Why Mobile Ads Need Form and Function (VIDEO)

Verve VP and creative director Walt Geer believes that effective mobile local advertising balances form and function. The view towards proper balance stems from Geer’s longstanding position that more attention needs to be paid to creative in mobile ad campaigns.

The SDK Equation: Four Questions for Restarting the Conversation on Publisher Integration

How can mobile marketing restart the conversation around SDK integration with publishers, industrywide? Let’s start with distinctions and empowerment — key ways that the industry can arm publishers with the knowledge they need to evaluate a good SDK while detecting the badly built versions.

Reimagining the Mobile Banner: In-App Ad Innovation Spares Brands from Google’s Interstitial Pinch

The future of our work is about designing smarter ways to reach users, so we need to focus on ways to drive engagement, not distraction. And that means finding subtle things that trigger the meaningful interactions. This isn’t 1999; we’re not building banners for last century’s desktop.

So, as January 10 approaches, let’s look at some creative models from the app side of the table

Verve CEO: Eliminating Uncertainty in Location Data Is ‘Critical’ for Mobile

Street Fight recently caught up Nada Stirratt to talk about how brands are coming to understand location as a part of their mix, why high-quality location data is so vital for marketers, and where the “white space” is in local tech.

LBMA Podcast: Jet.com Job Prospects Experience the Office Using VR, PillPack Location-Based Alerts for Your Meds

On the show: Jet.com is using Samsung Gear VR to help job prospects experience the office; PillPack brings reminders and location-based alerts for your drugs; Uber partners with TomTom; PriceLocal launches in Charlotte; SingPost developing the O2O mall of the future. Plus, news from Coke; Google; Verve + Moat; Blippar; and Spotify.

Openings and New Hires at Moasis, EBTH, and Tout

Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. In this week’s column, Moasis hires two ex-Googlers to its c-suite, Everything But The House makes a spree of executive hires, and video network Tout woos away a Deseret Digital Media leader.

Openings and New Hires at 4Info, Matchcraft, Foursquare and Yieldbot

Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. In this week’s column, Triangle Business Journal gets a new president, Verve Mobile staffs up, and the Daily Voice hires a new publisher.

LBMA Podcast: Google’s Location Aware Search, xAd’s ‘Meaning of Local’

On the show: Thync’s digital drug; Indoor Atlas partners with Aisle411; Marriott and Netflix Travel Brilliantly together; Nomadic Gifts brings back the carrier pigeon; Verve Mobile acquires Fosbury; Facebook gives away beacons…

Street Fight Daily: Verve Mobile Buys Beacon Startup, MindBody Files for IPO

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Wallets, Smart Coupons, And iBeacons: Verve Mobile Acquires Fosbury (VentureBeat)… Wellness Startup Mindbody Isn’t the Cure for This Ailing IPO Market (Pando)… Google’s Amazing Location-Aware Search Finds Answers About Nearby Places (Search Engine Land)…

Verizon Now Owns an Ad Tech Company — Here’s What It Means for Local

We caught up with a handful of ad tech executives to breakdown the news and evaluate the potential impact of the a Verizon-AOL tie-up on the mobile, and particularly, local ad tech sector.

Openings and New Hires at Verve Mobile, UpCity, xAd,Truecaller

Every two weeks, Kelly Benish — who knows practically everyone in local — covers some of the latest job changes taking place in this dynamic industry. (Plus, scroll down for jobs on offer now.) Brad Herman – Verve Mobile Verve Mobile announced the appointment of its first chief business development officer, Brad Herman. The announcement […]

New Verve CEO: Mobile/Location Combo Will Continue to Increase in Importance

Last month, Verve Mobile, one of the earliest local-mobile marketing firms, parted ways with its long-time CEO Tom MacIssac. We caught up with the company’s new chief executive, Nada Stirratt, to talk about where she sees the industry headed.

Openings and New Hires at Dex, Block Communications and Verve

Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at Medallia, MultiView, Tiger Pistol, Degreed, and many more…

Street Fight Daily: Groupon Sells TicketMonster Stake, Verve Hires New CEO

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon Sells Controlling Stake in Korean Site Ticket Monster for $360 Million (Recode)… Verve Mobile Taps Acxiom’s Stirratt As CEO (MediaPost)… ‘Mobilegeddon’ Could Be Bad News For 40% of Top Websites (USA Today)…

LBMA Podcast: Amazon’s Local Register, Dealmaker Media’s CEO

On the show: Verve Mobile’s programmatic direct platform; VMBeacon brings mannequins to life; Cucalu confounds; Yahoo buys it’s 31st mobile company, Zofari; Glympse works on your wrist; and Gilbarco-Vedder Root teams with Verifone at the gas pump…

xAd CEO: Small Businesses Still a ‘Huge, Huge Market’ for Ad Tech

Location marketing company xAd, which started as a search advertising firm five years ago, generated over $65 million in run-rate revenue by the end of last year, half of which came from small and medium-sized businesses. Street Fight recently caught up with the company’s chief executive Dipanshu Sharma to discuss the challenges in finding recurring revenue in mobile, how location can solve that problem, and where the money would come from to build a lasting local advertising company in mobile…

Will Mobile Ad Tech Consolidate? Not Yet, Says Verve CEO

There’s a debate, particularly within mobile advertising technology, over whether location is a feature or a sector unto itself. Street Fight recently caught up with Tom MacIsaac, chief executive at Verve Mobile, one of the earliest mobile-local advertising technologies to the market, to discuss the prospect of consolidation, the data quality problem in mobile, and what the endgame might be for location ad tech…

Street Fight Daily: Google Books Hotels, What’s Next for Square?

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyGoogle Checks In to the Hotel Business (Wall Street Journal)… A Sale or IPO or More Funding? Here’s What Might Be Next for Square (Recode)… Uber’s Threat Finally Hits as Postmates Surges to 10k Deliveries a Week (Pando)

Street Fight Daily: Groupon’s Big Redesign, Local Ad Tech Moves Outdoors

A roundup of today’s big stories in hyperlocal content, commerce, and technologyGroupon Builds New Website, Eyeing Marketplace Growth (USAToday)… Vistar And Verve Link DOOH, Mobile Screens, Create Location-Based Programmatic Platform (MediaPost)… Square Market Is Attracting Sellers That Have Never Taken A Reader Payment (GigaOm)…

5 Tools for Point of Interest Geo-Targeting

As the technology behind the most popular geo-targeting platforms continues to improve, marketers have begun to refine their tactics to improve the ROI of their campaigns. One of the latest trends in the world of geo-targeting is known as point-of-interest (POI) targeting, or geo-conquesting…