Street Fight Daily: Postmates’ Walgreens Partnership, Twitter and Square’s Election Collab

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Beautiful Pharmacist Portrait in a Drugstore

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

You Can Now Get Your Prescriptions Delivered to You from Walgreens (Business Insider)
Delivery startup Postmates is adding another big name to a list of partners that already includes Chipotle and 7-Eleven: Walgreens and Duane Reade. In addition to everyday items and medicine, you’ll be able to get your prescriptions delivered within an hour.

Twitter Courts U.S. Presidential Campaigns with New Donations Service (Wall Street Journal)
Jack Dorsey’s Twitter and Square worlds are colliding, as campaigns are embracing a new service offered by the social media platform to raise political cash, particularly small donations, through the payments processor. Twitter timed the launch to fall just ahead of Wednesday’s Republican debate because many users are expected to watch it with their phone as a second screen. (Subscription required)

Estimote’s Cheney: Beacons Will Solve Online-to-Offline Attribution (Street Fight)
There’s never been a good way to attribute the actions consumers take in the physical world to what they do online. Beacons are the answer to the attribution loop problem, said Estimote co-founder Steve Cheney.

Why Ad Blocking Is Good News for Almost Everyone (Ad Age)
Tom Goodwin: The power of Apple is in the new behaviors it popularizes. Ad blocking could be the next prime example, especially since enabling it on mobile collides with arguably the biggest shift of money in advertising’s history, from traditional media to the mobile screen.

How the Marketing of SMB Marketing Services Is Evolving (Street Fight)
Joe Morsello: The marketing of digital marketing services was once built on guarantees of leads, new customers, clicks, and the like. But when it comes to promoting SMB marketing products and solutions, the rhetoric and tactics have shifted. The new direction is more consultative and driven by content.

Google My Business App Redesign Reflects Local Business Search, Listings Needs (GeoMarketing)
Google’s upgrading of its My Business app aims to provide a more streamlined experience for SMBs that want to use the tool to manage their digital presence, but which may have small marketing budgets and/or may not be particularly tech-savvy. The deeper question is whether the effort is actually enough to bolster Google’s local efforts and attract more SMBs.

How Macy’s Plans to Revive Its Department Stores (Retail Dive)
Rather than being seen as a go-to place for every need, department stores have now turned to outside partnerships to help attract shoppers and expand their customer base. Macy’s is trying to emerge from its slump by focusing on seamless shopping from online to in-store, an omnichannel fulfillment process, recruiting top tech talent in Silicon Valley, and expanding its same-day delivery.

Panama Lets You Share Anonymous Location-Based Video (TechCrunch)
“Panama is designed to give you a looking glass into the world immediately around you, as well as teleport you to other places around the world; that ultimately shortens distances between people,” said founder Jonathan Swerdlin. “It’s a living history created by everyone for a single location.” Swerdlin will join us as a speaker at the Street Fight Summit in New York on October 20th.

Digital Tactics Work Across the Buyer Journey (eMarketer)
Some marketing tactics work best when the audience is early in the purchase process, while others shine closer to conversion. But social media, websites, email, and other digital approaches are effective throughout the customer journey, with social media as the top channel at every stage except conversion.

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