Openings and New Hires SalesFuel, Upserve, Search Influence

Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at the LA Times, Broadly and Macy’s

LBMA Podcast: Ant Financial, Proxama + Primesight, PlaceIQ

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Coke’s AI vending machine, Dex merges with YP, Commutestream.

Three Lessons from the Dex Media/YP Merger

For Dex Media and YP to become DexYP, they had to teach one another three lessons that every business in the local space should know: the primacy of distribution, the fallacy of stagnation, and the inevitability of market consolidation.

Street Fight Daily: Verizon Seeks Massive Data Deal, Yelp’s Google Grudge

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Is DexYP the Consolidator That Local Has Been Waiting for?… Verizon’s Plan to Challenge Google and Facebook is Fraught with Challenges… Yelp’s Six-Year Grudge Against Google…

Dead Fingers Still Walking?

While Google and Facebook may have a lock on consumers and big advertisers, in no way do they have a lock on SMB advertisers. If Dex Media/YP can provide a better experience for its advertisers, it’s got a real shot at keeping those fingers walking well into the future.

Is DexYP the Consolidator That Local Has Been Waiting for?

On the brand side, the challenge DexYP will face is reinventing the brand to be relevant for today’s younger business owners. Millennial entrepreneurs attach no value whatsoever to the Yellow Pages brand and history.

Street Fight Daily: Uber Embraces Reform as CEO Takes Leave, B2Cs Struggle with MarTech Integration

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Embraces Major Reforms as CEO Takes Leave… Melding Marketing and Ad Tech a Challenge for B2C Companies… Gen Z Is Not Mobile First; It’s Mobile Only..

#SFSNYC: YP Focuses on Audience to Keep Growing and Deliver Value to Clients

At Street Fight Summit in Brooklyn on Tuesday, Jared Rowe, CEO of YP, sat down with Andrew Shotland, proprietor of Local SEO Guide, to talk about recent trends and best practices in hyperlocal tech and marketing as well as his company’s efforts in the space.

YP’s Rowe: Hybrid Print/Digital Offerings Can Reinforce Value

The company’s chief executive, Jared Rowe, talked about where YP saw its sweet spot. In particular, he spoke of a “blended” print and digital model where publishers could move consumers “back and forth, and in between” to create more value for local businesses.

Street Fight Daily: Alexa Now Sets Up 2-Hour Deliveries, Walmart to Make More E-Commerce Acquisitions

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Extends Alexa’s Voice Shopping Smarts to Include 2-Hour Prime Now Deliveries… Walmart E-Commerce CEO Marc Lore Says the Company Will Make More Acquisitions… Yext Hits $124 Million in Revenues in 2016-2017…

Street Fight Daily: Snap Valuation Jumps to $34 Billion, SMBs Shift Marketing Spend to Digital

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Shares Surge 44% in Market Debut… Small Businesses Shift Marketing Spend to Digital… For Quartz, Bots Are a Chance to Build a New Path for Interacting with News…

YP CEO: Tech Companies Have Required ‘More of Our Clients Than We Need To’

In August, YP announced that former Cox Automotive Media Solutions Group President Jared Rowe would take the company’s helm as CEO. Street Fight recently caught up with Rowe to talk about how he’s found the first few months on the job, how he thinks local is evolving, and when he thinks the last print Yellow Pages will eventually be printed.

Street Fight Daily: Google Beefs Up Data on Foot Traffic, Consumers Plan Holiday Shopping Online

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Adds Store Visits Data to AdWords Distance and Location Reports… Consumers Turn to the Web to Plan Out Black Friday Shopping… Brick-and-Mortar Retailers Can Take Back the Holiday Momentum…

How Should SMBs Track ROI From Local Search?

It’s likely that many local merchants misunderstand the importance of using tracking metrics to inform their marketing practices, or they feel overwhelmed at the thought of adding yet another task to their overcrowded plates. To find out how these business owners could be doing a better job of tracking local search metrics, we asked top experts in the field.

How Location Data Influences Consumer Buying Decisions

According to a new report from YP, 37% of consumers won’t consider local businesses with inconsistent information online, and 32% won’t consider a business with the wrong information listed on its website. Even inconsistent messaging and website content is enough to dissuade multi-channel shoppers.

Street Fight Daily: Kalanick Calls Self-Driving Tech Race ‘Existential,’ Facebook Ramps Up E-Commerce

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Kalanick Says Uber Has 40 Million Monthly Riders Paying $50/Month, Calls Self-Driving Tech Race ‘Existential’… How Location Data Influences Consumer Buying Decisions… Any Business on Facebook Can Now Sell Goods Right From Its Page…

Openings and New Hires at YP, RetailNext and TigerPistol

Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Yodle, Infogroup, Bridg, and Valpak.

Street Fight Daily: Uber Racks Up Big Losses, Businesses Coming to WhatsApp

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Loses At Least $1.2 Billion in First Half of 2016… WhatsApp to Let Business Operate on its Platform… Major Quick-Serve Restaurant Deploys Drones for Food Delivery…

Street Fight Daily: YP Names New CEO, Uber Offers Self-Driving Car Rides for Free

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ex-Cox Exec Jared Rowe Named YP CEO… Travis Kalanick on Uber’s Bet on Self-Driving Cars: ‘I Can’t Be Wrong’… The New York Times Shutters NYT Now App…

Street Fight Daily: Foursquare Debuts Attribution Dashboard, MyTaxi Merges with Hailo

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare Debuts a Dashboard for its Foot Traffic Measurement System… MyTaxi Reportedly to Merge with Hailo in Bid to Compete with Uber… Verizon-Yahoo Deal is the Best Possible Outcome for Consumers and Marketers…