News and Analysis
App Science Audiences Deliver Higher Attention Than CTV Averages, Study Finds
As connected TV shifts from a reach-first channel to a performance-driven medium, attention … not impressions … is emerging as the metric advertisers care about most. New research from TVision suggests that CTV effectiveness is increasingly shaped by audience strategy, not just premium inventory labels. The study found that campaigns using App Science audience segments […]
Basis and Mediaocean Aim to Automate the Full Media Lifecycle
In an advertising ecosystem increasingly defined by fragmentation, operational complexity, and rising pressure for accountability, automation has moved from incremental improvement to strategic necessity. That shift is at the heart of a new integration partnership between Basis and Mediaocean, which together are seeking to automate the entire media lifecycle , from planning and activation through […]
Think National, Speak Local: Why Content Localization Drives Brand Trust
Brands earn attention when they sound like they belong. For national organizations, that sense of belonging doesn’t happen by accident. Content localization is the bridge between a big brand promise and a personal, community-level connection. It’s how a national healthcare message resonates in a small-town clinic, or how a nonprofit mission becomes a topic of […]
Commentary
Why 2026 Will Finally Change How Advertising Works
For years, the advertising industry has talked about transformation. In 2026, it stops being a discussion and starts becoming operational reality. Agentic AI, collapsing silos between creative and media, and accelerating consolidation are no longer emerging trends—they’re actively reshaping how campaigns are built, activated, and staffed. The biggest shift won’t be that AI is involved, […]
Streets Ahead: TikTok News, Google Reviews, and the New Rules of Local Visibility
In this week’s Streets Ahead update, SOCi discusses the TikTok emerging as the top news platform, evidence that service areas don’t influence Local Rankings and Google now moderating review responses. TikTok Emerges as the Top News Platform for Young Adults The News New survey data from the Pew Research Center indicates that TikTok has overtaken long-standing […]
The “Future of TV” Is Here: 4 Video Shifts That Will Define 2026
For the past decade, ad tech has talked about the “future of TV.” In 2026, that future stops being hypothetical. The infrastructure is in place, streaming is now the primary viewing mode for many audiences, and measurement is finally tying exposure to outcomes. The result is a decisive turning point for video: CTV advertising shifts […]
Latest Posts
App Science Audiences Deliver Higher Attention Than CTV Averages, Study Finds
As connected TV shifts from a reach-first channel to a performance-driven medium, attention … not impressions … is emerging as the metric advertisers care about most. New research from TVision suggests that CTV effectiveness is increasingly shaped by audience strategy, not just premium inventory labels. The study found that campaigns using App Science audience segments […]
Why 2026 Will Finally Change How Advertising Works
For years, the advertising industry has talked about transformation. In 2026, it stops being a discussion and starts becoming operational reality. Agentic AI, collapsing silos between creative and media, and accelerating consolidation are no longer emerging trends—they’re actively reshaping how campaigns are built, activated, and staffed. The biggest shift won’t be that AI is involved, […]
Streets Ahead: TikTok News, Google Reviews, and the New Rules of Local Visibility
In this week’s Streets Ahead update, SOCi discusses the TikTok emerging as the top news platform, evidence that service areas don’t influence Local Rankings and Google now moderating review responses. TikTok Emerges as the Top News Platform for Young Adults The News New survey data from the Pew Research Center indicates that TikTok has overtaken long-standing […]
The “Future of TV” Is Here: 4 Video Shifts That Will Define 2026
For the past decade, ad tech has talked about the “future of TV.” In 2026, that future stops being hypothetical. The infrastructure is in place, streaming is now the primary viewing mode for many audiences, and measurement is finally tying exposure to outcomes. The result is a decisive turning point for video: CTV advertising shifts […]
2026: The Year the Industry Pushes Beyond Fragmented Measurement
2026 is shaping up to be the year the video advertising industry moves beyond accepting fragmented measurement. Between the midterm political spending crunch, the convergence of linear and streaming, and growing pressure from brands to deliver real business outcomes, the cracks in today’s system are becoming impossible to ignore. Some of the most significant disruption […]
Basis and Mediaocean Aim to Automate the Full Media Lifecycle
In an advertising ecosystem increasingly defined by fragmentation, operational complexity, and rising pressure for accountability, automation has moved from incremental improvement to strategic necessity. That shift is at the heart of a new integration partnership between Basis and Mediaocean, which together are seeking to automate the entire media lifecycle , from planning and activation through […]
What Email Marketing Will Look Like in 2026
The inbox is about to get personal in ways we’ve never seen before. After years running cold outreach email marketing campaigns for hundreds of businesses and analyzing more than 50 million emails, I’ve watched the email channel evolve from spray-and-pray blasts to segmented sequences. But what’s coming in 2026 makes everything we’ve done look like […]
Think National, Speak Local: Why Content Localization Drives Brand Trust
Brands earn attention when they sound like they belong. For national organizations, that sense of belonging doesn’t happen by accident. Content localization is the bridge between a big brand promise and a personal, community-level connection. It’s how a national healthcare message resonates in a small-town clinic, or how a nonprofit mission becomes a topic of […]
2026 Predictions: Where Multi-Location Brands Win Next
As we head into 2026, multi-location (MULO) and franchise brands are walking into one of the biggest opportunities we’ve seen in years. Not because there’s a shiny new channel that suddenly solves everything, but because Paid, Earned, and Owned Media are finally starting to work together in a way that rewards brands who think locally […]
Turning Reviews Into Intelligence: How Agencies Can Unlock Multi-Location Insights
For agencies managing multi-location businesses, reviews are no longer just a ranking factor or a measure of reputation. In today’s AI-driven local search ecosystem, reviews have evolved into a rich source of actionable intelligence — a tool that agencies can use to uncover operational issues, inform marketing strategies, and fine-tune brand messaging across locations. Treating […]
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Why 2026 Will Finally Change How Advertising Works