November 2017 – Street Fight

Street Fight Daily: Social & Mobile Video Dominate Ad Spend, Pubs Go Brick-and-Mortar

Joseph Zappa

Street Fight Daily: Social & Mobile Video Dominate Ad Spend, Pubs Go Brick-and-Mortar

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Forrester: Walled Gardens and Mobile Video Will Dominate the Future of Ad Spend… Publishers Set Up Shop on the Streets for the Holidays… BuzzFeed Is Laying Off 100 Employees After Missing Revenue Goals…

Foot Traffic Analysis Shows Height of Black Friday Retail Bump

Stephanie Miles

Foot Traffic Analysis Shows Height of Black Friday Retail Bump

The 2017 holiday shopping season is off to a healthy start, with consumer spending on Black Friday reaching a record $5 billion. Data from ShopperTrak shows that traffic at brick-and-mortar stores decreased less than 1% from Black Friday last year, which is actually good news compared to what some analysts had been fearing.

Sponsored Content: Managing a Coordinated Local Presence Management Strategy

Advice Local

Sponsored Content: Managing a Coordinated Local Presence Management Strategy

Surveys of both SMBs and enterprise local marketers show that both use a variety of marketing channels, so evaluating each channel’s effectiveness on its own, and then coordinating marketing programs across those channels, is important. But marketing channels fuel each other and produce multiplier effects.

Mobile Strategies That Retail Brands Are Using to Fuel Holiday Sales

Stephanie Miles

Mobile Strategies That Retail Brands Are Using to Fuel Holiday Sales

This holiday season, retailers with physical locations are working feverishly to compete against e-commerce giants like Amazon. Technologies that capture historical, location-based data from devices have become the next great hope for these brands, even as the physical and online shopping worlds continue to merge.

Street Fight Daily: What the Time Sale Portends for Media, Moment of Truth Approaches for Uber

Joseph Zappa

Street Fight Daily: What the Time Sale Portends for Media, Moment of Truth Approaches for Uber

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… What the Blockbuster Sale of Time Inc Means for the Media… Here’s What You Need to Know About Softbank’s Tender Offer for Uber Coming Tomorrow… As Amazon Marketing Grows, Agencies Sees an Opportunity…

Street Fight Daily: Snap Selling New Type of Ad, Net Neutrality Repeal Could Affect Marketers

Joseph Zappa

Street Fight Daily: Snap Selling New Type of Ad, Net Neutrality Repeal Could Affect Marketers

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Is Selling a New Type of Ad in Time for the Holidays: Promoted Stories… Marketers Fear the FCC’s Plan to Kill Net Neutrality Could Affect Advertising Prices… Advertisers Express Interest in Bringing Programmatic In-House..

How the End of Network Neutrality Could Affect SMBs and the Public Interest

Peter Krasilovsky

How the End of Network Neutrality Could Affect SMBs and the Public Interest

For many years, the government’s assessment of the public interest was to encourage Web access to all. The current FCC, however, contends that this position is better met by eliminating the net neutrality rules — that SMBs will be able to have a variety of ISP options based on their actual needs with the end of the net neutrality rules.

Street Fight Daily: Uber Hid 2016 Data Breach from Users, Huge Ad Fraud Scheme Uncovered

Joseph Zappa

Street Fight Daily: Uber Hid 2016 Data Breach from Users, Huge Ad Fraud Scheme Uncovered

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Hid a 2016 Data Breach That Affected 57 Million People And Paid Off the Hackers… Fake-Ad Operation Used to Steal from Publishers Is Uncovered… The NYT Is Making All of Its Ads Available Programmatically…