Over the past few years, a number of national retailers have added mapping technology into their mobile apps. Even more retailers have given store associates handheld devices with integrated indoor location features, putting the answers to frequently asked questions—like where products are located and how to get to certain store departments—at their fingertips.
Even though location and mapping technology is embedded into many consumer-facing shopping apps, and it’s used by retailers to fuel both their marketing initiatives and back-end operations, publicly explained use cases from retail brands are rare. Here are five examples of how retailers are applying the technology and using mapping to fundamentally change the in-store shopping experience.
On this week’s Location-Based Marketing Association podcast: Factual partners with Airship & Braze, Class action against all 4 U.S. mobile operators, Decathalon opens first U.S. store, Burger King delivers in Mexico City traffic jams, Para’Kito goes AR with Georgia Pacific, Walgreens teams with Narvar.
On this week’s Location-Based Marketing Association podcast: Cedars Sinai goes Alexa, Fred Perry + Raf Simons launch virtual map shopping, Kontakt.io new SMB play, ESRI acquires Indoo.rs, Ford integrates What3Words, Walgreens accepts Alipay in the U.S.
On this week’s Location-Based Marketing Association podcast: Urgent.ly gets $21M, AisleLabs adds payments, Ahold Delhaize deploys 500 robots, TomTom sells telematics for $1B, Adobe to measure OOH, Walgreens tailors ads on coolers.
On this week’s Location-Based Marketing Association podcast: Coty’s AR smart mirror for hair, JDA + InContext for in-store ops, Postmates gets $100M, Safegraph launches IP-to-Place, Germany says no to Amazon Dash, Walgreens partners with Microsoft.
Among Kroger’s latest innovation is a partnership with online grocer Ocado. Kroger is licensing Ocado’s technology—the only grocer in the United States to do so—in order to benefit from its digital-native mastery of automated warehouse operations and on-demand delivery. The company will be expanding its number of warehouses powered by Ocado’s technology in 2019.
On this week’s edition of the LBMA podcast: Facebook’s nearby friends, Lime in Canada, Pinterest + Oracle & Ninth Decimal, TGI Fridays, Kroger + Walgreens, Ford + JC Decaux. Special Guest: Jigar Shah – Miles.
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Small Businesses Are Missing the Boat on Social… Pinterest is Quietly Gaining a Foothold Among Marketers… WaWa, Walgreens and Others Try to Clean Bad Map Data…
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook, In Cross Hairs After Election, Is Said to Question Its Influence… FAQ: All About Google’s Mobile-First Index… How Walgreens’ App Update Will Leverage Beacons to Improve the In-Store Experience…
On the show: Web.com acquires Yodle; Alibaba invests in Groupon; Walgreens gets deeper into beacons; Kontakt.io raises $5M clams; Foursquare + Delivery.com; Exterion pulling O2 customer data for OOH targeting; Yoose + Telkomsel case study
LBMA Podcast: Starship Technologies Planning Fleet of Delivery Robots, MediaSignage Geotargets Moving Cars
On the show: Starship Technologies is planning a fleet of delivery robots; MediaSignage geotargets moving vehicles; LISNR raises $10 million; Amazon kills Amazon Local and Amazon Register. Plus, member news from Facebook; Walgreens; Apple; Google; SweetIQ; what3words + ESRI.
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Postmates Is Buying Sosh, a Service for Discovering Local Activities (Fortune)… Facebook’s New Tools Let Merchants Tailor Ads for Nearby Consumers (Adweek)… How Handy’s Founder Oisin Hanrahan Is Scaling His Startup into an On-Demand Powerhouse (The Next Web)…
This month’s Brand Battle, in conjunction with Brandify, compares the local digital marketing footprint of two of the country’s largest pharmacy chains: CVS and Walgreens. The contest was close on several counts, but Walgreens emerged as the winner, edging CVS in five of the six categories evaluated.
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Tested Package Delivery by Newspaper Trucks (Wall Street Journal)… Why Starbucks’ Order and Pay Is More Than Milk Froth (TechCrunch)… IAB: First Half 2015 Ad Revenues $27.5 Billion, Search Captures 50 Percent (Search Engine Land)…
On the show: Walmart’s Simple Text shopping assistant; Walgreens rewards customers for activity tracking; ordering pizza from the street courtesy of JCDeaux; LOCALīz from Bulzi; Droneports in Rwanda; Sunshine crowdsourced weather app; your opinion pays at Portland’s SamplingLab; using digital solutions to enhance the customer experience. Plus, news from RevTrax; Salvation Army; and eyeQ.
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber-Style Surge Pricing May Catch on with Retailers (Forbes)… Why Walgreens Is Partnering with Postmates and Betting Big on Mobile (LinkedIn Pulse)… Kroger Tests ‘Smart Shelf’ Technology (Indianapolis Star)…
On the show: SmarTone Telecom complicates the KISS principle; SeeLight helps the blind cross the street; Area360 raises $3.5M; Yogrt rakes in $3M. Plus news from Mondelez Shopper Futures, Unacast and Coke, Walgreens, InMarket, Millennial Media, and AOL.
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… One of Google’s Most Influential Execs Was Replaced as the Head of Google Maps and is Biding his Time (Business Insider)… Retale, The App That Puts Weekly Store Circulars On Your Smartphone, Raises $12 Million (TechCrunch)… Once Left For Dead, is Foursquare Coming Back? (San Francisco Business Times)…