Career Moves: Locality, Uberall, Duda, Yext, DevHub, Moz, Vcita and more

Career Moves: Locality, Uberall, Duda, Yext, DevHub, Moz, Vcita and more

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In Street Fight’s biweekly roundup of career moves, Kelly Benish looks at new faces at Uberall, Moz, Devhub , Wix and more, anniversaries at ReachDesk, Botify and beyond plus numerous opportunities at companies including TikTok, Snap and Seismic Locality announced the appointment of industry expert John Brohel as their new Chief Financial Officer. Brohel brings […]

What Comes Next for Generative AI in Retail? Here’s What the Experts Say

What Comes Next for Generative AI in Retail? Here’s What the Experts Say

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No longer reserved for strictly marketing or communications tasks, generative AI is now being integrated into aspects of daily retail, supply chain, and customer service operations.

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Uberall Releases Direct Integration with Apple’s Business Connect

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Days after Apple announced the launch of Business Connect, a feature that allows businesses of all sizes to customize the way their information appears across Apple apps, the customer experience platform Uberall has come out with its own integration solution.

Study: Multi-Location Businesses Underestimate Power of Local Digital Strategy

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Marketing technology has changed the way consumers find, choose, and return to businesses. While the majority of multi-location businesses have successfully implemented broad strategies to be discovered by consumers, research shows many are failing to fully leverage the latest tools for local discovery, engagement, and conversion.

What Every Marketing Team Needs to Thrive in 2022

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The economic headwinds businesses face today make it even more important for marketing teams to work smarter in order to drive growth. Businesses should be stepping up their local marketing efforts and running more hyperlocal campaigns if they want to continue to grow through the second half of the year and the first half of 2023.

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With Prices Soaring, Brands Shift Focus to Customer Experience

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Rather than lowering prices to appease frustrated customers, some retailers are going a different direction. These retailers are working to improve customer experience as a way to reach new and returning customers as prices continue to soar.

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Why Retailers Are Struggling to Deepen Customer Relationships in 2022

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Although 73% of decision-makers believe digital capabilities in physical locations—such as QR codes, self-checkout, and contactless payments—are more important now than before the pandemic, seven in 10 rated their organization’s ability to provide seamless customer journeys across digital and physical touchpoints as “average,” “fair,” or “poor.”

What’s Behind Google’s Fake Review Problem?

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In an analysis of more than 4 million store reviews on Google, Facebook, Yelp, and TripAdvisor, Uberall and The Transparency Company found that Google has the highest average percentage of inauthentic reviews across business categories. More than one in 10 reviews on Google’s platform was identified as fraudulent or fake in Uberall’s analysis. The category with the highest percentage of fake reviews was locksmiths, while pharmacies came in as the category with the lowest percentage of fake reviews.

Location-Based Search Disrupts Brand-Centric Theory of Marketing

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Building a brand will never stop being essential for companies with brick-and-mortar locations hoping to secure the dollars of nearby consumers. But a new report from location marketing firm Uberall suggests the rise of location-based or “near me” search is undermining the power of branding alone, increasing the importance of optimizing for searches in which consumers are simply looking for the closest, most convenient option while on the go.

US Businesses Lead on Reputation Management

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Loyalty to local businesses may never cease to be an important factor in brick-and-mortar commerce, but the boom of “near me” searches and the emphasis on convenience in the age of mobile search make a prime online presence for the quick-querying passerby more important than it has ever been. This latest Uberall data indicate that responding to reviews can provide the slight 5-star rating bump that guides an unfamiliar customer into a store she may otherwise pass up for a higher-ranked competitor.

Jump of 0.1 in Five-Star Review Averages Can Make the Difference on Conversion

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When customers are looking for a quick fix and do not intimately know the shops around them, star-rating averages are crucial. A new report by location-based marketing firm Uberall indicates they are so influential in consumer decision-making processes that a mere 0.1-point jump in a store’s average rating can increase its conversion rate by 25%.

Voice-Readiness Study Indicates Vast Majority of Businesses Fail Basic Listings Test

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It only takes listing correct and comprehensive information on Google, Yelp, and Bing for a brand or small business to earn 90% on location management solution Uberall’s voice search readiness test. Yet only 4% of the businesses in the company’s latest study, which examined the voice preparedness of 75,000 listings, had correct info on all three of those major directories.

Local Search Association Crowns the Best Solutions in Local

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At its annual conference in Dana Point, CA, this week, the Local Search Association recognized the best solutions in location-based search and advertising with its annual Ad-to-Action awards. Award winners, who competed in a field of over 80 entries and were selected by judges representing companies such as Google, Amazon, and Walmart, included Brandify, PlaceIQ, and Vendasta.

New Hires at Uberall, MightyHive, Dream Local

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Every two weeks, our jobs columnist Geoff Michener provides a roundup of the latest hires in the digital marketing and media ecosystems. This week’s edition also includes new hires at Motive, JumpCrew, L’Oréal, and Pubmatic.

New Hires at S4M, Uberall, Tremor Video

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Every two weeks, we round up new hires in the hyperlocal marketing and media space. This week also brings new hires at Vendasta and American Hometown Publishing.

LBMA Podcast: Gimbal, Grabb-IT, Uberall & Navads

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On this week’s edition of the LBMA podcast: GivePay + NYC ATM, Grabb-IT, Gimbal, Uberall acquires NavAds, Posterscope + HUQ Industries, Chevron + Visa.  Special Guest: Helen Maxfield – Aimia (with Pointr Labs).

Street Fight Daily: Integration of Listings & Reputation Management; Google Reviews, Yelp, and Antitrust

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Latest Local Marketing Merger Aims for Scale in Critical Listings Management Sector… Yelp, Google Reviews, and Antitrust… Oath Integrates Its Ad Tech Assets—But What About the Verizon Data?…

Raise Report: Factual, Uberall, SOCi Secure New Funding

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Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Planday, New Knowledge, Launchmetrics, and Uppercase.

Uberall Acquires Rival Navads, Announces $25M in Fresh Funding

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Location marketing firm Uberall has acquired rival Navads and raised an additional $25 million in venture funding after closing a series B for the same amount just earlier this year. The exact terms of the acquisition deal are undisclosed.

Street Fight Daily: Uberall Acquires Navads; In-App Ad Spend Grows, Led by Video

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Uberall Acquires Rival Navads, Announces $25M in Fresh Funding… PubMatic Report on Mobile Advertising Demonstrates Strength of Video… AppLovin Acquires MAX in a Bid to Spur In-App Header Bidding Adoption…