders Uber to Stop Operating Its Self-Driving Cars In SF… Google’s Share of Referrals to Publishers Drops Significantly…

News & Analysis

How Will Email Marketing Change in 2017?

by Stephanie Miles Share this  
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In a survey of more than 500 email marketers, Campaigner found that the top email marketing challenge in 2016 was increasing open rates, followed by creating compelling content and earning new subscribers.

News & Analysis

Street Fight Daily: Uber Launches Self-Driving Cars in SF, Yelp Starts Cash-Back Program

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Takes Self-Driving Cars to San Francisco… Yelp Launches Cash-Back Program… Can Google’s User Reviews of Local Businesses Beat TripAdvisor At Its Own Game?…

News & Analysis

Vistaprint Continues Push Into Digital with Focus on Micro-Business Market

by Stephanie Miles Share this  
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As the company’s platform expands beyond print to include a full-service digital marketing suite, it’s working overtime to change public perception and expand its role as an all-in-one service provider for small and mid-size firms.

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Street Fight Daily: Foursquare and Nielsen Team Up on Attribution, Moz Local Partners with Yelp

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare, Nielsen Team Up to Map Digital Ads to In-Store Visits… Moz Local Offers New Capabilities in Partnership with Yelp… Facebook’s Latest Measurement Error Irks Marketers…

News & Analysis

Street Fight Daily: Lyft’s Impact on Hyperlocal Commerce, Facebook’s Ad-Counting Troubles Persist

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft Touts Its Benefits for Hyperlocal Commerce… Facebook Reports New Issues with Ad-Counting Tools… In Smart Home Race, Microsoft, Google, Amazon Vie to Be ‘Hub of Everything You Do Online’ …

News & Analysis

How to Foster Culture at Early Startups? Stylu Founder Says Just ‘Be Yourself’

by April Nowicki Share this  
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“Startup culture is very unique,” says Stylu’s CEO Justin Colombo. “There’s no such thing as rules. It’s good to have structure, but we’re very open-minded. We’re just moving forward naturally according to our culture and our style.”

News & Analysis

LBMA Podcast: Adquick, Spotify, McDonald’s and Blippar

by Asif Khan Share this  
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This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Hormel, Talians app, Tree Elves and King of Pops, Commerce Signals, PlaceIQ, Broadsign, Here Maps and Twitter, and Apple Maps.

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