This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan, Rob Woodbridge & Aubriana Lopez. On the show: Untuckit goes RFID, Robomart, Starbucks tests AR, Discover + ApplePay.
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Ads to Soar in 2018, Especially in Local… Amazon Posts Largest Profit in Its History As Ad Biz Grows… Factual Expands Location-Based Ad Tools…
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Rokid, Unravel Data, Trifacta, and Prodigy.
More and more, businesses need to stay on top of their digital presences, which extend well beyond their company websites. The variety of outlets where people can discuss their impressions of a brand continues to expand says Elisabeth Kurek, uberall’s vice president of partner growth, who will speak at next week’s Street Fight Summit in Brooklyn.
There is tremendous insight in old-school marketing tactics about to how to strengthen local digital strategies through offline expertise. Here are a few tips from a few ever-impressive emerging markets.