Street Fight Daily: Snapchat Cuts Ties with Yahoo, Publishers Share Digital Advertising Strategies

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Why Snapchat Axed Yahoo from Discover (Fast Company)
“Kids couldn’t tune out fast enough” from Yahoo’s Katie Couric-anchored digital news channel, leading Snapchat to remove the embattled company from its inaugural group of partners for Snapchat Discover. Though Snapchat met with Yahoo in an effort to improve ratings, it wasn’t long before BuzzFeed was on its radar; Yahoo heard through the grapevine that BuzzFeed was joining Discover and figured it was getting dumped.

Small Businesses Rate Social, SEO, Email as Most Effective Marketing Tools (Street Fight)
Small businesses continue to be in love with social media. In the first in a series of surveys Street Fight will be conducting with Alignable, we asked approximately 100 small business owners to rate their most effective marketing tools and tactics among a list of a dozen. Two-thirds of respondents selected social media as one of their top three. SEO and email rounded out the list of leading techniques.

What’s Actually Working in Digital Advertising? 8 Publishers on How They’re Bringing in Money (Nieman Lab)
Justin Ellis: I asked executives from Slate, The New York Times, Vox Media, The Atlantic, Mashable, The Seattle Times, Newsweek, and Wired about what’s working for them in digital advertising in this uncertain environment. What types of formats are performing well? How is that a change from recent history? Do they have any plans to counteract ad blockers?

Case Study: Mattress Retailer Captures Millennials with Digital Strategies (Street Fight)
The vast majority of mattress sales still take place in brick-and-mortar stores. But America’s Mattress of Onalaska owner Dave Weinberger says he’s found that millennial shoppers are increasingly doing their pre-shopping research online. In response, he’s begun shifting his advertising budget away from offline channels and toward digital tactics, like call tracking and recording, search marketing, and online promotions.

Yelp Is Using Image Search to Change How It Finds You a Bar (Wired)
Yelp has started building an image recognition system that could completely change the way the company does search. Tech giants like Google, Facebook, and Microsoft have dominated the deep learning field in recent years, and because so much of the foundational research is public, companies like Yelp are able to take advantage of deep learning, too.

Confirmed: Square Hires Former Yahoo Executive to Run Cash Advance Business (New York Times)
It’s now been confirmed by Square that Jacqueline Reses, formerly of Yahoo, will run Square Capital, a relatively new initiative that offers cash advances to small businesses who process payments using the company’s services. Square has specifically earmarked Capital as a potential source for growth in the coming years.

Medium Wins the Fight Between Amazon and New York Times (Gigaom)
Some may think Monday’s spat between Amazon’s Jay Carney and the New York Times’ Dean Baquet over the Times’ recent investigation of Amazon is an indication that Medium, where the two posted their responses to each other, is becoming a soapbox. But this fight shows just how pervasive Medium has become as a viable publishing platform.

What In-Store Technologies Do Shoppers Find Useful? (eMarketer)
Retailers and shoppers aren’t on the same page regarding the utility of in-store tech, according to recent data. Among internet users 18 and older, 49 percent were clear about what would most enhance their in-store shopping experience: technology that helped them check out more easily. By contrast, only 28 percent of retailers said that enhancing ease of checkout would be an important use of in-store tech.

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