Street Fight Daily: Google Offers Head to Google+, GrubHub and Seamless Merger Rumors

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Google Offers Heading to Google+ (PCMag)… Grubless? Online Takeout Giants GrubHub And Seamless In Talks To Merge (TechCrunch)… LivingSocial Relying on Events to Make Up for Weaker Daily Deals Business (Washington Post)…

Report: Local Mobile Ad Revenue to Hit $9 Billion by 2017

Local mobile advertising is set to generate $9 billion in revenue by 2017, but it will take a smaller portion of total mobile ad spend than previously expected, according to a new study by BIA/Kelsey. The research firm revised its earlier estimates for local-mobile spends share from 44% to 38% of total mobile ad dollars in 2012 to account for slower than expected adoption of local strategies among national advertisers and an increase in mobile advertising as a whole.

Street Fight Daily: Square Puts ‘Business in a Box,’ Google Opens Glass

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Square’s ‘Business in a Box’ Offers a Digital Register for $300 (Wall Street Journal)… Google Will Offer Its Glasses to Select Few (New York Times)… Patch Reportedly Cuts Editors in Lead Up to Pivot (Business Insider)…

Street Fight Daily: Location’s Dirty Secret, Yelp Explains Filter

A roundup of today’s big stories in hyperlocal content, commerce, and technology.The Dirty Little Secret About Location-Targeted Mobile Ads (Business Insider)… Yelp CEO Stoppelman Explains the Site’s Controversial ‘Review Filter’ (Screenwerk)… How to Make the Most of Mobile Local Search (Mashable)…

Street Fight Daily: Location Gains in Mobile, TD Bank Gets Hyperlocal

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Real-Time Location Data Gets a Bigger Slice of Mobile Targeting (eMarketer)… TD Bank Breaks Social Marketing Mold and Invests in Google+ Local Content (AdAge)… The Next Big Thing in Local: Kids (PandoDaily)…

Location + Mobile + Ads: Verve CEO Says People Are Set to Get It

“I think 2013 is the year that people will begin understand that mobile advertising will soon be the premium channel for all digital advertising,” says Verve Mobile’s chief, Tom MacIsaac. “If you want to reach users when they are out and about, interacting with the real world, closer to the buying decision than ever before, mobile will be the preferred channel. Mobile will begin to do to online advertising what online did to print.”