Local Search Association Crowns the Best Solutions in Local

At its annual conference in Dana Point, CA, this week, the Local Search Association recognized the best solutions in location-based search and advertising with its annual Ad-to-Action awards. Award winners, who competed in a field of over 80 entries and were selected by judges representing companies such as Google, Amazon, and Walmart, included Brandify, PlaceIQ, and Vendasta.

New Hires at Uberall, MightyHive, Dream Local

Every two weeks, our jobs columnist Geoff Michener provides a roundup of the latest hires in the digital marketing and media ecosystems. This week’s edition also includes new hires at Motive, JumpCrew, L’Oréal, and Pubmatic.

New Hires at S4M, Uberall, Tremor Video

Every two weeks, we round up new hires in the hyperlocal marketing and media space. This week also brings new hires at Vendasta and American Hometown Publishing.

LBMA Podcast: Gimbal, Grabb-IT, Uberall & Navads

On this week’s edition of the LBMA podcast: GivePay + NYC ATM, Grabb-IT, Gimbal, Uberall acquires NavAds, Posterscope + HUQ Industries, Chevron + Visa.  Special Guest: Helen Maxfield – Aimia (with Pointr Labs).

Street Fight Daily: Integration of Listings & Reputation Management; Google Reviews, Yelp, and Antitrust

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Latest Local Marketing Merger Aims for Scale in Critical Listings Management Sector… Yelp, Google Reviews, and Antitrust… Oath Integrates Its Ad Tech Assets—But What About the Verizon Data?…

Raise Report: Factual, Uberall, SOCi Secure New Funding

Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Planday, New Knowledge, Launchmetrics, and Uppercase.

Uberall Acquires Rival Navads, Announces $25M in Fresh Funding

Location marketing firm Uberall has acquired rival Navads and raised an additional $25 million in venture funding after closing a series B for the same amount just earlier this year. The exact terms of the acquisition deal are undisclosed.

Street Fight Daily: Uberall Acquires Navads; In-App Ad Spend Grows, Led by Video

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Uberall Acquires Rival Navads, Announces $25M in Fresh Funding… PubMatic Report on Mobile Advertising Demonstrates Strength of Video… AppLovin Acquires MAX in a Bid to Spur In-App Header Bidding Adoption…

As ‘Near Me’ Searches Spread on Mobile, Consumers Trade Loyalty for Convenience

Location marketing is changing the way people shop in the real world, potentially decreasing the role loyalty plays in purchasing decisions as consumers prioritize convenience. According to the results of a new study commissioned by the location marketing platform Uberall, 82% of shoppers have done a “near me” search on their smartphones.

Street Fight Daily: Facebook’s Latest Shot at Local, Mobile Search Habits May Undermine Loyalty

TODAY IN LOCAL & DIGITAL MARKETING… Facebook Takes a Stab at Local—Again… As ‘Near Me’ Searches Spread on Mobile, Consumers Trade Loyalty for Convenience… Google Might Be Hiding the Fact That Its Own Reviews Are Shoddy…

LBMA Podcast: DoorDash, Uberall & TripAdvisor, Apple

On this week’s Location-Based Marketing Association podcast: Uberall + TripAdvisor, DoorDash, Sinagpore’s WhereIsWhere, Mall of America, Amazon buying Landmark Theatres?, Apple going into your windshield.

Uberall Partners With TripAdvisor for Multilocation Reputation Management

While it has become commonplace for hotels and restaurants to check their TripAdvisor ratings on a regular basis, the process breaks down as the size of the business grows, causing brands with hundreds of locations to struggle. The digital location marketing platform Uberall is trying to change that.

Street Fight Daily: The American Version of GDPR Is Coming, Supersized Funding Rounds Becoming Common

TODAY IN LOCAL & DIGITAL MARKETING… Should Ad Tech Panic Over the California Privacy Protection Act Now or Later?… $100 Million Was Once Big Money for a Startup. Now, It’s Common… Bridg Positions Itself as Marketing Arm for Offline Businesses…

With GDPR In Place, Will Push Marketing Recede?

Retailers love push marketing. But the practice relies on consumer data in order to work, and that’s becoming a major problem with the European Union’s new General Data Protection Regulation firmly in effect.

Uberall Upgrades Location Services to Account for Booming Mobile Search

The update aims to boost search engine optimization for Uberall’s multi-location consumer-facing clients in order to drive in-store foot traffic. It comes at a time when mobile “near me” searches hit unprecedented heights and continue to grow.

Street Fight Daily: Amazon Slays Brands, Marketers Lose Track of Social Campaign Data

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Ruthlessly Undercuts Brands With Its Low, Private Label Prices… Survey: Social Advertisers Missing Critical Components in Data Ownership… Ad Tech Execs and App Marketers Doubt Apple Can Sell Ads Without Data Collection…

LBMA Podcast: SpherePay, Uberall, Walmart, Nissan

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan, Rob Woodbridge & Aubriana Lopez. On the show: Untuckit goes RFID, Robomart, Starbucks tests AR, Discover + ApplePay.

Street Fight Daily: Local Mobile Ads to Soar in 2018, Amazon Posts Record Profits & Ad Revenue

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Ads to Soar in 2018, Especially in Local… Amazon Posts Largest Profit in Its History As Ad Biz Grows… Factual Expands Location-Based Ad Tools…

Raise Report: Uberall, Snowflake Computing, ContentSquare Secure New Funding

Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Rokid, Unravel Data, Trifacta, and Prodigy.

#SFSNYC: Drawing the Connection Between Online Presence and In-Store Sales

More and more, businesses need to stay on top of their digital presences, which extend well beyond their company websites. The variety of outlets where people can discuss their impressions of a brand continues to expand says Elisabeth Kurek, uberall’s vice president of partner growth, who will speak at next week’s Street Fight Summit in Brooklyn.