Street Fight Daily: Clothing Brands Use AI to Boost Mobile Sales, BuzzFeed Innovates on Ads
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Fashion and Beauty Brands Use AI to Drive Mobile Purchases (Digiday) Working with personalization platform Qubit, DvF set up an algorithm-based discovery feed on its mobile site that’s curated using artificial intelligence and tailored to each user. The feed reflects an assortment that changes, […]
Street Fight Daily: Brands Benefit from Voice Revolution, Placed Unveils New Attribution Tool
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… As Voice Has Its Moment, Tech Giants Give Brands a Way Into the Conversation (AdWeek) Voice is having its moment. People are talking, devices are listening and brands are attempting to insert themselves into the conversation, using Amazon Alexa voice skills and Google […]
Street Fight Daily: Google Modifies Practices to Help Publishers, Brands Pursue Experiential Marketing
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Unveils Tools to Increase Subscriptions for Publishers… Agencies See Experiential Marketing as the Next Big Thing, and Brands Want In… eMarketer Lowers Snapchat’s Ad Revenue Forecast for 2017…
Street Fight Daily: Alexa Everywhere Becomes Reality, Salesforce Launches Data Marketplace
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Wants You to Wake Up with Alexa, and That’s Just the Start… Salesforce Launches Data Studio, a Marketplace for Data… Over Half of Paid Programmatic Impressions Probably Aren’t Viewed by an Actual Person…
Street Fight Daily: Walmart Tests Grocery Delivery, YouTube Rolls Out Marketing Tool
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Walmart Partners with Deliv to Test Grocery Delivery Direct to Fridge… YouTube Uses Data to Create Thousands of Ads from Assets in One Video Campaign… Why Brands Continue to Invest in Digital Advertising Despite Industry Roadblocks…
Street Fight Daily: Uber Loses London License, Facebook Upgrades Mobile Ads
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Loses Its License to Operate in London… Facebook Will Introduce Canvas Templates for Its Collection Ads, Aiming to Boost Brands… Google and Its Partners Will Issue Refunds to Advertisers over Fake Traffic…
Street Fight Daily: Duopoly’s Strength Exceeds Expectations, Pubs Struggle with Apple News
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google and Facebook Tighten Grip on US Digital Ad Market… Publishers Continue to Encounter Problems with Apple New… Alphabet’s Waymo Wants Uber to Pay $2.6 Billion for Single Stolen Trade Secret…
Street Fight Daily: Pinterest Empowers Brands, Uber Sues an Agency
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Brands Can Now Tap Pinterest’s Pin Collective Via a Self-Serve Customer Platform (AdWeek) Pinterest formed Pin Collective last October as a way to give brands access to the social network’s best content creators—publishers, production shops and individuals—to work directly with them on their campaigns. How […]
Street Fight Daily: Marketers See Opportunity in Amazon, Facebook Boosts Brand Safety
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… As Amazon Opens Up Its Ad Business, Marketers See an Opportunity to Shake Up Search… Facebook Updates Ad, Content Guidelines to Woo Advertisers and Publishers… Why Bonobos Thought Selling to Walmart Was Better Than Going Public…
