Street Fight Daily: Apple Opens Up Siri and Maps to Developers, Snapchat Ad Expansion
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple is Opening Up Siri, Maps, and Messages to Outside Development… Snapchat Launches a Colossal Advertising Expansion, Ushering in a New Era for the App… Google Pairs Facial Recognition with Location Tracking, Potentially Boosting Available Location Data…
Street Fight Daily: The Relationship Between Mobile Messaging and Commerce, GM Invests in Lyft
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Future of Mobile Chatting: Commerce (Wall Street Journal)… General Motors, Gazing at Future, Invests $500 Million in Lyft (New York Times)… For Sensors Focused on Local Commerce and Loyalty, Privacy, Battery Life, and Location Accuracy Are Top Concerns (GeoMarketing)…
Street Fight Daily: Facebook Partners with Uber, Will Google’s Driverless Cars Be the Next Uber/Lyft?
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Messenger Now Lets You Hail Uber Rides (The Next Web)… Google’s Plan for Self-Driving Cars Means It Will Have to Compete with Uber (Recode)… Brand Relevance and Revenue in the Age of Snapchat (Nieman Lab)…
Street Fight Daily: Yahoo’s Advertising Woes, Starbucks Launches Delivery Service with Postmates
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo Struggles as an Afterthought to Advertisers (New York Times)… Starbucks Launches Delivery Service in Partnership with Postmates (TechCrunch)… On-Demand and Deep Linking Becoming More Deeply Linked (Street Fight)…
Street Fight Daily: The Food Delivery Obsession, How Holiday Shopping Could Boost Beacon Tech
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… In ‘Overcrowded’ Food Delivery Market, Venture Capitalists Are Still Hungry for More (Bloomberg)… This Is How Macy’s Will Target Its Facebook and Instagram Ads for the Holidays (Adweek)… Events: Delivering 30-50 Percent Margins for Media Companies (LinkedIn Pulse),,,
Street Fight Daily: Snapchat Cuts Ties with Yahoo, Publishers Share Digital Advertising Strategies
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Why Snapchat Axed Yahoo from Discover (Fast Company)… What’s Actually Working in Digital Advertising? 8 Publishers on How They’re Bringing in Money (Nieman Lab)… Yelp Is Using Image Search to Change How It Finds You a Bar (Wired)…
Street Fight Daily: Starbucks Tests Delivery, Pinterest Adds Location Info to Place Pins
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Starbucks Is Testing Coffee Delivery to Office Workers in the Empire State Building (Adweek)… Pinterest Will Automatically Add Venue Information to Place Pins (TechCrunch)… Postmates Expands API to Power Delivery for More Merchants (Forbes)…
Street Fight Daily: Instagram’s Location Search, YP Spins Off Print
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Instagram Update Adds Search By Location, Revamped Explore Section For Trending Photos (The Next Web)… YP To Spinoff Print Yellow Pages Business, Stay Focused On Digital (Marketing Land)… Here’s What Facebook Wants Mobile Ads to Look Like (Recode)…
Street Fight Daily: Snapchat Capitalizes on Local, Uber Nabs Ex-Google Maps Chief
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Turns Geofilter Digital Stickers Into Revenue Source (LA Times)… Uber’s Ambitions Grow as It Hires Google’s Former Mapping Boss (Skift)… Starbucks Mobile Ordering Expands To 21 More States, Now Live In Over 4,000 Stores (TechCrunch)…
Street Fight Daily: Google Maps Chief Replaced, Walgreens’ Mobile Strategy
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… One of Google’s Most Influential Execs Was Replaced as the Head of Google Maps and is Biding his Time (Business Insider)… Retale, The App That Puts Weekly Store Circulars On Your Smartphone, Raises $12 Million (TechCrunch)… Once Left For Dead, is Foursquare Coming Back? (San Francisco Business Times)…
Street Fight Daily: Inside Apple Watch, Uber’s Growth Numbers
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Apple’s New Watch: Here’s What Matters for Local (Street Fight)… Uber Gives Sneak Peak Into Growth (USA Today)… Just 20 Percent Of Retail Consumers Want Location Divulged (Mobile Marketer)…
Street Fight Daily: Snapchat Tests Local, Yelp Sues Reputation Firm
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Snapchat Tries Our Stories For Locals Only (TechCrunch)… Yelp Sues Positive Review Provider Revleap (IT World)… Same-Day Delivery: Delivering Profits Or Just Parcels? (Forrester)..
Ad Blockers: One Big Distraction from the Real Issue
In a year of overblown topics, the grand prize goes to mobile ad blockers. The backlash is not only disproportionate to real impact but also has fueled the wrong conversation. Instead of fighting ad blockers — or fueling them in the case of biased reports — the ad industry should ask itself how it got in this position to begin with.